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Consumer data shortfalls now the biggest obstacles to AI performance: Most spend more on personalized CX, but few brands are capable
As dynamic as AI’s impact on business has been, the wunderkind tech can only perform as well as the available data will allow—and this is the pain point companies are facing at this stage of the AI game. New research from customer engagement platform Twilio reveals...
Measuring PR ROI: Best practices, key metrics and top tools for demonstrating value
Measuring PR success for your business is one of the fundamental steps you want to ensure as a PR professional or marketing manager. Tracking PR metrics lets you learn whether and how your PR efforts align with the business goals. So, what exactly do you measure here?...
2024’s leading brand innovators: Research finds CPG brands are far outpacing tech brands in innovation
In the digital age, when we think of innovation, we tend to think of technology as this is the arena in which the most meaningful innovations seem to happen—and by that association, it seems logical to think of tech itself as the most innovative industry. But new...
Today’s leaders in focus: Tips for developing effective people management skills
For business leaders today, developing effective people management skills is essential to help keep your business ahead of its competition. A good manager looks after the interests of the company as well as its personnel, wearing many hats to care for many things....
The untapped potential of first-party behavioral data: 3 in 4 marketers say collecting it is critical, but less than half are currently doing so
Brands and businesses are endlessly trying to figure out how to gain visibility into customer engagement and grow customer lifetime value, and marketers know that being able to collect meaningful behavioral data and derive insights from it is critical to optimizing...
5 strategies PR pros must know to promote sustainability in the food industry
In today's world, where sustainability is no longer a buzzword but a necessity, PR professionals in the food industry face the unique challenge of melding public relations with environmental responsibility. Mastering the art of communicating green initiatives is...
ICYMI: Bulldog’s Top 10 most popular posts in March
As the March winds kicked in, the Bulldog train kept on a’rollin’, notching another record month for content traffic. A variety of insightful posts led the charge last month, highlighted by topics like leveraging geocoding strategy to fine-tune your PR targeting,...
Sports PR crises are largely ignored by fans—which provides an important lesson for practitioners
Crisis experts salivate whenever a PR crisis occurs. These self-proclaimed know-it-alls, like most PR people, say that they have all the answers. Currently, crisis specialists in sports PR are providing unasked-for advice regarding how Major League Baseball, the Los...
The inside scoop: Bulldog PR Awards judges’ insights show you how to craft entries that win
We've gathered valuable advice from a few of the 2024 Bulldog PR Awards journalist judges to help you craft winning entries by asking them 5 essential questions. Renowned global columnist Christopher Elliott, Pulitzer Prize-winning Oregonian journalist Tom Hallman,...
Do businesses prioritize profits over privacy rights? Despite increasing privacy legislation, more than 9 in 10 consumers think so
As advances in transaction technology increase, so too do the growing pains that create new challenges for IT and communications at every turn. Privacy issues have become so rampant that 137 out of 194 countries put legislation in place to secure the protection of...
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THIS MONTH'S WEBINAR
Florida Public Relations Association Ignites a New Era with PR & Comms Summit
Reserve your seat at the table with industry titans from Microsoft to Disney. Tampa, FL – The Florida Public Relations Association (FPRA) is excited to announce the rebranding of its Annual Conference to the PR & Comms Summit for its 85th anniversary. This...
The Pollack Group Partners With Hall des Lumières To Elevate NYC’s Premier Immersive Art Scene And Event Space
The Pollack Group (TPG) announced that it has been named the agency of record for Hall des Lumières (HdL), Manhattan’s largest permanent center for custom-curated immersive experiences. The agency will focus on magnifying HdL’s catalog of event offerings and...
360PR+ Selected to Manage Public Relations Services for Norwex
NEW YORK, April 17, 2024 -- 360PR+ has been selected as public relations agency of record for Norwex®, a leader in reducing harmful chemicals in everyday living with a full line of eco-friendly home cleaning and personal care products. Founded in Norway in 1994,...