PR News
by 
How to get your business on YouTube (and why you should)
Since its creation in 2005, YouTube has done nothing but grow exponentially. With currently over 2 billion monthly active users, the site has become the ultimate spot for both live-action and animated videos. And yet, there are still brands missing out on the many...
Driving sales with live chat—here’s how it’s done
Brick and mortar businesses understand how important it is to have every visitor become a repeat customer. They can easily achieve this through personal touches that can make anyone in the store feel like a special guest. The same thing can be achieved with businesses...
Retail 5.0: Brands must now master marketplace strategies, not mass personalization
Welcome to Retail 5.0—the latest generation of retail, and the next era of the sector's evolution, characterized by marketplaces mastering personalization at scale, big data being effectively leveraged, and category domination by fast-paced, agile brand manufacturers,...
Stop mourning over 2020 and focus on the opportunities for the new year
We have all heard too many times from people that they can’t wait for 2020 to be over! But it’s not over yet: 2020 will be leaving a lasting impact on the public relations industry as we know it for a long time to come. Though many parts of our industry suffered, the...
Clarity PR leaders offer their PR predictions for 2021
From the hope that PR’s increasing importance to businesses in 2020 will continue in 2021, to the need for brands to show up and have a purpose at the heart of their DNA to keep consumers on their side, to the shift to more wellbeing and mental health support in PR...
6 effective PR strategies for multi-level marketing companies
For multi-level marketing companies, managing public relations can be a major key to success. It is important that both customers and distributors feel confident and secure with the direction the company is headed, as well as with the product itself. Just like with...
Vaccination PR: How communicators can help to end the COVID-19 pandemic
As the COVID-19 vaccine begins to roll out in the U.S., communicators can play a critical role in increasing vaccine confidence and uptake. In a survey conducted in November, the Pew Research Center found that 60 percent of Americans said they would “probably” or...
4 ways to amplify your PR campaign with influencer marketing
Traditionally, the differences between PR and marketing were always clear. While PR leaned more towards brand-building and driving awareness, the latter was more focused on advertising and generating revenue. But since the rise of social media, the lines between them...
4 ways to bring your team together for a united PR front
Good PR doesn’t happen by accident—it’s an outflow of a cohesive and united team. Thus if you want your PR and marketing to be consistent and on-brand, it all starts with intentionally unifying your team around the right ideas. Do you know where to begin? There are a...
6 ways large companies can keep a focus on customer engagement
Many cogs are turning within a large company, but special attention should always be given to customer engagement. While you may have excellent marketing and a large number of regular customers, there are always shiny new items on the market that could pique their...
Want PR NEWS daily?
Daily updates delivered to your inbox!
THIS MONTH’S WEBINAR
Decker/Royal adds Wyndham Destinations and Love Home Swap to travel roster
Travel and hospitality marketing and communications firm The Decker/Royal Agency (D/R), announces the addition of two new clients: Wyndham Destinations, the world’s largest vacation ownership and exchange company, and the more recent travel disruptor, home exchange...
J Public Relations announces it is now representing Nobu Ryokan Malibu
J Public Relations is now representing Nobu Ryokan Malibu, the adult-orientated hideaway located on Carbon Beach, and next to the famed Nobu Malibu Restaurant and Soho House Malibu. Nobu Ryokan Malibu is a triumph of architectural carpentry and subdued hospitality,...
Golin promotes Ellen Ryan Mardiks Agency’s Global Chairman, Fred Cook to take on Chair Emeritus role
Interpublic Group agency Golin announced the promotion of Ellen Ryan Mardiks to global chairman. Fred Cook, who assumed the role of chairman in 2017, becomes chair emeritus. Both roles were effective on January 1, 2021. As chairman, Mardiks will work with CEO Matt...