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Consumers expect Black Lives Matter actions, not talk—why aren’t brands communicating plans?
Brand statements supporting the Black Lives Matter movement are appreciated by Americans, but they ultimately believe actions speak louder than words—a new survey found that 73 percent say it is important that BLM-related statements they receive from brands,...
Secrets to pitching broadcast (according to a former broadcast journalist)
Broadcast isn’t just what you see on the small screen anymore. It’s also online, on social, and (to complicate matters further) can even be produced by online and print publications. Despite the combining of the analog and digital, broadcast remains a bit of a...
COVID-19 and the appetite to shop—new shifts in consumer behavior
New research from marketing tech and consumer engagement firm Valassis examines emerging consumer behaviors amid the COVID pandemic as states lift restrictions and businesses reopen—allowing brands to tailor marketing efforts in relevant, compelling ways, driven by...
3 tips for boosting your green PR campaign
With consumers becoming more and more cautious about how they spend their money and what types of companies they support, it’s important to get the message out there that your business is responsible and eco-friendly, so that consumers know that they can trust your...
The post-pandemic customer journey: ‘New normal’ behavior, purchasing trends, and 7 new consumer segments
The long-term effects of the COVID-19 crisis are uncertain but for now it is clear that consumer shopping habits have changed radically, and will continue to evolve in the near future—which has communications pros busily adjusting to a new, extraordinary reality....
Targeting the right publications to maximize your links
While some agencies might rely on large-scale mail merges and bulk outreach to secure backlinks, placing content with journalists has to be more than a numbers game if you want to be able to meet higher KPIs and faster turnaround. Brute force, after all, can only go...
Is WFH productivity becoming an issue? Most employees say yes.
Remote work is a big part of the “new normal,” at least for now, but productivity is becoming an issue for employees working from home, according to new research from business news and how-to website The Manifest, which finds that only 3 in 10 employees say they’re...
The COVID crisis pushed shoppers to switch retailers and brands—why many won’t go back
Nothing has been the same since March, and “the same” may never be the same ever again—and not surprisingly, brand loyalty has proven to be a COVID casualty. New research from retail solutions firm Advantage Sales finds pandemic-driven out-of-stocks, growing safety...
The digital future we’ve been predicting is here—and brands better take notice
Over the last few months we’ve undergone a pandemic-induced acceleration toward digital transformation that has propelled our society forward into a new reality, guided by emerging technologies and a near-total digital workforce. We’ve watched as a massive...
Three digital marketing strategies for attracting customers
The world is changing, and fast. Most businesses are now turning to digital marketing and digital PR as their primary form of outreach, and those that haven’t yet made the shift are sure to do so soon. At the same time, the market can seem crowded, and it can be...
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Kirsten O’Donnell joins CONRIC PR & Marketing as Marketing Director
Continuing to build its position as a Southwest Florida marketing leader, CONRIC PR & Marketing welcomes Kirsten O’Donnell to its award-winning team. O’Donnell will serve as the agency’s marketing director, says president and chief marketing officer Connie...
Hill+Knowlton launches Habits+: behavioral science to start, sustain and stop habits post-COVID
Hill+Knowlton Strategies (H+K), one of the world’s leading public relations firms, has launched Habits+ out of the agency’s London office, an evidence-based approach to starting, sustaining and stopping consumer and employee habits post-COVID, using behavioral...
Quest Diagnostics chooses French/West/Vaughan to support operations in the important Carolinas region
French/West/Vaughan (FWV), one of the nation’s 20 largest independently-held public relations and integrated marketing agencies, has been selected by Quest Diagnostics to support continued growth throughout North and South Carolina. Quest Diagnostics is the world’s...