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What makes a good media interview?

What makes a good media interview?

In business, when success comes knocking, so do the reporters. Speaking to the media is an art, and even the most seasoned executives have turned simple interviews into corporate nightmares. The truth is there’s no such thing as a casual interview—but the best...

Entrepreneurial journalism: Where’s all the money?

Entrepreneurial journalism: Where’s all the money?

 Study indicates most local news startups make less than $50K per year If you read this article back in 2011 — headlined “How Entrepreneurial Journalism Will Change Our World” — you’d be forgiven if you assumed that by now, in 2015, the journalism world might have...

The Pan Am Games: social weighs in

The Pan Am Games: social weighs in

The Pan Am Games: social weighs in It’s been a rough road for the Pan Am Games and they’ve yet to begin. During its six years of preparation, the event has been plagued by public condemnation over the expenses execs charged to taxpayers, their $7 million in bonuses,...

How to maximize your brand-created content

How to maximize your brand-created content

Your public relations agency, or perhaps even you, finally succeeded in getting that brand-enhancing column published. You’re thrilled to see your ideas—and byline—alive in digital ink in an influential industry publication. But have you given due thought to how to...

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