Media
The 10 to 1 Rule: It’s About Thinking Small [Webinar Primer]

The 10 to 1 Rule: It’s About Thinking Small [Webinar Primer]

The following is a taste of what we'll learn on April 25, when crisis prevention specialist Josh Weiss presents his Agility PR Solutions webinar, Good Coverage Equals Goodwill: 6 Ways to Get It. Ever heard of the 10 to 1 rule? It’s the idea that it takes 10 good...

Media trends: Facebook emerges as leading news source

Media trends: Facebook emerges as leading news source

New research from Ogilvy’s annual global survey of over 250 reporters and editors identifies Facebook as the number one gatekeeper for news, edging out legacy traditional media sources and significantly outpacing other social networks and digital platforms like Google...

4 reasons your clients should NOT seek the media spotlight

4 reasons your clients should NOT seek the media spotlight

On most days, it’s my goal to explain to people the benefits of PR and how landing an interview in print, on the radio or on TV can add to their credibility and help establish them as sought-after authorities in their fields of expertise. But as I know it to be true...

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