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PR Measurement Pays [Webinar Recap]

PR Measurement Pays [Webinar Recap]

On November 29, 2017, Bulldog Reporter presented a webinar by Katie Paine titled PR Measurement Pays: Connecting Media Coverage to Business Objectives. Here is a recap of what the Measurement Queen had to teach us.  Go to a public relations conference anywhere in the...

The AMEC framework and standardizing PR measurement

The AMEC framework and standardizing PR measurement

No matter what industry you're in, the standardization of measurement is crucial. A lack of measurement standardization can lead to disasters, including in some of the world's most high-tech industries: think of the metric mistake that botched the Mars meteorology...

Radiohead’s new album campaign rocks. Period.

Radiohead’s new album campaign rocks. Period.

Don’t produce an album for 5 years. Shroud your website. Delete your social media accounts. Go viral through traditional mail. Don’t try this at home. Unless you’re the remarkably off-beat experimental rock band Radiohead. Then do whatever you want. Leave it to...

Update: French’s ketchup still going strong

Update: French’s ketchup still going strong

Last week I wrote a blog post about how French’s ketchup was taking Canada by storm because of one Facebook post, and how other social media channels and traditional media outlets have further amplified the story. Well, Ontario provincial politician and New Democrat...

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