PR News
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The pros and cons of using AI tools for PR and media relations
Artificial intelligence is officially the buzzword of the year. Take any industry as an example. Marketing? They’re using artificial intelligence to personalize marketing campaigns. HR? They’re using AI-powered tools to write job descriptions. Sales? They’re using...
Kindness feels good—and also drives business success: Here’s how
Just like mother always said, a little kindness goes a long way—for people, and also for businesses. Newly updated research from management consultancy Baringa finds that companies considered kind are more likely to experience stronger growth—throughout the 2020s,...
5 steps for writing an effective PR brief—and agency insights for evaluating them
If you’re a larger business, then there’s a good chance you have a dedicated PR team or even use an external specialist PR firm. Even a smaller organization will have someone responsible for PR work, maybe a member of their marketing team. It can be an essential part...
A look inside the stressful, messy and satisfying career of the social media marketer: What it’s really like to work in this fast-paced field
They're busy. They’re stressed. And many are doing it all on their own. Yet despite all that, more than three-quarters (77 percent) of them are happy in their jobs. Welcome to the messy reality of working in social media marketing. Still a relatively young gun in the...
The future of public relations: AI and automation in the industry
Public relations, an industry historically characterized by human ingenuity and personal touch, is undergoing a transformative revolution. The powerful synergy of AI and automation in PR lies at the heart of this transformation. As technology progressively embeds...
2023 brand loyalty leaders: Which ones are best navigating the changing face of consumer expectations?
Besides the redefined workplace, the most challenging thing brands and businesses are still facing today from the lingering impact of the pandemic has got to be the complexity of the challenging new brand/consumer relationship. Expectations are sky high, and not just...
7 warning signs of greenwashing: How to identify authentic environmental commitment
Greenwashing is a word we first heard years ago, and it's an interesting term; greenwashing refers to businesses that claim to be eco-conscious, yet, in reality, aren’t worthy of the term. Businesses may say they're ‘green’ or ‘sustainable,’ but their actions may say...
4 tips for busy PR pros for optimizing productivity and tracking time management
As a PR pro, you are a navigator of chaos steering through a whirlwind of clients, campaigns, and continuous communication. It's a world where time is a precious commodity, and the demands can often feel overwhelming. Your daily to-do list is a dynamic one, with...
Communication breakdown? Consumers want more sustainable product packaging, but they say they have a hard time identifying it
Packaging companies have a tough sustainability challenge—this industry sector has relied on materials like plastic since its onset, but in an age where landfills are overflowing and oceans are littered with plastic waste, they are under growing scrutiny from...
5 steps for building an effective brand experience strategy
Consider this ordinary situation. You’re planning a weekend away camping, and could do with some new outdoor gear. Almost without thinking, you switch on your laptop and go straight to your trusty outdoor apparel website. You’ve bought from there many times before....
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Kantata Survey Finds 74% of Agencies Shifting Business Strategies To Address Economic Uncertainties
New Survey Explores Key Challenges and Priorities for Agency Operations IRVINE, Calif., and LONDON - SEPTEMBER 21, 2023 – A new survey from Kantata, the leading global supplier of purpose-build technology for professional services, found that 74% of agencies are...
The Fitness Group works out with The PHA Group
The Fitness Group, the UK’s leading fitness education training provider, has appointed top independent PR and Digital agency, The PHA Group, on a retained basis. Offering courses globally through its online platform, The Fitness Group provides in-person courses all...
Mattia Cielo Selects 360PR+ to Manage U.S. Public Relations
NEW YORK, Sept. 20, 2023 -- 360PR+ has been selected to handle public relations for fine jewelry brand Mattia Cielo, raising awareness of Mattia Cielo's core collection, RUGIADA, and new releases with activations at specialty fine jewelry retailers nationwide. Mattia...