A note to MLB schedule-makers: You might want to consider the patriotism of New York Yankees fans before finalizing dates for next year. Game One of the current Yankees-Toronto Blue Jays series starts tonight, at 7 pm. That’s totally cool, of course, if you’re a Jays...
9 ways baseball is like PR
Baseball is back! So many of us look forward to the start of the season because it signifies warmer weather, family fun, fan optimism, and—being a former professional baseball player in the Dodgers and Rockies organizations—I just love the game. Often I tell my...
The most mentioned coaches of NCAA’s March Madness
March Madness. It’s upon us once again, that magical time of year when 64 teams become one, and the NCAA crowns its men’s college basketball champion. Last year, MediaMiser analyzed 13,000 tweets to see who the people were picking to win it all (Kentucky was a good...
Which NHL Insider is most referenced in news reports?
The NHL trade deadline came and went on Monday, and while there weren’t that many deals done among the league’s 30 teams ━ one reporter even referred to it as a “lunchbag letdown” ━ there was no shortage of speculation leading up to the deadline and analysis...
Don’t surrender your brand: Lessons learned from the Montreal Canadiens
This season, the NHL’s Montreal Canadiens experienced the best start in franchise history with nine straight regulation wins. But star goalie Carey Price eventually got injured, and a season that began with so much promise began falling apart. Plagued with poor on-ice...
Top 3 lessons PR pros can learn from Jose Bautista
For those who follow the MLB, you’re likely aware that Toronto Blue Jays slugger Jose Bautista has presented a one-time, take-it-or-leave it contract demand to his current employer. Bautista, of course, let Jays fans know of his contract demand by publicly stating his...
On Steven Stamkos, Leaf fans, and the power of ‘like’
It’s a pretty powerful thing, that ‘like’ button. Especially when you’re an influencer with nearly 400,000 followers. Tampa Bay Lightning superstar forward and upcoming free agent Steven Stamkos discovered this fact -- again -- this week, after liking a TSN tweet...
#RoarBacon: A mistake by the St. Louis Blues becomes marketing gold
Like many great things throughout history (see: penicillin, Silly Putty), it was unintentional. Last night, between the second and third periods of her team’s tilt with the Chicago Blackhawks, Elise Butler, head of the St. Louis Blues social media team, did what no...
USA Rugby disappoints on the field, but shows strength on social
While New Zealand will savour its second straight title, the 2015 Rugby World Cup might be one that USA Rugby wants to forget: the Eagles were outscored at the tournament by 106 points, en route to losing all four matches. Sad side note: only Uruguay scored fewer...
Blue Jays vs. Anthopoulos: Twitter has spoken
Less than a week after a playoff run that made fans out of an entire country, Alex Anthopoulos, the architect of the most successful Toronto Blue Jays team in more than two decades, has left the organization. Though it’s been widely reported that Anthopoulos was...