← Agility Support Agility's Unique Ability to Display Prominence Agility now gives you the power to measure and report on the quality of your coverage, by generating a prominence rating for each saved media mention. Prominence is derived by Agility from the...
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PR Profiles: A Conversation with Abbi Whitaker, President of The Abbi Agency
“The best thing about being in PR is you can change the conversation,” says Abbi Whitaker, President of The Abbi Agency in Reno, Nevada. Recognized as a 2020 Top Woman in PR by PRNEWS, Abbi started her agency almost 14 years ago after noticing a void for “really...
January: Several enhancements to media search options, email distribution and monitoring
← Agility Support In our first deployment this year, Agility has introduced enhancements to our media profiles, search options, influencer list building and email distribution. We have also updated our monitoring options and introduced two new charts to our Google...
PR Profiles: A Conversation with Karen Swim, Founder of Words for Hire and President of Solo PR Pro
Karen Swim is a true PR powerhouse, no doubt about it. Not only does she run her successful virtual agency, Words for Hire, but she also has, “the joy and pleasure of leading a professional organization for independent PR practitioners” called Solo PR Pro. For her,...
5 comms resources for business owners to grow their companies
Whether you are opening your first company or are a seasoned entrepreneur, every owner wants his or her company to grow and succeed. It can be so easy getting caught up in the day-to-day tasks at work that you forget to take time to pause and reflect. You need these...
PR Profiles: A Conversation with Brian Hart, Founder and President of Flackable
“I started my career in the boiler room of a small financial services practice making over a hundred cold calls most days,” says Brian Hart, the founder of Flackable, an award-winning PR agency in Philadelphia. For a recent college grad who had just interned at a...
December: Online Boost for press releases, Influencer list building and email building enhancements
← Agility Support Empty heading Online Boost The option to add an Online Boost to email distribution has now been made available to users of Agility's new Outreach and Amplify modules. Supplementing Agility's email and newswire distribution services, we can now offer...
November – Agility Outreach: Online Boost for press releases and further enhancements to contact searches
← Agility Support Empty heading Online Boost Supplementing Agility's email and newswire distribution services, we can now offer an 'Online Boost' to your content, making your releases visible and searchable online and within major search engines such as Google News,...
November – Agility Monitoring: Integrate Google Analytics with Agility Reporting
← Agility Support As an Agility Monitoring customer, you can now integrate Google Analytics with your PR measurement data in Agility Reporting, to help you see when your media coverage drives visitors to your website. You can display the impact of media coverage and...
PR Profiles: A Conversation with 2022 PRSA Chair-Elect Michelle Egan
“When I was a kid, I would go to the library and get stuck in there,” says Michelle Egan from her office in Anchorage, Alaska. “Not because I would sit down and read a book, but because I would go from section to section, learn a little something about each and then...
October – Agility Monitoring: Adding media profiles to monitoring mentions, and additional search and briefing options
← Agility Support With the launch of Agility's new Outreach platform, we are now able to introduce further ways in which our media targeting, distribution and monitoring modules are integrated, allowing users to see more published media coverage from within media...
PR Profiles: A Conversation with Annie Scranton
“It’s been ingrained in me to watch the news early in the morning,” says Annie Scranton, founder and president of Pace Public Relations and host of the PR Pace podcast. “Without reading and consuming the news voraciously I wouldn’t be able to do my job.” Before she...