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Tech PR for the underdogs: 5 ways smaller brands can compete with industry giants
In the world of tech, the competition is fierce. From artificial intelligence to blockchain and cybersecurity, new companies are emerging daily, each vying for attention in crowded and complex markets. Large corporations like Google, Apple, Microsoft, and Amazon have...
8 marketing strategies to build a strong brand presence
Effective brand marketing is crucial for standing out and connecting with customers. It’s not just about promoting products, it's about building a strong identity that connects with your audience. Businesses can create lasting customer relationships by developing a...
6 key benefits of app development for scaling business growth
Technology has never missed a single chance to amaze us. The timeline of technology and its inventions have been around for decades, and we are still waiting for more of them. The main purpose of technology is to provide ease and comfort in our tasks and problems....
The evolving role of influencer marketing agencies in the age of AI and automation
Artificial Intelligence and automation are transforming every industry, and influencer marketing is no exception. Influencer marketing agencies, traditionally known for their hands-on approach to selecting influencers, managing campaigns, and tracking results, are now...
5 trends to watch in content marketing and SEO for e-commerce websites
SEO is dead in 2024. Have you read it somewhere before? You must have! Many people believe this. Because SEO has become more difficult than ever. It is no longer just pleasing the search engines and getting higher positions. The rules have changed, the trends have...
Developing an Etsy-like marketplace: 7 key challenges and how to overcome them
The vast success of sites like Etsy further encouraged many entrepreneurs to seek opportunities in building an e-commerce marketplace like Etsy. Always on the rise, there are avenues for those that would want to approach demand for craftsman, vintage, and unique...
The future of media relations: Engaging with decentralized media and new audiences
Public relations has always had a challenge managing the dizzying pace of the news cycle. However, viral social media news's explosive nature and subsequent reactions added a whole new element for PR professionals to navigate. Now that we’ve mastered traditional...
Building trust through transparency: The success of the 2020 Microsoft cybersecurity PR campaign
As cyber threats grow more sophisticated, it becomes increasingly important for brands in the technology space to demonstrate their commitment to cybersecurity. However, protecting consumer data is not enough. In today's world, brands must also build consumer trust by...
The role of social media in shaping modern public relations strategies
The role of social media in public relations has changed the way PR professionals interact with audiences, manage reputations, and form connections in the digital age. Those days are long gone when the only ways to communicate were through media events and press...
Dear journalists: We’re sorry for all the bad pitches—and 6 ways PR promises to improve
Let’s face it: you’ve seen some terrible pitches. PR pros have hit “send” on press releases about products you’d never cover, addressed emails to “Dear [Insert Random Name Here],” and pitched stories so irrelevant, you wondered if they’d mixed up their media lists...
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Employers Say They’re Effectively Communicating Company Goals; Nearly 80% of Employees Don’t Know What They’re Working Towards
According to Slingshot’s 2024 Digital Work Trends Report, More Than Half of Employees Say That Increased Transparency Around Company Goals Would Make Them More Productive CRANBURY, NJ (January 16, 2025) – Slingshot, the work management platform from software company...
Gisselle Garcia Joins Curley & Pynn as Senior Public Relations Strategist
Curley & Pynn Public Relations Management – The Strategic Firm® – welcomed Gisselle Garcia as senior public relations strategist. Garcia joins the team with extensive experience working with large corporate and consumer brands focusing on account management, media...
French/West/Vaughan Adds Hulu Alum to Social Media and Influencer Team
Agency welcomes Caroline Newberry to associate roster RALEIGH, N.C. (Jan. 15, 2025) — French/West/Vaughan (FWV), one of the nation’s largest independently held PR, advertising and digital media agencies, has welcomed Caroline Newberry to the agency as Associate Vice...