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5 tips for marketing to customers more effectively
When running a business, there are many things to think about and keep in mind as your business grows and develops. While this can be exciting, it can also be challenging at times as well, especially when it comes to building an effective marketing strategy. The good...
Trends and challenges revealed in new book about women and leadership in public relations
It’s been a glaring problem in the PR industry for some time now—women make up a significant majority of personnel in PR, but leadership positions and opportunities for advancement are decidedly hard to come by. A newly published book, PR Women with Influence:...
6 trends that will impact the PR profession in 2021
2020 was a year of radical change for nearly every industry—to put it kindly. The COVID-19 pandemic shifted how we all live and work seemingly overnight. Mandated closures, concerns over the virus, and other factors led to an increase in ecommerce adoption, a rise in...
Small biz PR strategies: 3 ways to stand out in a sea of competitors
In today's increasingly competitive market, ensuring your business stands out in the crowd is vitally important to its success. You might think the best possible scenario would be to have no competitors at all, but the truth is competition can be healthy for your...
How PR can take advantage of podcasts—without having to produce one
Did you listen to a podcast this week? If you live in North America, there’s about a 20 percent chance you did. Millions more Americans listened to podcasts in 2020 than in 2019, and it’s expected that millions more will listen in 2021. Findings from a survey...
The state of user-generated content: Here are the themes marketers are embracing in 2021
With misinformation and distrust so prevalent in society today, the credibility and authenticity that’s naturally built into user-generated content (USG) has become a key component of many brands’ content strategy. The allure of high engagement and conversion rates...
E-commerce marketers aren’t as data-driven as they want to be
Data-driven decision making is the mantra of modern e-commerce marketing, yet new research from performance marketing firm Sidecar reveals that only 38 percent of e-commerce marketers surveyed make most of their decisions based on data. The positive is that other...
The Future is Now: When a tired cliché becomes a PR call to action
As I start to take a look at what the landscape of what the communications industry might look like going forward in 2021, I’m reminded of—now bear with me here because this is going to get a little weird—a Snickers ad from the early days of 2020 pandemic marketing....
CEOs see major opportunities in emerging technologies to tackle social challenges
Dealing with the COVID crisis and other societal challenges has posed challenges for brands and businesses for which no clear resolutions have emerged, but new research from technology and business solution provider NTT points the C-suite to technology for help. The...
Why clean energy needs to be in your C-suite’s reputation vocabulary
Whether you’re in the midst of year-ahead client planning or plans are approved to move forward, chances are that “Climate Change/Clean Energy Agenda” has taken a front row seat in the conversation. The connection between climate change, clean energy and corporate...
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2021 BULLDOG AWARDS
Signal AI appoints PR leader Jennifer Prosek to Advisory Board
Signal AI, one of the leading companies transforming how business leaders make decisions, is pleased to announce the appointment of Jennifer Prosek to its advisory board. Prosek is the founder and CEO of Prosek Partners, a leading international public relations and...
French/West/Vaughan adds Raleigh-based private equity firm Sherpa Collaborative to client roster
French/West/Vaughan (FWV), one of the nation’s 20 largest independently-held public relations and integrated marketing agencies, has been selected by Sherpa Collaborative to handle public relations efforts for the organization and multiple associated brands. Sherpa...
Former U.S. Secretary of Agriculture Dan Glickman named Chair of APCO’s International Advisory Council
Former U.S. Secretary of Agriculture Dan Glickman expanded his role at APCO Worldwide, taking the helm as the first chair of APCO Worldwide’s International Advisory Council, Founder and Executive Chairman Margery Kraus announced. “Dan is a dear friend and a valued...