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PR pros speak out on their biggest lockdown challenges
“Lack of motivation, clients pressing pause and a changing media landscape”—how coronavirus is hitting PR pros. We recently asked PR professionals to share how their careers were being affected by the coronavirus. Here are some of the responses we received. Thanks to...
4 ways to make an outstanding first impression with your business
Whether you are starting a new business, or you want to kick-start your current brand with a great promotional push, you want to make sure that you portray the correct image. This could be to new suppliers or your potential customers, so you’ll need to ensure nothing...
The way consumers want to speak with brands is changing—are you using the right tools?
With an ever-growing variety of methods now available, how we as humans communicate is changing—so it makes sense that the way we interact with brands is changing, too. In a pair of new reports, customer engagement SaaS firm Astuteaims to better understand how people...
5 ways to turn customers into brand ambassadors
It’s no secret to PR professionals that customers are a client’s greatest asset in articulating a brand’s worth. In today’s review culture, where people more often than not want to hear about new products and services from those who have tried them rather than the...
4 in 5 businesses have rejected a job candidate based on social media content
If you’re looking for a job, or think you might be on the job market soon, new research suggests you better watch what you’re saying on social media. The vast majority (90 percent) of employers look at potential employees' social media profiles, and 79 percent have...
How the power of perception helps energy companies market their brands
Opportunity outages Although power companies keep the lights on, they are often in the dark when it comes to the benefits of marketing their brand. That’s because the majority of the time a homeowner can’t control who provides their power—it just depends on the...
Burdened by strained relationships, B2B brands looking for answers during COVID crisis
Just as retail and customer-facing industries are suffering through the COVID-19 crisis, B2B organizations are struggling to adapt to changes in how they connect with customers. New research from digital experience firm Episerver finds that more than half (54 percent)...
3 essential insights for creative PR campaigns during the COVID crisis
The ongoing COVID-19 pandemic has completely turned how we do business upside down. Events are being canceled all over the globe, workers are forced to isolate themselves from colleagues who they would normally work with in-person, and working remotely from home has...
Marketing espionage and the art of competitive intelligence
According to German Chancellor Angela Merkel, “Spying among friends is never acceptable.” But might spying among competitors be an exception? Brands can often learn a lot through competitive intelligence, the science of collecting, assessing and acting on data...
What consumers expect from brands during COVID-19 pandemic
New research from delivery experience management firm Convey reveals key insights about changing shopping behaviors and expectations in light of the COVID-19 pandemic. The survey of more than 1,000 consumers found that the majority of shoppers don’t expect retailers...
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Freestar reaches new heights at No. 17 in April ComScore ranking; appoints digital media veteran, Anthony Losanno as VP of Advertising Sales, while expanding its talent to service growing partner roster
Freestar, a leading monetization partner for websites, announced that it ranked #17 in monthly unique visitors and #14 in total monthly pageviews on ComScore’s April list of multi-platform properties, making it one of the fastest-growing companies in ComScore. The...
G&S Business Communications announces “A New G&S,” introducing purpose, market focus and refreshed services
G&S, a global business communications agency with offices in New York, Chicago, Raleigh and Basel / Zurich, is unveiling a new brand identity. For the first time in its almost 50-year history, the agency is aligning under a bold purpose: to help innovative...
rbb Communications tapped by Greater Miami Convention & Visitors Bureau, delivers quick results
rbb Communications celebrated a two-fold win, becoming the agency of record for the Greater Miami Convention & Visitors Bureau (GMCVB) and immediately executing a powerful community-focused campaign on their behalf to support the many local restaurant businesses...
