What we learned from the Facebook ad boycott: Like it or not, boycotts are here to stay!
Social media boycotts are the new frontier for PR firms, and Facebook is the poster child. For Facebook, it all started with trust issues. For years, trust in Facebook has been inconsistent, rising and falling with the same volatility as its stock price. From...
The formal holiday-shopping season is meaningless this year—and perhaps forever
New research from global consulting firm AlixPartners argues that the “official” November-December definition is “meaningless” this year—and perhaps forever—due to COVID’s dramatic effects on shopping behaviors and long-bubbling retail trends now accelerated by the...
Tech brands are loyalty winners during COVID—what they’re doing right
Technology and social networking brands are the loyalty beneficiaries of the coronavirus pandemic, as seventeen percent of this year’s Brand Keys Top 100 Loyalty Leaders were represented in those two sectors. The findings were a key insight from the annual survey from...
3 effective PR strategies for niche businesses
All businesses have the desire to be discovered by their target audience, but this can be easier said than done if they haven’t thought carefully about the most successful PR marketing strategies. Niche businesses provide products and services for specific audiences,...
Journalists on the move – Week of September 28
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Daily Gazette: Cailin Brown (@dgazette) has joined the title as Managing Editor. Lakeland Ledger: Maya Lora...
Consumers value an A+ BBB rating on a company’s website more than a 5-star Google rating
In these increasingly disputable times, brand loyalty begins and ends with trust, as communicators know—but who do consumers trust to determine a brand’s own trustworthiness? Well, consumers do trust Google ratings, and a 5-star rating there is often considered a...
Why PR is no longer the underdog
I’ve never understood why PR has been considered marketing’s second cousin. I suppose the only rationale I can give is because PR is more of marathon than a sprint, taking longer to show ROI and more difficult to measure. But its value is so much greater than any...
5 fundamental goals for your digital PR
Digital PR is a useful tool that more and more businesses are making the most of, but what outcomes can you expect from a successful campaign? Here are some of the goals you should be looking to achieve when you reach the right people with the right message. Brand...
Why research is a crucial ingredient in building your media list
The media database is a tool for curation. It provides PR pros the means to find and connect with their ideal advocates. It may even offer some insight on a specific journalist via areas of interest or social media links. But a database is only as effective as the PR...
Why brands & businesses have more responsibility than ever before to take stands on social issues
As a more profound cultural consciousness pervades society, consumers have been demanding that brands and businesses hold themselves to a higher standard of purpose—and likewise, reputation-minded executives have too recognized the need for their companies and...
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Dorothy Perkins, Burton Menswear, Miss Selfridge and First Insight announce new partnership
Dorothy Perkins, Burton Menswear, and Miss Selfridge and First Insight, Inc., a leading technology company transforming how companies make product investment, pricing and marketing decisions, today announced their new partnership. Using First Insight’s consumer-driven...
Rubenstein Public Relations team delivers doughnuts to local EMS workers
The Rubenstein Public Relations team was recently making its way from Midtown to Washington Heights to the South Street Seaport. The team visited six Manhattan EMS Stations to practice the “Act of Giving” a little back to the emergency first responders who have worked...
Inkhouse announces virtual media panel “Digital Transformation in Health Care: The Impact of COVID-19”
COVID-19 has heavily impacted the world, especially the health care industry. The pandemic accelerated the already underway digital transformation of health care, increasing demand for health tech and digital health solutions. This panel will discuss emerging trends...
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