fbpx

Which NHL Insider is most referenced in news reports?

by | Mar 2, 2016 | Online News, Sports

The NHL trade deadline came and went on Monday, and while there weren’t that many deals done among the league’s 30 teams ━ one reporter even referred to it as a “lunchbag letdown” ━ there was no shortage of speculation leading up to the deadline and analysis immediately after.

MediaMiser used its patented Enterprise software to track ━ you didn’t guess it! ━ not the trades themselves, but the men who tirelessly (and endlessly) report on them.

Here then, the King of the NHL Insiders!

NHL Insiders Graph

Bob McKenzie distinguished himself in the week leading up to the deadline, being cited in 152 online articles devoted to the trade extravaganza. From there, there was just no catching up to  “the most trusted source of hockey information on any media platform”.

Pierre Lebrun, of ESPN (and sometimes TSN and CBC) fame, made an honourable attempt, however, leading all insiders on trade deadline day (February 29), being mentioned in 81 articles.

TSN’s Darren Dreger and Sportsnet’s Elliotte Friedman were the only other reporters to crack the elusive 100-article barrier.

Daily PR Updates

Essential PR industry news, opinion, and analysis delivered to your inbox daily.

Marcus Kaulback
Marcus is a content creator and marketer with a focus on branding and communications.

RECENT ARTICLES

How HR employee management software can improve your PR results

How HR employee management software can improve your PR results

The human resources and public relations departments are different sides of the same coin, but it’s rare that companies give them the space to work together. Without a quality work culture, employees will leave, talent will stay away, and your reputation will take a...

5 tips for PR to better incorporate technology

5 tips for PR to better incorporate technology

Technology has drastically changed the public relations field over the last several years. The rise of social media has given PR professionals new tools to reach and engage with their audiences. At the same time, new technologies have made it easier for journalists...