Halloween is just around the corner, but before you can indulge in candy you'll have to pick your costume (if you haven't already). Never one to be left out of Halloween fun, we at MediaMiser analyzed online news for some of this year's top costumes to determine which...
In today’s industry, even the biggest-name brands in the world should be working toward gaining and retaining loyal customers. For a brand like Marvel Comics, brand loyalty has never seemed to be an issue. The brand’s following has naturally transitioned into a...
Ah, the first week of September. That time of year when, in many parts of North America, summer is slowly receding, temperatures are dropping ever so slightly, and the kiddies are ramping up for back-to-school. It’s also pumpkin spice latte time. As a citizen of the...
With a crazy political season in full swing, we’re examining the PR and marketing insights of looking at the media, entertainment and celebrities that political party identifiers prefer. We recently took a look at favorite programs of Democrats and Republicans, and in...
Over the past seven months, magazine issues featuring Donald Trump on their covers attracted more readers across a variety of age and income segments than typical issues for the same titles, according to new research from GfK MRI. The biggest impact was among adult...
This past Friday saw the release of Batman v. Superman: Dawn of Justice, the first film to ever have two of DC Comic’s beloved characters go head-to-head (before eventually teaming up of course). After initial positive buzz following the world premiere, it was...
April Fool's, or All Fool's Day as some call it, is one of my favourite days to pull all kinds of pranks on my co-workers. No one really knows when or where April Fool's started, but it appears to be one of those annual events that has been embraced internationally,...
In the past month well over 25,000 English online articles have been written about Zika virus. For those who haven’t heard about the virus, it’s related to Yellow Fever and West Nile disease. Like yellow fever and West Nile disease, Zika is transmitted by mosquitoes....
If a well-thought-out strategic plan is in place and an organization has the capabilities to support it, it will allows the organization to adapt both to opportunities and issues that present themselves. But what does all this have to do with Powerball?
Reporters are feverishly conducting interviews, trying to uncover new pieces of the Teresa Halbach Murder puzzle. Popular media outlets like People magazine are reporting new conspiracies surrounding Steven Avery’s case. Social media is exploding with fan theories as...
It’s become something of a tradition here at MediaMiser to help children track the real Santa Claus on Twitter, so that they may tweet their Christmas desires to him in 140 characters or less. Over the last three years we’ve used Twitter to help determine which is the...
There has been an awakening. Have you felt it? Now that the Dec.16 embargo on reviews for the next chapter in the Star Wars film saga has expired, all media avenues are now flooded with review content. But in what may have been the most secretive marketing campaign in...