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Visual search has arrived—and it’s poised to disrupt retail, social and beyond in 2020
Visual search is changing how consumers shop, share and navigate the world around them—and new research from insights and strategy firm National Research Group (NRG) uncovers excitement for visual search as a discovery tool, with strong future potential for...
Why marketers need to become change agents in the decade ahead
Earlier this month, Campaign magazine hosted an industry briefing exploring the big themes and issues facing brands, businesses and their agencies for the year—and indeed the decade—ahead. I had a chance to attend the event and learn from people who will be at the...
Super Bowl Week reigns supreme on the annual marketing calendar
Here at French/ West/ Vaughan, each new year comes with the added strategic focus and multi-layered tactical planning required to prepare us for the Super Bowl. For a growing number of our clients, the world’s premier single-day sporting event is really a season unto...
2020 Edelman Trust Barometer—sense of inequality is undermining trust in institutions
As we enter the 21st Century’s third decade, the notion of trust—an enduring cornerstone of every kind of relationship—is tragically becoming an ever-elusive goal for organizations and institutions of all types across an increasingly skeptical business landscape....
50 ways to have a crisis—and how to take them on
If you were to think of a crisis as a meteorological event, it might start small, like a few raindrops that eventually transform into a steady, drenching downpour. At other times, it arrives full bore—a tempest capable of leveling everything in its path. All of which...
Digital identity crisis—brands grapple with personalization, security challenges
New Deloitte research reveals that growing consumer expectations, a breakdown of traditional "walls" and emerging technologies have given rise to a digital identity crisis. More than ever before, identity management is at the center of cybersecurity, regulatory...
4 reasons why being a good employer is great for PR
Public relations all too often focuses on the customer and not the employee. Naturally, after all, the people you want to attract most to your business through good PR is the public. But just as good PR can be useful for acquiring new business deals or opening doors,...
Industry 4.0: Execs are embracing a responsibility beyond profit—4 key areas of focus
Corporate social responsibility was a central issue at the World Economic Forum (WEF) in Davos earlier this month. Business leaders around the world are increasingly embracing a new form of capitalism, moving from one focused primarily on shareholder value to one...
Journalists on the move – Week of January 27
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Boston Globe: Brian Bergstein (@BrianBergstein) has joined as Deputy Opinion Editor. New York Times: Jason Karaian...
How many followers do you need to be an influencer?
One of the most popular questions for up and coming online influencers is, “how many followers do I need to be an influencer?” They’re looking for some metric to work toward in order to determine when they might become successful pushing brands or creating trends...
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Cercone Brown Announces 2020 Media House Program Calendar & Sponsorship Opportunities
For 18 years, the nation's top media and influencers have gathered at CerconeBrownCompany's (CBC) House Programs to discover some of the best brands and products on the market. CBC, the leader in experiential public relations, brand activations, and digital marketing,...
Raffetto Herman Strategic Communications Acquires MIX PR
Raffetto Herman Strategic Communications (RH Strategic) announced that it has acquired MIX PR, in a move that will deepen the agency’s expertise in cybersecurity, enterprise and emerging technology. The acquisition will also grow the firm to 30 professionals with...
G&S Business Communications Names Dana Ferrell MD of the Raleigh Office; Kerry Henderson to Retire After 25 Years
G&S, a business communications agency that helps innovative companies change the world, announced the appointment of Dana Ferrell to Managing Director (MD) of the Raleigh office. Former Raleigh MD and agency principal Kerry Henderson will retire after a...