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Media
The evolution of the media database

The evolution of the media database

Over the last several years, metrics around media contact databases have gone from an evaluation based solely on volume to one surrounding accuracy. As any PR professional who has been in the industry long enough remembers, printed guides used to be the go-to tools...

Media briefing: the near future of media publishing

Media briefing: the near future of media publishing

A new state of the media report released in October 2016 indicates that newsrooms should invest significantly in data analysis, social media engagement, and email distribution. “The State of the Media Industry 2017”, compiled and published by media intelligence firm...

Politics @ the Emmys

Politics @ the Emmys

If you didn’t tune into the Emmys on Sunday, this is what you missed: Game of Thrones broke records, Tatiana Maslany’s win excited Canadians, and stars poked fun at Donald Trump. Actually, jokes made at the expense of the Donald were a major feature of the event. But...

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