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The state of AI in cybersecurity in 2024: How the tech is transforming the cybersecurity landscape, and the challenges and opportunities
Data security and privacy are among the biggest challenges brands and businesses are facing today, particularly in light of the swarm of breaches companies have experienced in the generative AI age, which is making earning precious consumer trust extra tough. AI has...
5 ways to use customer feedback analysis for a more targeted PR strategy
While there’s no magic formula to win new clients, there is one easy way to know what your audience is thinking: customer feedback. There’s a reason brands are increasing their investment in customer feedback. Asking for and analyzing it provides valuable insights for...
9 crеativе ways to boost productivity by motivating and inspiring your tеam
A company's employees arе onе of thе most valuablе assеts to own. Thus, likе any othеr assеt, it is essential to care for thеm wеll and motivate thеm. Motivating your employees will еnsurе that thеy arе happy to work and enable their productivity. One essential thing...
State of business communication: How companies can tangibly harness AI to enhance communication, efficiency, and performance
As the channels and opportunities expand, it seems business communication regresses. But new research from writing assistance tool Grammarly has pinpointed the tool out there that could help—and what else could it be but generative AI, the modern-day business...
Why the E-E-A-T approach is essential for your brand’s PR success
Establishing and maintaining your brand's reputation hinges on more than just offering quality products or services. E-E-A-T (which stands for Expertise, Experience, Authoritativeness, and Trustworthiness), plays a pivotal role in how effectively your brand engages...
New Nielsen research shows growing demand for more diverse media content to engage Black America
The longstanding problem with lack of diversity in media shows no sign of self-correcting, but the demand is certainly growing, especially among Black consumers—a group that spends over 81 hours per week with media, a whopping 31.8 percent more than the general...
8 comms tips for building a community around your blockchain project
Blockchain technology is kickstarting the next technological revolution, and innovators everywhere are looking for a way to cash in. Whether you're building a new web 3 project, a new cryptocurrency, or a specific tool to monitor Solana’s price increase, it’s vital to...
A new era of intelligent CX is catalyzing massive industry transformation: 7 in 10 leaders are completely reimagining their customer journey
With generative AI at the wheel, the customer journey is heading into previously untraversed territory, and the rift between businesses with great CX and those without is about to become a seismic abyss—and those that miss the mark on implementing, or worse, don't...
7 steps to creating an M&A communications plan for building trust with employees and customers
So, here's the thing. Mergers and acquisitions often fail. We're not saying this to scare you. It's just a stark reality in the business world, and understanding why they often fall short is crucial. Now, that’s not to say that mergers and acquisitions can’t be...
PR tactics to keep sports marketing clients from becoming part of political controversies
In addition to being a football game, the 2024 Super Bowl became a political hot potato when MAGA supporters attacked pop star Taylor Swift for being a Democratic operative. This is not the first time that a sport has become embroiled in matters political. In fact,...
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Magrino Named to Observer’s PR Power List 2024 for the 10th Year in a Row
New York, NY (March 18, 2024) – Susan Magrino and Allyn Magrino of The Magrino Agency, a leading full-channel communications agency based in New York City, have been recognized as honorees on this year’s Observer’s PR Power List 2024, ranking the top visionaries and...
The PHA Group renews with Fnality
18th March 2024 - Fnality International has renewed with The PHA Group, to lead the development and execution of its international PR and communication strategy. Having first partnered with The PHA Group in November 2021, the announcement comes at a pivotal time for...
German performance cookware brand Fissler names Sēd Communications as its U.S. Creative Agency of Record
Currently Fissler is preparing to kick off its expansion into the US market in 2024 with the launch of its new line of high-performance cookware debuting at The Inspired Home Show in Chicago later this month. Fissler will highlight their new partnership with Sēd at...