Pitching Tips
The 10 to 1 Rule: It’s About Thinking Small [Webinar Primer]

The 10 to 1 Rule: It’s About Thinking Small [Webinar Primer]

The following is a taste of what we'll learn on April 25, when crisis prevention specialist Josh Weiss presents his Agility PR Solutions webinar, Good Coverage Equals Goodwill: 6 Ways to Get It. Ever heard of the 10 to 1 rule? It’s the idea that it takes 10 good...

How to be a PR Superstar Using Data [Webinar Recap]

How to be a PR Superstar Using Data [Webinar Recap]

On July 26, 2017, Bulldog Reporter presented a webinar by Serena Ehrlich titled Monitor, Measure, Evaluate, Evolve. Here is a recap of what Business Wire's Director of Social and Evolving Media had to teach us. Our recent webinar, Monitor, Measure, Evaluate, Evolve,...

How to be a PR Superstar Using Data [Webinar Recap]

How to be a PR Superstar Using Data [Webinar Recap]

On July 26, 2017, Bulldog Reporter presented a webinar by Serena Ehrlich titled Monitor, Measure, Evaluate, Evolve. Here is a recap of what Business Wire's Director of Social and Evolving Media had to teach us. Our recent webinar, Monitor, Measure, Evaluate, Evolve,...

Show, don’t tell: how to pitch experts to journalists

Show, don’t tell: how to pitch experts to journalists

Last December, I spoke to the editors of Tonic, VICE Media's new health channel for Millennials. As I often do when interviewing journalists, I asked about being pitched the opportunity to talk to an expert. One of the editors offered a typical reply. “I tend to get...

Calling a journalist? Don’t be annoying

Calling a journalist? Don’t be annoying

"They’re the bane of my existence." "I absolutely hate them." "They drive me insane." These are a few of the actual comments I’ve heard from journalists about that all-too-common PR tactic, the phone call. Among journalists’ biggest PR pet peeves, 52 per cent say cold...

PR pitches: the best times to email journalists

PR pitches: the best times to email journalists

As a PR professional, part of your craft is constructing the perfect email to send to journalists. But be careful before you hit send; while you are no doubt an expert at producing well-written and engaging emails, you may not be quite as expert at determining the...

Pitching lessons from Twitter

Pitching lessons from Twitter

As a media monitoring and analysis company, MediaMiser often finds insightful lessons in Twitter data. However, it doesn't take an extensive monitoring regime to pick out these valuable pitching lessons for public relations from @DearPR and @SmugJourno: Follow-up in a...

PR tips for startups: 7-step proven system to get press

PR tips for startups: 7-step proven system to get press

Having worked in the PR industry for 10+ years and successfully landed numerous clients in top publications like Forbes and CNN, I get asked this question a lot: “I just launched my company. How do I get press for it?” I’m going to show you my proven system for:...

9 factors that help define news value for journalists

9 factors that help define news value for journalists

What makes a story worthy of coverage, either as news or as a feature? Some developments are so big that we can all agree they belong on the front page—the Flint water crisis, problems with the Obamacare website, etc. Others exist on the margins, depending on a writer...

Sign up for the Bulldog Reporter newsletter!