Although the Toronto Blue Jays are off to a slightly mediocre start in 2016, that hasn’t stopped its legions of fans — and plenty of media — from tweeting and retweeting the heck out of the ballclub. Perhaps fittingly, most of the team’s top ten influencers by...
Can the Brits save face after torpedoing “Boaty McBoatface”?
The Internet has spoken, and “Boaty McBoatface” won the Natural Environment Research Council’s naming poll by an overwhelming margin. So bring on those children’s storybooks featuring an anthropomorphized arctic exploration vessel, the school science teaching aids,...
DIY: A guide to keyword monitoring
Monitoring traditional and social media can be an intimidating task, especially if you have no idea how to go about it. Monitoring for mentions of your company is usually a great place to start, but what about that spokesperson who seems to get a lot of press, or that...
How are media surviving the print-to-digital transition—and how does PR fit in?
With a Bay Area news media career spanning nearly 35 years, Lisa Wrenn has had a front row seat in the late 90’s newspaper “glory days,” the 2000’s rise of digital media and consolidation of print publications, and today’s competitive multichannel news industry. The...
International Day of Happiness 2016: Four most popular news topics
On March 20, 2016, countries around the world celebrated the International Day of Happiness—an internationally recognized event founded by the United Nations in 2012. It’s currently being coordinated by Action for Happiness with one goal: To spread happiness around...
How Facebook reactions will impact the PR, marketing and communications industries
While “liking” something on Facebook is nothing new, users will now be able to express themselves on posts much more clearly than ever before and for PR, marketing and communications professionals, there will be no doubt as to how an audience feels about the content...
Diving into The Division: Breaking down Pre-release hype
Today saw the release of the latest Tom Clancy game for PS4, Xbox, and Microsoft Windows—The Division. And while the game’s release has already caused a multitude of problems for creator UbiSoft, we’ve put our media monitoring and analysis software to work measuring...
Five of the most mentioned moments at the 88th Academy Awards
On Sunday, amidst a sea of controversy, the 88th Academy Awards were held at the Dolby Theatre in Los Angeles. The result? An awards show that wasn’t afraid to address the issues...consistently. We used our media monitoring and analysis software to analyze five of the...
How one Facebook post could make French’s ketchup more popular than Heinz
It’s a well known fact that the most popular ketchup in America is Heinz. Well, in Canada, a new threat to Heinz has emerged and it’s not Hunt’s or Del Monte. It’s French’s ketchup. Better known for its mustard (No. 1 in the US marketplace), French’s could also soon...
Don’t surrender your brand: Lessons learned from the Montreal Canadiens
This season, the NHL’s Montreal Canadiens experienced the best start in franchise history with nine straight regulation wins. But star goalie Carey Price eventually got injured, and a season that began with so much promise began falling apart. Plagued with poor on-ice...
Top 3 lessons PR pros can learn from Jose Bautista
For those who follow the MLB, you’re likely aware that Toronto Blue Jays slugger Jose Bautista has presented a one-time, take-it-or-leave it contract demand to his current employer. Bautista, of course, let Jays fans know of his contract demand by publicly stating his...
Treato and MediaMiser join forces on flu vaccine report
Report analyzes attitudes of media and online consumers toward the flu shot Online consumers, particularly parents, remain skeptical of the flu shot despite the media’s efforts to positively endorse this year’s vaccine, according to a data analysis released this week...