Having worked in the PR industry for 10+ years and successfully landed numerous clients in top publications like Forbes and CNN, I get asked this question a lot: “I just launched my company. How do I get press for it?” I’m going to show you my proven system for:...
Have you ever looked at your monitoring results and thought: Why is this publication here? It doesn’t even cater to my target audience. You’re not alone. Many times when we onboard a client, they find that they get too much “noise”, or unwanted coverage, from outside...
Media relations is an art, and there’s no doubt that some PR and communications professionals are better at it than others. But no matter who you are, good media relations takes time, patience, and practice. Regardless of whether you’re just starting out or have been...
Instagram is certainly not the new kid on the block anymore. With 400M-plus active users a month, it has established itself as a robust engagement platform and one of the most popular social media networking platforms out there, not far behind Tumblr and Facebook (its...
Monitoring traditional and social media can be an intimidating task, especially if you have no idea how to go about it. Monitoring for mentions of your company is usually a great place to start, but what about that spokesperson who seems to get a lot of press, or that...
When it comes to the tools your business uses to expand and grow, it’s important to routinely perform an audit to ensure they’re still meeting both your current, and future, needs. Media monitoring and analysis software is no different. Agility PR Solutions wants to...
We’d all love to “set it and forget it” as they say on that cheesy infomercial… But the truth is things change. All the time. In front of our eyes. Since spring is the time for renewal, now is an ideal time to re-examine your media monitoring program. Fortunately you...
Yesterday, I published a blog posting in regards to the Montreal Canadien’s failed Twitter campaign and how surrendering their brand was not the wisest thing to do. I also mentioned that the New England Patriots attempted virtually the same stunt just over a year ago....
Journalists say it again and again—the most effective PR pros are the ones with whom they’ve established long-term relationships. The trick, of course, is establishing those relationships in the first place. What’s the magic formula that makes them happen? I wouldn’t...
Whether you’re preparing for an interview yourself or you’re a PR pro training a client, understanding the key techniques of media training is vital. Without proper preparation, a spokesperson not only risks missing out on the great opportunity that positive media...
June 29 - Wing Spanorama, the leading brand for strategic paragliding innovation and success; is today announcing that it is today releasing the most significant, most forward-thinking, most outstanding photos of paragliding on its website! After years of strong and...