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What’s in a name? Daesh and the branding of terror

What’s in a name? Daesh and the branding of terror

Sticks and stones may break bones, but names can never hurt — or can they? For the world’s first marketing-conscious terror organization, names appear to matter very much. Initially branded in 2004 as “al Qaeda in Iraq” (AQI), the group has been known in the past...

Netflix original shows generate buzz online

Netflix original shows generate buzz online

Netflix spent more than $6 billion on original content last year, when it produced more of this type of content than HBO. That's a lot of content. All this entertainment goodness has attracted the attention of online news sources of all stripes, especially...

Going local is good for advertising

Going local is good for advertising

You probably know of a lot of people “going local” when shopping for produce and household goods, but did you know that many are also now “going local” for information about products and services? A recent survey by AMG Parade revealed that consumers across all...

Tell us how you really feel about Guaranteed Rate Field

Tell us how you really feel about Guaranteed Rate Field

Perplexed. Bewildered. Confounded. These are how the masses are feeling after learning that the Chicago White Sox renamed their stadium from US Cellular Field ━a moniker that earned it the adorable nickname of “The Cell” ━ to the slightly less inspiring Guaranteed...

Lochte and the Boys: Timeline of an Olympic controversy

Lochte and the Boys: Timeline of an Olympic controversy

Sometimes, the biggest story at the Olympics is not actually the Olympics. Sometimes it can be tragic or scandalous, but occasionally these kinds of stories can be something ridiculous that just got out of control. This past Sunday, August 14, U.S. Olympic swimmer and...

The Tenors go international at MLB All-Star Game

The Tenors go international at MLB All-Star Game

Image source: The Toronto Star It was the anthem heard ‘round the world--or, at least, crystal clear north of the border. As has been well-documented by now, a so-called “lone wolf” member of the Canadian singing quartet The Tenors went rogue last night, changing the...

Online news analysis: Drilling down into the draft

Online news analysis: Drilling down into the draft

Welcome to the draft, that magical collection of days where your favourite sports team's executive branch chooses players from the next generation. Each of the four major league sports in North America hold their drafts in the late spring/early summer, with the NFL in...

Brexit’s consequences: News mentions of “Grexit” up 709%

Brexit’s consequences: News mentions of “Grexit” up 709%

The United Kingdom is this week prepping for a referendum on whether or not to leave the European Union, a political tug-of-war that’s been dubbed the “Brexit” by observers and media alike. It’s a situation that’s caused some intense hand-wringing among those in...

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