One Direction vs. Justin Bieber: Who won in online news ?

by | Nov 17, 2015 | Entertainment, Online News, Popculture

This weekend, both Justin Bieber and One Direction launched their latest albums—Purpose and Made in the A.M. respectively.

Purpose is Bieber’s fourth studio album, and Billboard has even gone as far as to say that “from a PR perspective, Purpose is the album Justin Bieber had to make.” After running around rampant over the last few years, the 21-year-old had to settle down a bit and produce a much cooler, laidback album to prove that he’s maturing as an artist. At least that’s what the media says.

Then, on the other hand, there’s One Direction. Made in the A.M. is the boy band’s fifth studio album, and the first to not feature former member Zayn Malik, who left the band in March. It is also the last album before their planned 2016 hiatus. All this is to say that there has been a lot of pressure on the boys to produce an album that resonates and appeases their loyal audience.

Now, both the Biebs and One Direction have MASSIVE dedicated fanbases—Beliebers and Directioners—and there are even those hybrid fans who identify as both. So there’s no surprise that there’s been a lot of press surrounding the decision to release their latest studio albums on the same day.

But who, according to online news mentions, was the most popular this weekend? I used MediaMiser’s patented Enterprise technology to find out.

Between Friday, November 13 and Monday, November 16, Biebs has had over 5,000 online news mentions alone, but only approximately 2,400 of these accounted for the release of his album. What are other articles talking about? Some were more positive, discussing Justin’s prayer for those in Paris at his Saturday concert in L.A. But many revolved around how he’s trying to charge $2,000 for a meet-and-greet on his Purpose tour (which, in turn, lead to #justiceforbrokelieberstrending on Twitter):

As for the beloved Irish-English boy band, One Direction has had over 2,700 online news mentions in the same time period, and only approximately 700 of these articles actually made mention of Made in the A.M. Other news mentions cited how Harry Styles met Prince Harry, Liam’s obsession with Harry Potter, and thoughts and opinions on their upcoming hiatus.

Though Justin may have won the online news battle in terms of numbers, the winner for album sales is yet to be crowned, as the numbers for both Purpose and Made in the A.M. will be released later this week.

Do you think online news mentions will predict who will reign supreme when it comes to sales? Who do you think will be the true winner?

Sara Chisholm


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