PR News
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Why you should consider hiring a boutique PR agency—and 6 questions to ask before you hire them
It is no secret that hiring the right marketing and public relations firm can have a positive impact on your business. While you might be tempted to only consider hiring one of the large, well-known PR agencies, it is worth interviewing at least one smaller boutique...
5 tips for staying on top of your online reputation and protecting your brand
Managing your online reputation? Start by monitoring your digital footprint across social media and review sites, using tools like Google Alerts to stay updated. Engage with feedback quickly, setting up alerts for new reviews and crafting thoughtful responses to...
7 ways operational efficiency affects your artistic venue’s public image
In the intricate dance of running an artistic venue, every step, pivot, and turn matters—not just on stage but behind the scenes, as well. Operational efficiency isn't just about cutting costs or saving time; it's a performance in its own right that can elevate your...
AI-powered cyberattacks are more sophisticated than ever—and leaders are unprepared for the new wave of threat vectors
Cyberattacks have posed a red-alarm level of crisis threat for some time now, but the rise of AI has not only expanded business possibilities, it has given e-predators a similarly unlimited capacity to instigate attacks—and companies have never been more vulnerable,...
From monitoring to detection: The impact of secure AI on media relations
Secure artificial intelligence is revolutionizing media relations, transitioning from simply monitoring mentions to detecting nuances and protecting communication channels. As enterprises engage with the press, the integrity of their messaging is paramount. AI...
The role of effective PR in transforming healthcare businesses
Dive into the realm where strategic communication shapes the future of healthcare enterprises. Discover the transformative power of PR in enhancing brand image, fostering trust among stakeholders, and driving business growth. Ready to explore how PR strategies can...
Ethics and compliance: In an age of AI, remote work, and new regulations, ethics programs turn focus to risk mitigation and analysis
In the rapidly changing workplace environment, companies are choosing to prioritize managing and avoiding risk in their ethics and compliance (E&C) decisions, reveals a news study from E&C solutions firm LRN Corporation. The research found that risk mitigation...
The science of marketing: Exploring the psychology of consumer behavior
Consumer behavior refers to the study of individuals' actions and decision-making processes when purchasing and using products or services. Understanding consumer behavior is pivotal in marketing as it unveils the complexities behind why consumers make specific...
State of healthcare data: Businesses report an average 124% ROI on all data investments
Data quality is an Achilles heel for virtually every industry, and a common problem is outdated data stacks, especially now since AI programs pull from this data, making insights from good data easier to incorporate, but creating chaos when data is of poor quality. In...
4 tips for writing PR content to build a positive and professional brand image
As the communication branch of your organization, public relations creates the press releases and other content that provides company details, establishes a connection with consumers, and earns your brand or business media coverage. In this post, we'll look at ways to...
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The PHA Group appoints Helen Salvin as Head of Sustainability to accelerate sector growth
[London, UK] The PHA Group, the leading PR, digital, and creative agency, has announced the appointment of Helen Salvin to its newly created position of Head of Sustainability. PHA has seen significant growth in its sustainability client portfolio and sustainability...
StreetCred PR Adds Industry Veteran to Senior Leadership Team
Financial services-focused agency expands West Coast presence, welcoming former Schwab communications executive Rob Farmer to its talented team LOS ANGELES – April 19th, 2024 – StreetCred Communications, LLC, (“StreetCred”), an agency solely focused on delivering the...
PAN Communications Expands Leadership Bench to Support Growing Industry Demands
Nik Barkley, Chris Nardone and Bristol Whitcher Rice join to scale PAN’s public relations and integrated marketing practices BOSTON, MA / April 18, 2024 / PAN Communications, a leading integrated marketing and PR firm for B2B technology and healthcare brands, today...