To understand the changing face of influencer marketing—and gain valuable insight into where influencers are headed—micro-influencer marketing platform #HASHOFF has released a “state of the union” report detailing key industry trends driving the increasing popularity...
Entertainment media brand FANDOM and cross-platform measurement firm comScore recently released The Power of the Fan, a U.S.-based study examining the behaviors and attitudes of entertainment fans. The report, which dives deep into spending and consumption patterns...
By Ivy Lamb, Manta Content Editor Tried and true marketing strategies for small business owners who want to build a Facebook following, generate new leads, and turn social followers into paying customers. If there’s one social media platform that all small business...
Digital advertising spending is expected to overtake TV in 2017, and social media is seen as the new frontier of video—but new research reveals people are far less likely to view, like or share a social video when faced with interruptive advertising. According to a...
Did you know that more than 500 million hours of videos are watched on YouTube every day? You could, therefore, be missing a trick if you are not developing a YouTube video marketing campaign, as it offers the potential to connect with millions of visitors every...
PR messaging depends on clear communication. The problem is that there’s so much noise from competing firms that it can be nearly impossible to stand out as a valued business. You obviously have a lot to offer, but if you can’t successfully communicate that to your...
As a PR pro, do you ever truly stop thinking about your work, even after a long day/month/year? We know the answer is "no". In today’s fast-paced public relations world, we all have to stay on top of the latest updates and trends – and hands-free audio files are the...
Though media monitoring and analysis has traditionally been used for public relations purposes, there are many ways that other departments can leverage the system. This multidisciplinary approach to the practice allows businesses to receive a higher ROI from their...
For the second year in a row, #MendesArmy took over the Juno Awards. Yes, Shawn Mendes was this year's Fan Choice award winner at the annual Canadian music award show. And really, it wasn't even close. That's thanks to the rank and file of the aforementioned army...
For the second year in a row, #MendesArmy took over the Juno Awards. Yes, Shawn Mendes was this year's Fan Choice award winner at the annual Canadian music award show. And really, it wasn't even close. That's thanks to the rank and file of the aforementioned army...
The humiliating but very human failure of two PwC accountants viewed live by millions of people around the world at the Oscars dealt an enormous blow to PwC’s brand and now it’s time for the accounting and professional services firm to do whatever it can to repair its...
When it comes to designing a social media strategy – which, let’s face it, your business absolutely needs – there are two fundamental details you must have: 1. A clear focus on objectives 2. A set of metrics directly related to the set objectives Any strategy worth...