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PR Profiles
PR Profiles: A Conversation with Annie Scranton 

PR Profiles: A Conversation with Annie Scranton 

 “It’s been ingrained in me to watch the news early in the morning,” says Annie Scranton, founder and president of Pace Public Relations and host of the PR Pace podcast. “Without reading and consuming the news voraciously I wouldn’t be able to do my job.” Before she...

PR Profiles: A Conversation with Melissa Agnes 

PR Profiles: A Conversation with Melissa Agnes 

“My story is a story,” says Melissa Agnes with a laugh, recalling how she, an entrepreneur since she was 21, got into crisis communications. Thirteen years ago, Melissa had no idea she would one day be an expert in crisis comms—or that it was even a field she could...

PR Profiles: A Conversation with David Landis 

PR Profiles: A Conversation with David Landis 

Before he was the president of a successful PR agency celebrating 30 years in San Francisco, David Landis was a classical pianist. It seems only right then that some of Landis Communications Inc. (LCI)’s first clients were in the entertainment industry. While the...

PR Profiles: A Conversation with Gini Dietrich

PR Profiles: A Conversation with Gini Dietrich

Gini Dietrich’s been part of a lot of PR projects, but she may be best known for the PESO model and Spin Sucks, a blog, podcast and book. Spin Sucks was launched as an experimental agency blog for Arment Dietrich back in 2006, but quickly progressed from agency blog...

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