6 ways consumer PR trends are changing in the digital era

6 ways consumer PR trends are changing in the digital era

In a time marked by rapid tech innovation and evolving consumer expectations, public relations has experienced a dramatic shift. It’s much more than safeguarding a brand’s reputation—today’s consumer PR is tightly connected with social media, data insights, and a...

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Crisis Comms & Media Monitoring

8 ways media monitoring enhances your PR strategy

8 ways media monitoring enhances your PR strategy

In a hyperconnected world, much of the face of public relations has changed. It is a matter of knowing an audience, gauging public opinion, and quickly reacting to any happenings. At this point, the monitoring of media results is indispensable to any public relations...

PR Tech & AI

6 emerging PR technologies and their impact on industry practices

6 emerging PR technologies and their impact on industry practices

Gone are the days when public relations meant writing a press release, sending it to your media list, and waiting for coverage to roll in. Technically, those days aren’t gone yet, but they don’t have the same impact as they used to. In 2025, PR is faster, smarter, and...

Content & Media Relations