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Six strategies to turn PwC’s Oscars fail into PR gold

Six strategies to turn PwC’s Oscars fail into PR gold

The humiliating but very human failure of two PwC accountants viewed live by millions of people around the world at the Oscars dealt an enormous blow to PwC’s brand and now it’s time for the accounting and professional services firm to do whatever it can to repair its...

When you drop an “F–Bomb”, and how to apologize

When you drop an “F–Bomb”, and how to apologize

At last week’s Suicide Squad premiere, director David Ayer made a mistake that generated a lot of Twitter buzz after being overheard repeating a fan’s yell of “F--Marvel.” Yet despite the Twitter buzz it generated, the topic has largely been ignored by online media...

4 PR lessons from Absolutely Fabulous

4 PR lessons from Absolutely Fabulous

If you’re in the PR biz and haven’t watched the BBC comedy series Absolutely Fabulous (AB Fab), then you’re certainly missing the opportunity for the best belly laugh you’ve had in years. Lucky for you, however, the British comedy has come to the big screen. The...

Batman v. Superman: Was ‘Fight Night’ worth it?

Batman v. Superman: Was ‘Fight Night’ worth it?

This past Friday saw the release of Batman v. Superman: Dawn of Justice, the first film to ever  have two of DC Comic’s beloved characters go head-to-head (before eventually teaming up of course). After initial positive buzz following the world premiere, it was...

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