PR News
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How to create a PR marketing funnel
You know what sales and PR experts have in common? Relationships. Since their goals and methods vary, both sides may never agree, but there’ll be no headway if they lack strategic relationships. Think about it. A transaction can only happen when there’s a buyer-seller...
8 of the most effective marketing channels for businesses
With technology becoming more advanced over time, most businesses are slowly working on new ways of reaching their customers. Unfortunately, this can be an overwhelming experience for many as they figure out where to allocate their marketing resources. While you can...
With mega-influencers not yielding results, the ‘everyday influencer’ now reigns supreme
When making campaign decisions that include influencer marketing, it often boils down to a matter of scale—would your campaign benefit more from the larger overall visibility that a high-priced super-influencer can bring, or would you fare better with a smaller yet...
5 ways to adapt content marketing in the age of COVID-19
COVID-19 has changed much about how we live, and while an end to the pandemic is in sight, content marketers must be vigilant in adapting to people’s needs. Buyers’ shopping habits have changed in terms of what they buy and how they buy it. Restricted budgets have...
3 ways digital PR and SEO work together
Search Engine Optimization is an important aspect of a brand’s content marketing. For a brand’s SEO to be effective, comms pros need to have a keen understanding of their target audience and design a relevant content strategy. This is where SEO and content marketing...
2021 influencer compensation: New research reveals emergence of a new pricing paradigm
How can you be sure to get the most out of your influencer investment? It starts with understanding the current compensation rates and what they are based on—and according to new research from warm contact influencer network Intellifluence, a new pricing paradigm...
4 communication mistakes that could be costing you clients
In September 2016, Yahoo confirmed a 2014 data breach that affected 500 million of its customers. Then, three months later, the company announced another breach that exposed one billion accounts to hackers in 2013. Almost a year later, Yahoo, yet again, announced that...
New marketing talent report has three words for leadership: Value people more
When looking for a new job, over 75 percent of job seekers in creative and marketing fields put work-life balance first on their want lists, followed closely by remote work flexibility, according to a new report from staffing, consulting and managed solutions...
4 ways technology is changing the public relations industry
The public relations field is naturally respondent to changes in technology. In the last 20 years, PR strategy has evolved at a drastic pace—thanks largely to the ubiquity of social media and networked society. Here are four ways in which technology is changing PR....
Brand opportunities to delight: Just 14% of consumers expect to be wowed by a company
Are brands today all work and no play? Modern (largely unexcited) consumers seem to think so. In fact, just a small segment (14 percent) of customers expects to be wowed by brands these days, according to new research from consumer-focused business software firm...
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Flackable Rolls Out Credibility Marketing Training Program In Latest Service Expansion
Flackable, an award-winning public relations agency representing financial and professional services brands nationwide, has introduced a credibility marketing training program as part of its latest service expansion. This program, available exclusively to Flackable...
Curley & Pynn Public Relations Management Once Again Celebrated Among the Nation’s Most Innovative and Strategic Firms of the Year
Curley & Pynn Public Relations Management – The Strategic Firm® – was named among PRNEWS’ Agency Elite Top 100, a list of the nation’s most innovative and strategic firms, for the second consecutive year. Approaching its 38th year in business, the landmark...
Curley & Pynn Receives Multiple Honors at Statewide Industry Award Programs
Recognized with a total of five awards for meeting the highest standards of public relations excellence, Curley & Pynn Public Relations Management celebrated the success of its work for clients in health care, technology and economic development at two statewide...