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How PR professionals should handle the fake news phenomenon

How PR professionals should handle the fake news phenomenon

You’ve probably heard about the surge of so-called "fake news" that took over the U.S. election, and that has completely dominated the current news cycle. Companies are also now finding themselves the target of fake news. And as a PR professional, you're likely...

Powerball and the importance of issues management

Powerball and the importance of issues management

If a well-thought-out strategic plan is in place and an organization has the capabilities to support it, it will allows the organization to adapt both to opportunities and issues that present themselves. But what does all this have to do with Powerball?

Are newswire services dying or evolving?

Are newswire services dying or evolving?

I recently conducted a Twitter poll and asked a simple question: “Do you use a wire service for press release distribution?” One hundred percent of the responses replied no. Actually, there was only one response. So we can discard the scientific validity of the poll....

On Steven Stamkos, Leaf fans, and the power of ‘like’

On Steven Stamkos, Leaf fans, and the power of ‘like’

It’s a pretty powerful thing, that ‘like’ button. Especially when you’re an influencer with nearly 400,000 followers. Tampa Bay Lightning superstar forward and upcoming free agent Steven Stamkos discovered this fact -- again -- this week, after liking a TSN tweet...

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