If you’re a business owner, you know getting media attention can be a struggle — once reporters bite, you’ve got to make it easy for them to give you coverage. If you want to be featured in the press, you have to give media the tools. The press kit is designed to make...
The reality of PR today is that while the media has changed from a print mechanism to a mobile multimedia environment, PR remains stuck in the 20th century. As consumers, we want our news on demand, and in turn demand that credible journalists give it to us...
Though the 2015 Toronto International Film Festival doesn’t officially open until September 10, that hasn’t stopped the Twitterverse from chattering up a storm in anticipation. Using its patented Enterprise software, MediaMiser has monitored which way the Twitter TIFF...
With the Internet and social media providing the opportunity for complete strangers to become best of friends, the importance placed on relationship-building through digital channels—especially in media relations—is at an all-time high. Social media and online news...
Once the storm has passed, it’s tempting to want to put a PR crisis behind you. But while operations have returned to normal, the truth is your company now exists in a new normal. How do you navigate this territory? Here are three key questions to ask yourself as your...
On August 6, Jon Stewart signed off on the Daily Show for the last time. With the rise of the internet age, social media, and the 24 hours news cycle, it’s fair to say that journalism has drastically transformed over the past decade. In a rush to get stories out...
One of the great things about Amazing Race Canada is that it takes viewers to places around the country that few of us have ever heard of and turns them into ‘must-sees’ locales. The show acts as a highlight reel of our country’s hidden gems as contestants traverse...
It’s no secret that the public relations industry receives a bad rep for how it demonstrates its value in terms of sales and consumer interest. I don’t necessary disagree with that statement. Who actually looks at online impressions anymore as a metric? Before I made...
Consumers who shop for and purchase a vehicle based on its in-vehicle technology consume media—Internet, television and magazines—at high rates, according to the summer installation of J.D. Power’s 2015 U.S. Automotive Media and Marketing Report, which provides an...
Social media has quickly emerged as a powerful platform for journalists gathering news, but traditional media continues to reign supreme as the most trusted news source, according to a new Ogilvy PR survey of over 115 reporters, editors and producers. The study...
With the evolution of digital and social media, and the demand for corporate transparency at an all-time high, we’re seeing more exposés, scandals and crises than ever before. From a news anchor’s comments sparking crisis for an entire network, to allegations against...
On June 11, as I was getting ready for bed and planning my strategy for my next day binge-watching marathon, fellow OITNB fans were ALREADY watching what is undeniably Netflix’s most anticipated season release of Orange is the New Black (season3). Attention inmates!...