PR News
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3 ways to enhance your business’ PR strategy
Companies across all industries need to apply tactical measures to set themselves apart from their competitors and win over customers. Being able to project a positive image is fundamental to a company’s bottom line and its capacity for growth. Here are a few things...
New research affirms the importance of personalization in a new era of customer engagement
As digital channels become the primary source of shopping efforts, consumer marketing is shifting to an anytime, anywhere approach, allowing customers access at their fingertips. New research from cross-channel marketing platform Cordial reveals how these changes are...
How to leverage real time marketing for your brand
In the ever-changing digital world, staying ahead of the curve is essential for brands looking to maintain a strong presence. One way to do this is through real time marketing or reacting to current events as they happen. UK marketers report a 26 percent increase in...
Marketing tips for NFTs: Exploring the unique challenges and benefits
Nearly 50 percent of companies have started leveraging non-fungible tokens in their marketing efforts. In the last year, discussions about non-fungible tokens and the next iteration of the Web have started to become a lot more popular, which made many companies become...
CMOs say marketing budgets have increased to 9.5% of overall company revenue in 2022
Following two years of precarious budgeting in a volatile, if not hostile marketplace, marketing budgets have climbed to 9.5 percent of total company revenue in 2022, an increase from 6.4 percent in 2021, according to Gartner. But while marketing budgets are...
Is AI the future of content marketing? An analysis of what AI can and can’t do
Is AI the future of content marketing? It's a question that many marketers have. With so many people using AI to create and optimize their content, it may seem like the answer is "yes." But what does this mean for real-life human writers? What areas can't AI perform...
Digital transformation efforts are stunted by lack of effective solutions
New research from digital transformation acceleration firm DeepSee.ai reveals that the corporate race toward digital transformation and data automation remains a top priority for business leaders, even as existing and emerging toolsets fail to drive actual outcomes....
How location marketing works—and the benefits for your brand
Just as a business needs a website, physical locations need marketing too, but location marketing is different than your regular website—it’s all about extending the reach of your business and providing a way for people to find you when they are looking in person by...
From transactional to transparent: Brands must make this shift to rebuild customer loyalty
Today's shoppers have lost their loyalty as they hunt for the brand with the best selection, the best prices and the best overall experience following two uncertain and unstable years, when consumers made purchases out of necessity and panic—which has resulted in...
5 crucial metrics to measure your content marketing campaign
There’s nothing like working hard on a content marketing campaign only to be rewarded with a low return on investment (ROI). From facing your ad spend losses to cringing at the content marketing labor you paid for in vain, facing a low ROI is every marketer’s...
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Reima, Global Leader in Functional and Outdoor Kids Clothing, Selects French/West/Vaughan and CGPR to Lead Public Relations Efforts in U.S.
French/West/Vaughan (FWV), one of the nation’s 20 largest independently held public relations and integrated marketing agencies, along with operating division CGPR, a public relations agency specializing in the active lifestyle, outdoor, winter sports, fashion,...
APCO Worldwide Launches Strategic Partnership with Vekommunicate in India
APCO Worldwide has initiated a strategic partnership with Gurugram-based VeKommunicate, which provides advocacy and communications support to organisations and associations, Rahul Sharma, managing director of APCO in India, announced. “We are very excited about this...
Leading SMART Cosmetic Clinic Appoints The PHA Group’s Northern Division as its PR Agency
Leading independent PR agency PHA Group has been appointed as the PR agency for The Clinic Room – Birmingham’s leading SMART Cosmetic Clinic, specialising in restoration and maintenance of the face, body and skin for ultimate physical and mental wellbeing. With 43% of...