As a PR pro, do you ever truly stop thinking about your work, even after a long day/month/year? We know the answer is "no". In today’s fast-paced public relations world, we all have to stay on top of the latest updates and trends – and hands-free audio files are the...
Courage. The word is typically reserved for the likes of firefighters, soldiers, and civil rights leaders. As of Wednesday, however, one more noble breed joins the ranks: Apple Inc. "It comes down to one word," said Phillip Schiller, the company’s senior VP of...
With the release of Google’s new video calling app, Google Duo, the news media is abuzz with questions on the implications for competitor services such as Apple’s Facetime. But Laurie Sullivan of MediaPost recently posed a different question: “will the images and...
As you may have heard, Pokémon GO is kind of popular. According to TechCrunch, the game now has more active online users than Twitter, and a higher user engagement rate than Facebook. Oh, and 5.6% of all U.S. Android users are using the app regularly—put into context,...
“Honey, if those kids are going to be journalists, they have to learn to write drunk.” Throughout my time in journalism school, this was my mantra. This quote is one of the many references from the spectacular Warner Brothers (WB) show Gilmore Girls that make their...
I used to work in a video rental store (remember those?). In later years, we had software that kept track of all our customers’ rental histories, in part so we could learn their tastes and recommend other titles. Back then, the employees and customers understood that...
Do you believe in modern romance? According to statisticbrain.com, there are more than 54,250,000 singles in the United States—and 91 per cent of them have tried online dating. Lucky for them, the stigma associated with online dating continues to decrease year after...
Media monitoring is an activity most PR professionals typically dread. But that’s mostly because they don’t know where to start -- along with the fact that it can be extremely time consuming and labour intensive. That said, dissemination and comprehension of news...
It used to be that when you picked up a newspaper, the most you could possibly hope for is to be briefed on the most recent news possible (while, hopefully, being at least marginally entertained in the process). Now, however, newspapers—and media companies in...