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8 ways to promote your gym or fitness business in the media
The fitness industry has grown tremendously in recent years, making personal training a very rewarding career path indeed. However, for those just starting out, not seeing any paychecks while the bills keep coming can dampen even the happiest trainer's spirit. Many...
2024 State of Digital Trust: The gap is widening between companies earning trust and those who struggle—and so is the success rate
While digital trust overwhelmingly remains a critical focus for all enterprises, new research from digital security firm DigiCert shines a light on the growing divide between the “leaders”—those who are getting it right, and the “laggards”—those who are struggling....
7 ways to leverage geocoding for targeted public relations: A strategic approach
In 2022, the marketing segment dominated the global industry in location intelligence applications, accounting for over 20 percent of the overall revenue. This figure underscores the cutting-edge benefits of location intelligence in upscaling sales and marketing...
Mastering the cognitive revolution: How AI and brand strategy combine for business growth
Concerns among Americans about AI continue to grow. More than half of Americans (52 percent) say they feel more concerned than excited about the increased use of artificial intelligence. The number concerned about AI in daily life has increased by 14 percentage points...
7 top-notch ways to show appreciation for your remote employees
Hey there, captains of the digital workspace! If you're steering a team across this wild internet ocean, it's crucial to drop anchor occasionally and show some much-needed appreciation. A little love goes a long way, especially when your crew is remote. But how do...
C-suite perspectives: As leaders embark on preparing their workforces for using AI, ethical guidelines and policies guide their decisions
The AI trend of 2023 was reckless productivity—businesses were so eager to boost output that many rushed to deployment with little knowledge of how they would put the tech to work for them. Despite cries for responsible use, many were willing to take some big risks in...
8 steps for building a digital transformation roadmap for your PR firm
Much like our daily lives, the business world has been undergoing a digital transformation. With its heavy reliance on communication, few areas of business activity rely more on digital innovation than PR. Today, we’re inundated with new tools aimed at improving...
Optimizing success: 5 tips to creating an effective performance management system
Performance is the most important individual metric for any employee, and its significance scales with the rest of the enterprise. Generally speaking, you want to reward the top performers and use them as an example, figure out which of your employees could use a bit...
8 ways artificial intelligence can boost your email marketing
AI-powered email can be described as a process of promoting goods and services with the help of personalized email campaigns, which includes methods like data collection, data analysis and additional observations of the audience or economic trends that may impact the...
The New Era of Leadership: New research reveals the biggest challenges for C-suite executives—and skills needed to lead in 2024
Leadership has been a challenge in the post-pandemic era—oft-reported components of today’s workplace dynamic have resulted in a perplexing manager/employee conundrum, generated by the heightened expectations of a brash new generation entering business life, plus the...
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Knight Foundation Endowment to Help Expand Sunshine Week Under University of Florida Leadership
GAINESVILLE, FL. (March 25, 2024) — The University of Florida College of Journalism and Communications (UFCJC) and the John S. and James L. Knight Foundation today announced the establishment of the Knight Sunshine Fund at the University of Florida, an endowment of...
MindBerry Hands Paid Social Brief to The PHA Group
Award-winning employee wellbeing company, MindBerry, has appointed PR, Social and Digital agency The PHA Group, to launch a LinkedIn Paid Social strategy. MindBerry helps employees grow into happy, more resilient and productive individuals with the help of their...
Erin Patton Named First-Ever Associate Managing Director of Golin Health
Patton to partner with U.S. Managing Director Jaimee Reggio to oversee health leadership operations, client service and growth across the U.S. SAN FRANCISCO (March 21, 2024) – Interpublic Group (NYSE: IPG) agency Golin announced today the appointment of Erin Patton as...