Media Relations
A 5-step guide to media relations success

A 5-step guide to media relations success

When I was in college, I had a part-time job as a server at a restaurant. It was my first time working as a server. Despite this, I enjoyed it very much and felt that I had the knack for it. The job itself was simple: Greet the diner, tell them your name and that...

Understanding how journalists are consuming PR content

Understanding how journalists are consuming PR content

Media’s use of PR-generated sources continues to evolve, with traditional press releases now taking a back seat to more engaging multimedia content, a research from global comms agency TheNewsMarket finds. The firm asked journalists to rate different types of media...

Patience is required in the media relations dating game

Patience is required in the media relations dating game

“It’s not you; it’s me.” It’s one of the greatest relationship cop-out lines ever, so commonly used that it has its own Urban Dictionary entry. In my single days, I would have loved to have used it had every girl I ever dated not dumped me on my rear. Beyond the...

Keeping your expert’s quotes off the cutting-room floor

Keeping your expert’s quotes off the cutting-room floor

You’ve pitched an expert to a top freelance writer on assignment for a big consumer magazine. They take you up on the offer, and the interview seems to go well. Your expert is psyched to see their name in print, and so are you. Then the issue comes out, you eagerly...

16 Tips For a Successful Satellite Media Tour

A satellite media tour (SMT) remains an effective public relations tactic that can often generate high-quality results that matter to your clients. However, an SMT in 2016 is very different from 10 years ago, back when we all had MySpace accounts. Today, across the PR...

How (not) to pitch a blogger

How (not) to pitch a blogger

I like to write and I like to eat. As a result of these two interests, I’ve been blogging about dining out and cooking since 2009. Because of that, pitches from fellow PR folks often land in my inbox. When I receive good pitches that align with my interests, I try to...

Building long-term relationships with journalists

Surprisingly, a lot of PR professionals seem to send journalists pitches and press releases without first attempting to develop a working relationship with them, or at least making it worth the journalist’s time. As a person, would you expect a stranger to do a favor...

Using geographic scope to refine your media lists

Using geographic scope to refine your media lists

When building media lists, many PR and communications agencies/departments implement an audience-classification system based on consumer demographics, industry segments and job functions, and then apply these categories to media outlets. But to complete the task of...

Sign up for the Bulldog Reporter newsletter!