Facebook has come under fire again for the nature of trending stories showing up in people’s news feeds. With Facebook's algorithm now doing much of its content selection without human assistance, the expectation was that the platform’s automated choice of trending...
With a crazy political season in full swing, we’re examining the PR and marketing insights of looking at the media, entertainment and celebrities that political party identifiers prefer. We recently took a look at favorite programs of Democrats and Republicans, and in...
The London Olympics of 2012 were not only highly televised – some of its best moments were captured in GIFs. (GIF from Buzzfeed) China’s Liu Xiang hop to the finish line after injuring himself was rated by Buzzfeed as one of “the best GIFs of the London Olympics.”...
An important element to an impactful news story is the human element which is why more and more reporters are incorporating the experiences of consumer spokespersons to enhance their story. While a subject matter expert voice is important and helps to provide...
After the terrible shooting in Orlando, gun control advocates were left, once again, with no news. With just four days left before Congress adjourned for the 4th of July recess, a bipartisan gun control proposal was set aside with no hope of passage. No news? No...
Question: If someone (anyone) wins the Copa America, does anyone in North America even realize? Answer: If US and Canadian online news coverage is any indication, then probably not. A MediaMiser online news analysis of mentions of the Copa America–the South American...
Over the last five years, a troubling conversation about the (perceived) insignificance of public relations has gotten louder and louder. Amid the ever-changing landscapes of media and business, some say public relations is old hat—a relic of an earlier time, when...
Given all the challenges in reaching out to journalists, it’s surprising how many organizations fall short when it comes to setting up their online newsrooms. If the journalist is coming to you, they shouldn’t have to jump through hoops to get the information they’re...
Tournament season is here and with it brings miracle shots, upsets and madness. As public relations professionals, we can surely relate to the madness part. In this industry, noted in the top ten most stressful professions, we find ourselves many times fighting the...
Longtime pitching guru Shelly Gordon, principal of G2 Communications and a workshop leader for a training company called WriteCulture, has witnessed the arrival of Twitter and the swan song of the press tour. Now, she’s embracing the 140-character landscape by doing...
They have names like “New Day for America”, “Opportunity and Freedom”, “Keep the Promise”, “Priorities USA Action”, “America Leads” and “Believe Again”. Still others have slightly disconcerting monikers like “Right to Rise” and “Unintimidated” (we’re not quite sure of...
Harry Potter and the Cursed Child has already gained much media attention since its initial announcement in early December 2015. London's West End Stage play based on an original J.K. Rowling story, co-written by Jack Thorne and John Tiffany, instantly found itself in...