A bad website design can have a huge impact on your sales numbers. In fact, 57 percent of consumers say they won’t recommend a website if it’s poorly designed (WebsiteBuilder). This means it’s worth considering whether some simple design tweaks could make your website...
When potential customers land on your website, you want them to be inspired to convert. But, sometimes, that might be tricky to accomplish. First-time web visitors often won’t convert for many reasons. For instance, they may not be familiar enough with your brand or...
You’ve heard about SEO and how it improves site rankings, and ultimately, conversions. But no one talks nearly as much about a user’s search intent and how much impact it has on your PR content strategy. If you want to reach your audience, drive organic traffic to...
The modern world of online content gets more saturated by the minute. In this reality, the ability to ensure that your voice is heard above the rest of the crowd is something that all content marketers, bloggers, and website owners are constantly seeking. SEO (Search...
Local search engine optimization (SEO) is vital for businesses with physical locations, or for those that serve a particular area. If you work on your local business’ SEO, you can make it more likely that you’ll reach your target audience when they search for products...
Getting your website noticed isn’t hard when you know what you need to include. This involves both the main content of your webpages as well as metatags in your metadata. These can be used to influence your position in SERPs and attract more attention from users,...
The start of the year marks the annual planning season for many organizations. While the classic components of messaging adjustments and media list refinement are still critical, few brands effectively incorporate SEO data to enhance their strategies. If you’re a...
SEO is changing to focus more on semantic search/user intent. Brands need to create content that better covers a wider range of topics. Topic clusters can help ensure you cover topics thoroughly and not lose rankings for main pages by interlinking them. What are topic...
In 2022, SEO will be more important than ever. Google’s search engine has become increasingly sophisticated in recognizing quality content and what their users really require. As SEO ranking becomes ever more competitive, it is becoming increasingly important for...
Web design plays a critical role in marketing. Your website is probably the primary online channel for engaging with prospects and customers. As you might imagine, you need to leave site visitors with a good impression of your company—and that positive impression...
Building relationships and opening up communication with the general public isn’t always the easiest thing to do. There are so many pitfalls for PR today making it almost impossible to tell whether your content just isn’t relevant or if it hasn’t got the anticipated...
Companies that are able to succeed on social media platforms will be fast to evolve, and can focus on continuously improving their business. When a business is constantly able to improve its social strategy, it finds new and better ways to share its story, connect...