PR News
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3 ways to navigate the content marketing landscape in the wake of COVID-19
The COVID-19 pandemic has placed both content marketers and PR professionals in an awkward position. Creating marketing or PR content that ignores the coronavirus is virtually impossible; the impact it’s had on humanity is simply too significant. At this point, it’s...
4 fundamental ways to improve PR in your company
The strategies that a company uses to relate to the public are vital to its success. They also say a lot about the company itself. With so many people in the information age feeling disconnected, understanding the importance of public relations is more important than...
Comms metrics: Product analytics is the number one measurement of digital success
The new digital-first era has brought about a shift in how business leaders are measuring the impact of digital experiences, with legacy measurement sources including web analytics, marketing attribution analytics, business intelligence tools and surveys taking a back...
Mastering marketing efficiency: How’s your hashtag acumen?
Social media platforms seem to be changing at a rapid pace, and companies have to keep up if they want to stay relevant with consumers, and their industries at large. One of the ways that brands can get their content in front of the eyes of the consumers is through...
AI adoption accelerated during COVID—but is it moving too fast?
COVID has accelerated the pace of artificial intelligence adoption, but many say it's moving too fast, according to new research from organization of independent professional services firms KPMG. Despite concerns about the speed of adoption, business leaders are...
How brand spokespeople can better connect with audiences
Some brand spokespeople sometimes make a very simple mistake when talking to the media, which is that they forget to connect with the target audience of the company. Before showing up for an interview, the spokesperson should know the target audience as these are the...
5 Reasons Why Media Monitoring is an Essential Part of Any Crisis Comms Plan
Just as there’s no such thing as a perfect person, there’s no such thing as a perfect brand. As the experts at our recent Crisis Comms Mastery virtual summit warned, no one is crisis immune. While that’s enough to keep any PR pro, comms professional, CEO, board...
5 subject line styles that will increase your email open rate
You finally chose the right email marketing tool, crafted your sequences, and got ready for cash to come rolling in. But then… nothing. No one’s reading your emails, no one’s opening their wallet, and no one cares. Fortunately, there’s a simple solution to your...
Wise up: How to build and run a well-oiled marketing team
My marketing advice today is for CEOs and business owners. I'd like to expose two common problems that are dumbing down your marketing, and costing you leads and sales. The first problem is that it’s highly likely your marketing team doesn’t know the language of...
Press Moves – Week of March 29
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media APTN: Lisa Ducharme (@APTNNews) has been appointed Director, Online Content. Daily Beast: Tarpley Hitt...
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Sophie Scott joins Finsbury Glover Hering as Partner to lead growth of the firm’s global technology business
Finsbury Glover Hering, the global strategic communications advisory firm, announced Sophie Scott will join the firm as a partner where she will focus on growing the firm’s global technology practice. Sophie brings over 20 years’ experience in technology PR and...
APCO Worldwide partners with George Floyd Memorial Foundation to ensure longevity of its impact and legacy
The George Floyd Memorial Foundation has partnered with APCO Worldwide, through which APCO will provide critical services to the Foundation that will help it achieve its goal of creating programs that accelerate solutions to equity and justice. The Foundation will...
Kimball Hughes Public Relations welcomes James McKinsey as PR Manager
Kimball Hughes Public Relations, a national public relations agency specializing in reputation and crisis communications management for the B2B market, announced it welcomes James T. McKinsey as its newest public relations manager. He brings three years of public...