Media
The 10 to 1 Rule: It’s About Thinking Small [Webinar Primer]

The 10 to 1 Rule: It’s About Thinking Small [Webinar Primer]

The following is a taste of what we'll learn on April 25, when crisis prevention specialist Josh Weiss presents his Agility PR Solutions webinar, Good Coverage Equals Goodwill: 6 Ways to Get It. Ever heard of the 10 to 1 rule? It’s the idea that it takes 10 good...

How newsjacking works, and how it can change your PR life

How newsjacking works, and how it can change your PR life

The following is a taste of what we learnt on March 21 when David Meerman Scott presented his webinar, Newsjacking: How to do it right (and get results).  As journalists scramble to cover breaking news, the basic facts— the who, what, when, where—are often easy to...

How the fake news crisis exposes media technology shortfalls

How the fake news crisis exposes media technology shortfalls

In an era of fake news, digital security threats and competition for audience attention, journalists and newsrooms lack the technology skills to meet the challenges they face, new research from the International Center for Journalists (ICFJ) reveals. While the...

Media trends: TV is still the “anchor” of news ecosystem

Media trends: TV is still the “anchor” of news ecosystem

The Video Advertising Bureau (VAB) recently released a new report, Igniting Today’s Headlines: How TV Brands Stoke the Fire for News, examining news consumption on television and online both before and after the November election. The report found that consumption was...

PR pulse: Americans want unbiased government facts from media

PR pulse: Americans want unbiased government facts from media

The public is hungry for facts about their government—but most are skeptical of the information they receive, with 3 out of 4 considering it biased, according to a new national survey from non-partisan civic initiative USAFacts, founded this year by former Microsoft...

Media consumption: Digital dominates consumer preferences worldwide

Media consumption: Digital dominates consumer preferences worldwide

Whether it’s watching movies, reading books and magazines, consuming news or playing games, we’ve been relying on digital media for years now—and consumers around the globe are increasingly depending on their smartphones to access digital content and tend to go online...

Media trends: Inside publishers’ battle against fake news

Media trends: Inside publishers’ battle against fake news

Picture this: You are a news publisher, and you work very hard to research, write and publish a story. You have backed up your story with all the relevant data because you want to give your reader an authentic, fact-checked, unbiased news to read and refer to. But a...

Media trends: Facebook emerges as leading news source

Media trends: Facebook emerges as leading news source

New research from Ogilvy’s annual global survey of over 250 reporters and editors identifies Facebook as the number one gatekeeper for news, edging out legacy traditional media sources and significantly outpacing other social networks and digital platforms like Google...

Media trends: Americans trust local news more than national media

Media trends: Americans trust local news more than national media

Supply-side TV-ad platform Videa recently revealed the findings of a recent nationwide survey of consumer perspectives on local and national news sources. According to the study, 61 percent of the 1,145 U.S. consumers surveyed indicated that they have some—or a lot...

4 reasons your clients should NOT seek the media spotlight

4 reasons your clients should NOT seek the media spotlight

On most days, it’s my goal to explain to people the benefits of PR and how landing an interview in print, on the radio or on TV can add to their credibility and help establish them as sought-after authorities in their fields of expertise. But as I know it to be true...

Fake news epidemic: Half of millennials struggle with news literacy

Fake news epidemic: Half of millennials struggle with news literacy

The ability to identify fake news and other false information has never been more important, which makes critical thinking skills a must—yet according to new national study from edtech firm MindEdge Learning, millennials struggle in this area. The study, conducted by...

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