PR News
by 
Transformation trauma: Most companies lack culture and organizational structure to unlock digital growth
As brands and businesses worldwide race to achieve their digital transformation goals, new research from the Infosys Knowledge Institute uncovers key obstacles companies are facing: Only 7 percent have the correct combination of culture and operating structure to...
6 tips for creating shareworthy content in 2023—and examples of how it works
There’s no denying that content marketing is indispensable for generating new leads, boosting brand awareness, and keeping your audience engaged. But the problem is that you can’t simply produce average content and expect it to work. With 600 million blogs worldwide,...
Branding tips to boost social media PR campaigns for medical firms
The healthcare industry is becoming increasingly digitized. Telehealth means that folks are able to see doctors from all over the country and improved digital literacy can help patients find the right provider for them. Increased digitization means that social media...
5 tips for advancing your career in PR
Working in public relations is all about understanding the value of reputation. It's an industry that requires you to be constantly switched on to shifting perceptions while maintaining a firm understanding of your client's intentions and their audience's potential...
The impact of social media on digital marketing strategies: A guide for PR pros
The impact of social media on digital marketing strategies has been a game-changer, altering the way firms interact with their target audience. With over 3.6 billion active users across the globe, social media has become a go-to platform for people to share, explore,...
Influencer compensation in 2023: New research explores rate fluctuations, impact of inflation
How is today’s shaky economy impacting the going rates for brands working with influencers? New research from warm contact influencer network Intellifluence takes a deep dive into the industry, breaking down rates based on social network, number of followers, and...
6 steps for using social media to increase website traffic and conversions
In today's digital world, social media has become an indispensable tool for businesses looking to increase their online presence and drive traffic to their websites. With over 4 billion active social media users worldwide, social media platforms offer businesses an...
Customer rage: Service issues making them yell more—and seek revenge for their hassles
In step with the speed of digital interactions, consumers have developed an equally short fuse when it comes to customer service. A recently released academic survey shows that Americans are exhibiting more customer rage than ever—they’re experiencing more product and...
3 reasons your business struggles with press coverage
Good publicity can catapult your company’s online sales, grow its brand recognition, and help develop a large and loyal audience. If your press releases fail to gain press, journalists never cover your industry events, or your articles fail to generate attention, you...
New customer engagement research finds marketers are prioritizing investments in retention
At a time when cost-conscious consumers are faced with more choices than ever in a volatile environment and customer acquisition costs have soared to unsustainable highs, new research from customer engagement platform Braze examines engagement trends over the past...
Want PR NEWS daily?
Daily updates delivered to your inbox!
THIS MONTH'S WEBINAR
MARC Global Communications Named Agency of Record for HBCU New York Classic
MARC Global Communications (MARC), a leading multicultural PR and marketing agency, has been named Agency of Record for the Toyota HBCU New York Classic presented by Walmart. Known as the world’s biggest HBCU Homecoming, the HBCU New York Classic is set to host its...
Billion Dollar Boy appoints Meta’s former Head of Creator Innovation & Solutions, Becky Owen, as Chief Marketing Officer
Leading global creator marketing agency, Billion Dollar Boy (BDB), announces the appointment of Becky Owen as Chief Marketing Officer. Becky joins from Meta, where she was Head of Creator Innovation and Solutions, leading the Creators for Business strategy for the...
Web3 Innovator, Impossible Cloud, Selects Bob Gold & Associates as its PR Agency of Record
Impossible Cloud, the revolutionary cloud platform that offers decentralized, multi-service cloud solutions, has selected Bob Gold & Associates, a nationally recognized boutique public relations and marketing agency, as its public relations agency of record. The...