Retail
Hot Toys on Twitter 2015: Guitar Hero, Skylanders and a Pie in the Face

Hot Toys on Twitter 2015: Guitar Hero, Skylanders and a Pie in the Face

It’s Black Friday week, everyone, and you know what that means: lots and lots of videos this coming Monday morning of eager shoppers exercising the holiday spirit by being trampled and getting into fights. But this week isn’t just about madness and mayhem. It’s also...

Social media reviews will be key to 2015 holiday sales

Social media reviews will be key to 2015 holiday sales

This holiday season, peer-to-peer online reviews will influence what goes on shoppers’ lists, according to new research from advocacy activation firm Social Media Link—83% say they discover new products on a monthly basis through social media before other sources, and...

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