When Rolling Stone’s Stephen Rodrick wrote his August cover piece fawning over Canadian Prime Minster Justin Trudeau, he was likely anticipating some backlash from right-of-centre readers. What he was likely not expecting, was an international response over...
The world’s response to Rolling Stone’s Justin Trudeau profile [heat maps]
When Rolling Stone’s Stephen Rodrick wrote his August cover piece fawning over Canadian Prime Minster Justin Trudeau, he was likely anticipating some backlash from right-of-centre readers. What he was likely not expecting, was an international response over...
2017 is the year of influence—Instagram is the hub
Gone are the days of paying millions for a TV ad or billboard and hoping that your target audience is paying attention. Now, by leveraging Instagram, brands can simultaneously gain the trust of thousands—and put their product in front of people who would actually buy...
Social code: Girls rule social media, while boys just follow
Bars have had it figured out for ages—a ladies’ night will bring in the guys. When girls are there, guys have an incentive to hop on the bandwagon. While this has always been the case in the real world, the same phenomenon has increasingly made its way into the...
Video is the most influential content format across social platforms
Video is more exciting than article copy—we know this, but communicators may not realize how that excitement level translates to consumer action. According to new research from influencer marketing platform gen.video and shopper marketing and brand activation agency...
8 new Twitter features – you using them?
Over the past two years, Twitter has struggled to grow its user base. Some say the once-revolutionary social media platform has been resting on its laurels, remaining stagnant in its offerings. But 2017 has seen an upswing for the social giant both in user growth and...
Micro-influencers are the future of your brand
Who’s the most influential person on Twitter? Well it’s not the account with the most followers. But you’d be forgiven for assuming so; the person with the biggest microphone is usually the loudest. But the conception that the most influential social media users are...
5 ways to power up your social video
After analyzing more than 50,000 original social-first videos articles on its social channels, social entertainment publisher Diply, which targets millennial women, recently released a report that shines a spotlight on social video's growing relevance—and highlights...
Social video monetization: Publishers ready to increase production
Seventy-five percent of social video publishers are optimistic about the revenue-generating potential of their assets, according to a new survey from video creation platform Wochit. Based on responses from representatives of publishers, brands, agencies and other...
Brands on social media: Consumers value service over attitude
Whether they’re daring customers or trolling competitors, many brands are showcasing bolder personalities on social—and reaping the rewards of increased engagement and media attention. But aside from increased impressions, what impact does that sass have on their...
Need to boost the click-through rate of your tweets? Here’s how
Persuading someone to click on a tweet is a tricky business that keeps online marketers up at night. However, everyone has to do their best here because increasing the popularity of your tweets is the most impactful factor on Twitter. To measure the effectiveness of...
Small businesses still can’t get the hang of social media marketing
Despite social media’s complete market saturation, a majority of small businesses just can’t figure out how to get the ball rolling with their own social marketing—and are failing to attract new customers as a result. This is the key finding of new research from...