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Transforming PR with augmented reality: Getting beyond the hype
Far from being merely a trendy term, augmented reality (AR) has rapidly become an essential tool in actively transforming and reshaping how PR campaigns are conceptualized and delivered. To showcase this, let’s explore the tangible benefits provided, as well as...
5 strategic steps for creating an effective omnichannel marketing strategy
Shopping has evolved dramatically over the years. No longer confined to physical stores, today's consumers can effortlessly purchase on your website, grab deals from emails, or simply click "Add to cart" while scrolling through your socials. The stats speak for...
Navigating the CX challenge: Tech investments increase, but consumer impatience grows—nearly half would pay more for a better experience
As tragically ironic as it seems, it keeps proving to be true—the more money and effort that brands and communicators pour into technology to smooth out their customer experiences, the more impatient consumers are getting about a cascading series of shortfalls. New...
Mastering skills for crisis communications: Is your brand ready?
Crisis! To some it is a "dirty" word. Others recognize it as an inevitable contingent. In business and in life, crisis will happen. When they do, will you be ready? Good crisis communication skills are especially essential to public relations, regardless of industry....
Do consumers trust celebrity endorsements anymore? New research takes a look
Celebrities and product advertising have been matched together since the ancient days of marketing. Authenticity wasn’t a big concern back in the day—it was just the way things were done, and often with great results. Whether it was the endorsement or the sheer...
How to integrate customer communications management into your PR
In the realm of contemporary business practices, the significance of customer communication cannot be overstated. It serves as the linchpin that connects consumers with brands, fostering a dialogue that extends beyond mere transactions to build meaningful...
With digital trust in a tailspin, consumers turn to social commerce—but brands say they aren’t reliable, and sellers’ reputations will suffer
Shoppers gonna shop—even though concerns like digital security, breach risks, privacy vulnerability and identity theft make digital commerce a landmine-filled landscape, business is booming, and consumers find social media e-commerce sites to be the most reliable. But...
5 tips for integrating marketing with product design—and why it works
Any business person who wants to make a profit knows they need to create a product or service that people want to purchase repeatedly. Easier said than done, yes, but entirely possible—if you understand the principles of product design and how it fits into your...
AI is poised to transform DEI by making diversity strategies accessible for all businesses
Your Chief Neurodiversity Officer is waiting to be programmed. New research from people management platform BrightHR.com suggests AI models can be trained to enable neurodiversity initiatives in the workplace by providing the tools to offer personalized and scalable...
Maximizing productivity and redefining work-life balance in today’s workplace
We live in an era where the boundary between work and life often gets blurred. Because of this, redefining work-life balance is essential to maximize productivity. The modern workplace is no longer confined to the traditional 9-to-5 schedule or the walls of an...
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Sophie Thurber and Martín Diego Garcia Named Partners at The Campaign Workshop
Washington, D.C. - The Campaign Workshop, a leading advocacy and political consulting firm specializing in strategy, digital advertising, direct mail, and training, proudly announces the promotion of Sophie Thurber and Martín Diego Garcia to Partners. Sophie Thurber...
SugarCRM Appoints Industry Veteran Paul Farrell to the Role of Chief Product Officer
Farrell Brings More Than Three Decades of Experience in the Manufacturing and Distribution Sectors Running Product Development and Go-to-Market Efforts for Epicor, Netsuite and Oracle SAN FRANCISCO – March 19, 2024 – SugarCRM, provider of the award-winning AI-driven...
The Plank Center Names Its 2024 Milestones in Mentoring Honorees
TUSCALOOSA, Ala., March 18, 2024—The Plank Center for Leadership in Public Relations will honor six influential public relations professionals at its 14th annual Milestones in Mentoring Gala, on Nov. 7, 2024, at the Union League Club of Chicago. This year’s honorees...