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How to deliver a compelling PR pitch

How to deliver a compelling PR pitch

  I've been a journalist for more than 30 years, and I've also interviewed hundreds of other journalists about their preferences for dealing with PR professionals. So I think I can say this with some authority: If you want to grab our attention, forget the fancy...

Heavy lifting with Phil Ho

Heavy lifting with Phil Ho

When you wake up in the morning, does the thought of media monitoring look like a 50-pound dumbbell sitting in the corner of your office? If so, you’re not alone. I happen to be a morning person: I’m at the gym lifting weights for two hours starting at 5 am each day...

The future of media content curation

The future of media content curation

The media content curation workflow is central to a MediaMiser Enterprise user. Every day, our media analysts are required to select a handful of relevant media items buried in the enormous amount of online and traditional content. Productivity is key and content...

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