Analysis shows that Hillary Clinton and Donald Trump aren't shy about calling one another out. And while Monday's debate finally put them on the same stage, our Twitter analysis shows that many commenters were more concerned with Trump's appearance than policy issues....
Skittles and Trump: The fallout of unintended marketing
Donald Trump has a son named Donald Trump Jr. And on September 19, at 4:41 p.m., Junior let rip with a tweet comparing Syrian refugees to poisonous Skittles. This image says it all. Let's end the politically correct agenda that doesn't put America first. #trump2016...
Politics @ the Emmys
If you didn’t tune into the Emmys on Sunday, this is what you missed: Game of Thrones broke records, Tatiana Maslany’s win excited Canadians, and stars poked fun at Donald Trump. Actually, jokes made at the expense of the Donald were a major feature of the event. But...
Olympic robbery scandal: Note to athletes and organizations—don’t strive for the gold in lying
As new details and surveillance video emerge shedding light on what exactly occurred with the four U.S. Olympic swimmers who claimed they were robbed at gunpoint in Rio, we get yet another lesson that lying or trying to cover things up is never a good strategy. The...
Who Are the Favorite Celebrities of Republicans and Democrats? Dems Like Celebs Who Are Edgier, More Diverse
With a crazy political season in full swing, we’re examining the PR and marketing insights of looking at the media, entertainment and celebrities that political party identifiers prefer. We recently took a look at favorite programs of Democrats and Republicans, and in...
Which TV shows do Republicans and Democrats rate the highest?
Republicans Prefer Family-Friendly, Funny, Good vs. Evil Programs In a recent analysis, E-Score identified the top 10 favorite programs among folks who identify themselves as Democrats or Republicans. Among the key findings: Democrats prefer programs that are sexy,...
In data we trust: Lessons to be learned from Brexit and Trump
Many people in the UK and, frankly, the world were stunned by the Brexit vote to leave the European Union. But maybe we all should have seen it coming. In an article in Vox by Ezra Klein, After Brexit and Trump, it’s time to stop trusting our guts and start trusting...
Media’s “Trump Bump”: Magazines with Donald Trump on the cover attract more readers
Over the past seven months, magazine issues featuring Donald Trump on their covers attracted more readers across a variety of age and income segments than typical issues for the same titles, according to new research from GfK MRI. The biggest impact was among adult...
Super Tuesday: Just what the heck is a Super PAC, anyway?
They have names like “New Day for America”, “Opportunity and Freedom”, “Keep the Promise”, “Priorities USA Action”, “America Leads” and “Believe Again”. Still others have slightly disconcerting monikers like “Right to Rise” and “Unintimidated” (we’re not quite sure of...
Analysis: Per-day print mentions of Bernie Sanders up 150% in February
Media mentions of all candidates tighten in February as first primaries are decided Bernie Sanders has gained so much momentum with the print media that he’s moved into a virtual tie with Democratic rival Hillary Clinton, both of whom are now nipping at the heels of...
Democratic debate: Nearly 50% of major US print outlets declare Clinton the winner
Last night Secretary of State Hillary Clinton and Vermont Senator Bernie Sanders battled it out in New Hampshire in MSNBC’s televised Democratic presidential candidate debate. And while all major polling suggests that Sanders has a sizeable lead in New Hampshire...
Despite solid polling numbers, the media doesn’t care about Bernie Sanders
When Bernie Sanders’ campaign manager, Jeff Weaver, recently explained to CNN that elderly voters “need more information” on his candidate, he could be excused if he was taking a veiled shot at the media in general. Because despite a new poll indicating Sanders would...