You’ve seen it happen a thousand times on social media: someone with a huge following holds up a product or talks about a brand, and suddenly, that brand seems to explode overnight. Is it just luck? Or is there a hidden pattern that regular folks can tap into?...
In the ever-evolving landscape of digital marketing, artificial intelligence (AI) has emerged as a game-changer, particularly in the realm of social media marketing. As businesses strive to stay ahead of the competition, leveraging AI in social media marketing has...
The digital landscape is constantly evolving, and with every new year comes new opportunities and trends for businesses to utilize to better connect with their audiences across social media. This year, brands will need to be more strategic, authentic and...
Social media has a significant impact on how consumers engage with brands in the modern digital environment. It’s an important source of information for organizations since customers frequently share their experiences, thoughts, and feedback online. The process of...
Influencer marketing has become an essential strategy in the advertising playbook of many brands, particularly in industries like beauty, fashion, and tech. But one of the most powerful and rapidly growing sectors in which influencer marketing is thriving is fitness. ...
The secret to making your brand valuable is to connect with your audience and engage them deeply. After all, your business provides its services to your customers, and your services should be tailored to their needs. Today it is critical to conduct social listening in...
Creating a social media strategy has become a necessity for businesses, irrespective of their size or intricacies. This is primarily because it is the best avenue to reach a target audience. To further elaborate, social media is the best place to connect with an...
The travel industry has long been a space where visual appeal and aspirational content reign supreme. With its stunning landscapes, vibrant cultures, and unique experiences, travel is perhaps one of the most naturally suited sectors for influencer marketing. In 2025,...
Facebook and Instagram follow X and put more pressure on public relations teams Recent shifts toward reduced content monitoring on major social platforms like Facebook, X, and Instagram are poised to impact not only the general public, but also the...
TikTok got banned in the U.S.—almost. After being shut down for about 12 hours, this social media platform finally came back online after President-elect Donald Trump restored it. The president vowed to save the app moving forward. There's no denying the potential...
There’s no denying the role of social media in shaping modern public relations and brand awareness. However, some companies tend to commit social media mistakes inevitably. Think of publishing culturally insensitive articles, posting offensive comments, or sharing...
Traditionally, PR has relied on centralized platforms to deliver messages, control narratives, and reach broad audiences. However, algorithms are constantly changing, platforms are mishandling data, and social media users are becoming more concerned about how...