How to balance sensitivity and visibility in addiction PR
Public relations professionals face a difficult task when addressing addiction. The public needs clear information, but patients and families deserve privacy. Poorly handled messaging can cause lasting harm. To protect both people and reputation, PR teams must balance...
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Crisis Comms & Media Monitoring
Crisis communications for Tesla in 2025: A case study of navigating public relations in the age of transparency
In 2025, Tesla, the world leader in electric vehicles (EVs), finds itself at the center of various crisis communications challenges. The company, founded by Elon Musk in 2003, has weathered several storms over the years—from production delays and self-driving...
Social listening 2.0: 5 ways AI is revolutionizing media monitoring
The vast expanse of social media platforms has transformed how brands interact with consumers. With billions of daily interactions, understanding and analyzing these conversations is crucial. Enter Social listening 2.0, where artificial intelligence (AI) has...
The role of PR in managing public response to rideshare or business-related car injuries
When a car accident occurs in a public setting, the way it is handled can significantly impact an organization's reputation, public trust, and legal exposure. Whether it involves a corporate vehicle, a high-profile individual, or a transportation service, public...
PR Tech & AI
Adverse media-screening AI’s role in enhancing compliance
Companies must follow an increasing series of regulatory standards as the rules keep changing. A main challenge for companies is anticipating risks that come from negative media or adverse events. Businesses from all industries depend on adverse media-screening AI...
5 powerful tips for using AI in omnichannel marketing
Want loyal buyers? Don’t wait for them to come to you. Instead, meet them where they are with consistently delightful experiences. You need omnichannel marketing to create seamless customer journeys across all relevant platforms. However, managing a consistent...
The future of AI in digital marketing: Comms revolution or hot trend?
In the last decade, artificial intelligence (AI) has made significant strides, transforming a multitude of industries. One of the most notable sectors where AI is making waves is in digital marketing. From personalized recommendations to predictive analytics, AI tools...
Content & Media Relations
How local businesses shape the PR landscape of major cities: A global perspective
In the globalized world of public relations, local businesses often serve as the unsung architects of a city's image. While multinational corporations and government initiatives frequently dominate headlines, it's the local enterprises that infuse authenticity,...
The rise of micro-newsrooms: Why PR teams are creating their own media hubs—and how to build your own
There's no denying the rise of micro-newsrooms, where public relations and marketing communication teams are creating their own media hubs. They establish their outlets to promote their brands, engage with various stakeholders, and achieve business growth and success....
5 common mistakes brands make when launching digital PR campaigns
Digital PR campaigns are used to build a brand's reputation using online channels. It is a very effective strategy in 2025 because most of the world uses the Internet to find and interact with brands. E-commerce itself is booming, and online shopping is now the norm...