Has influencer marketing met its match in an age of increasingly skeptical younger consumers? What was once considered the most authentic marketing approach may be collapsing under the massive weight of greed, as influencers are devolving into glorified brand shills...
Virtual influencers are an interesting emerging trend that isn’t just about entertaining people, it’s changing how marketing works. According to a survey conducted by The Influencer Marketing Factory, 58 percent of users follow at least one virtual influencer on...
Are you looking for an innovative way to get repurposed branded content? Sending PR packages to influencers could be the best way. Done right, PR boxes generate valuable insights and real content your brand can market. And the more effort placed into your work, the...
Times have changed, and social media has transitioned from a traditional broadcasting platform into a vibrant and engaging space where brands and individuals are able to foster genuine connections and build loyal communities around their values. But why community? An...
The Creator Economy has exploded over the last couple of years into a self-sustaining revenue model, and the growth shows no signs of slowing. But with growth comes complexity, and the most innovative influencers and other content creators find ways to rise above this...
The global influencer marketing market reached 24 billion U.S. dollars in 2024. Influencer marketing is very useful for brands seeking to improve their online visibility and engagement. Leveraging the social pull of established influencers, businesses are tapping into...
At a time when consumers are desperately seeking authenticity from brands and businesses, influencers and other content creators are gaining power across all age groups—new research from creator management platform GRIN finds that three out of four of 1,000 shoppers...
In the ever-expanding world of CBD (cannabidiol) products, getting noticed can be tough. That's where influencer marketing and public relations come in. These two strategies offer CBD brands unique opportunities to connect with consumers, build trust, and stand out in...
Looking for ways to light up your social feeds? We know coming up with content that captivates can feel challenging. But, creating a buzz is crucial in this digital world. Today, social media is where brands stand out from the crowd. With 62.3 percent of the world's...
Do you find it difficult to stay consistent on social media? Don't worry, many people do. Social media strategies require constant posting, engaging, and networking with other accounts. It seems straightforward, but it can be challenging to implement. This article...
In the ever-evolving landscape of digital marketing, influencer marketing has emerged as a powerful strategy. Influencer marketing involves collaborating with individuals who have established credibility and a dedicated following on social media platforms. It...
Celebrities and product advertising have been matched together since the ancient days of marketing. Authenticity wasn’t a big concern back in the day—it was just the way things were done, and often with great results. Whether it was the endorsement or the sheer...