A new state of the media report released in October 2016 indicates that newsrooms should invest significantly in data analysis, social media engagement, and email distribution. “The State of the Media Industry 2017”, compiled and published by media intelligence firm...
Given all the challenges in reaching out to journalists, it’s surprising how many organizations fall short when it comes to setting up their online newsrooms. If the journalist is coming to you, they shouldn’t have to jump through hoops to get the information they’re...
As MediaMiser builds a new platform for list building and distribution, and the PR world evolves its outreach methods, it’s time to finally say goodbye to the shotgun-style approach of blasting media with news releases. We now know we’ve got to be more strategic in...
If you’re a business owner, you know getting media attention can be a struggle — once reporters bite, you’ve got to make it easy for them to give you coverage. If you want to be featured in the press, you have to give media the tools. The press kit is designed to make...
June 29 - Wing Spanorama, the leading brand for strategic paragliding innovation and success; is today announcing that it is today releasing the most significant, most forward-thinking, most outstanding photos of paragliding on its website! After years of strong and...
Got some great news to share but not sure how to get it out there? Despite what you may have heard, the press release is not dead. It can still be the most effective way to relay information to the press, and ultimately the public. But it does take a certain skill to...
It's a practice that many journalists welcome as a way to get a head start on breaking news. Others view it warily, either as a logistical headache or as a hurdle to their newsgathering efforts. Mention it to bloggers who are not experienced journalists, and you're...