The humiliating but very human failure of two PwC accountants viewed live by millions of people around the world at the Oscars dealt an enormous blow to PwC’s brand and now it’s time for the accounting and professional services firm to do whatever it can to repair its...
Who Are the Favorite Celebrities of Republicans and Democrats? Dems Like Celebs Who Are Edgier, More Diverse
With a crazy political season in full swing, we’re examining the PR and marketing insights of looking at the media, entertainment and celebrities that political party identifiers prefer. We recently took a look at favorite programs of Democrats and Republicans, and in...
When you drop an “F–Bomb”, and how to apologize
At last week’s Suicide Squad premiere, director David Ayer made a mistake that generated a lot of Twitter buzz after being overheard repeating a fan’s yell of “F--Marvel.” Yet despite the Twitter buzz it generated, the topic has largely been ignored by online media...
4 PR lessons from Absolutely Fabulous
If you’re in the PR biz and haven’t watched the BBC comedy series Absolutely Fabulous (AB Fab), then you’re certainly missing the opportunity for the best belly laugh you’ve had in years. Lucky for you, however, the British comedy has come to the big screen. The...
Batman v. Superman: Was ‘Fight Night’ worth it?
This past Friday saw the release of Batman v. Superman: Dawn of Justice, the first film to ever have two of DC Comic’s beloved characters go head-to-head (before eventually teaming up of course). After initial positive buzz following the world premiere, it was...
Harry Potter and the Cursed Child: Was the announcement as magical as it should have been?
Harry Potter and the Cursed Child has already gained much media attention since its initial announcement in early December 2015. London's West End Stage play based on an original J.K. Rowling story, co-written by Jack Thorne and John Tiffany, instantly found itself in...