Top Twitter influencers of #PRSAICON: Day 3

AI’s creativity impact: Large majority of marketing and creative leaders say generative AI is an essential part of their creative toolkit

Yes, generative AI can automate general workflow tasks, speak to clients and customers intelligibly, and churn out content at lightning speed. On the latter task, the resulting product tends to be boilerplate-style copy devoid of any personality or voice—in other...

How to effectively track sales from your influencer marketing efforts

As brands seek to stand out from competitors and offer audiences targeted content, many are turning to social media marketing for support. In particular, influencer marketing is enjoying a popularity boom, alongside new technology like AI content marketing tools. ...

The state of consumer attitudes on ecommerce, fraud and CX in 2023

Except perhaps for the perpetually ruling metric of price, brand loyalty in 2023 is largely determined by the convenience, safety and service components of brand and retailer websites. New research from global business intelligence and risk prevention provider...