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Traditional Media
The key elements of a press kit

The key elements of a press kit

If you’re a business owner, you know getting media attention can be a struggle — once reporters bite, you’ve got to make it easy for them to give you coverage. If you want to be featured in the press, you have to give media the tools. The press kit is designed to make...

#TIFF15: Right this way, Mr. Hiddleston

#TIFF15: Right this way, Mr. Hiddleston

Though the 2015 Toronto International Film Festival doesn’t officially open until September 10, that hasn’t stopped the Twitterverse from chattering up a storm in anticipation. Using its patented Enterprise software, MediaMiser has monitored which way the Twitter TIFF...

3 ways to ace your next media pitch

3 ways to ace your next media pitch

With the Internet and social media providing the opportunity for complete strangers to become best of friends, the importance placed on relationship-building through digital channels—especially in media relations—is at an all-time high. Social media and online news...

Goodbye, Jon Stewart!

Goodbye, Jon Stewart!

On August 6, Jon Stewart signed off on the Daily Show for the last time. With the rise of the internet age, social media, and the 24 hours news cycle, it’s fair to say that journalism has drastically transformed over the past decade. In a rush to get stories out...

Why PR professionals should focus less on impressions

Why PR professionals should focus less on impressions

It’s no secret that the public relations industry receives a bad rep for how it demonstrates its value in terms of sales and consumer interest. I don’t necessary disagree with that statement. Who actually looks at online impressions anymore as a metric? Before I made...

When Orange REALLY is the New Black

When Orange REALLY is the New Black

On June 11, as I was getting ready for bed and planning my strategy for my next day binge-watching marathon, fellow OITNB fans were ALREADY watching what is undeniably Netflix’s most anticipated season release of Orange is the New Black (season3). Attention inmates!...

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