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Influencer marketing in a post-COVID world—key trends to watch
In just a few years, the influencer marketing industry has risen to top-tier status among communications tools and strategies, and brands are now spending more on influencers to generate solid leads and more sales for their business. During the COVID-19 pandemic,...
5 PR strategies for today’s health food companies
Health food stores are no longer a niche interest for a small portion of the population. The demand for healthy foods and alternative nutrition options has grown exponentially, and this is great news for any health food business owner. But the market has now been...
COVID drives us to seek connections in unexpected ways—what comms pros should know
With imposed lockdowns sending people into isolation during the last year of COVID, new research from cloud CX and contact center solutions firm Genesys reveals a declining state of human connectivity, with 2 in 5 people feeling less connected to others than before...
PR 101 in 2021: Life in a changing public relations landscape
As public relations professionals, we wear many hats. We are the image shapers, the brand builders, the media handlers, the crisis managers. We are also tasked with communicating quickly with a range of stakeholders—from customers and investors to business leaders,...
Which brands speak your language? 5 ways to make your marketing more personalized
Today, the market is oversaturated and highly competitive, so marketers now have to be more innovative than ever, possess all the know-how about what customers want and need, and be there to satisfy their desires. Bottom line, due to the overcrowded market, brands and...
Press Moves – Week of April 12
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Toronto Star: Anne Marie Owens (@AnneMarieOwens) has been named Editor. Ivy Mark (@IvyMak_) has been appointed Team...
7 leading metrics to measure the success of your PR campaign
Can you believe that about 82 percent of PR professionals had no idea how to measure and evaluate their campaign’s ROI not that long ago? Yes, measuring PR campaigns is tricky, but you can't ignore this process if you want to succeed with your PR endeavors. PR...
ICYMI: Bulldog’s Top 10 most popular posts in March
For the first time ever, Bulldog was out of commission for much of the month (and thanks for all the well wishes I received, my family is safe and healthy). But we managed to make a pretty big splash upon our return, getting back in the groove with some terrific...
The vital role of social media in your timeshare PR strategy
A public relations campaign for the timeshare industry needs to use a variety of communication platforms. Timeshare customers make up a diverse demographic, and it's important to reach them where they are. Your B2B public relations, for example, might include media...
Small biz owners show COVID resiliency, but attitudes divided towards marketing, WFM
Taking a look at COVID lockdowns and resulting business impact a year into the pandemic, a new survey of small businesses owners from marketing firm PostcardMania aimed to gauge how they have fared through the crisis so far. Overall takeaways demonstrate small...
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FRED & FARID New York creates campaign for Rémy Martin featuring Usher
Rémy Martin announced a collaborative new campaign with multi‐Grammy award winning musical artist, Usher to celebrate the harmonious blending of two cultures of timeless excellence: Music and Cognac. “Team Up For Excellence - The Film” highlights the cultural...
Utilities and energy sectors see biggest rise in CEO/CMO confidence in new Worldcom Confidence Index
Worldcom released its latest Worldcom Confidence Index (WCI) report, which focuses on 11 industry sectors. The WCI monitors the levels of engagement with business topics by over 54,000 CEOs/CMOs globally and measures their confidence and concern with each of these...
Heather McGeory tapped to lead climate & sustainability work for APCO Impact
Heather McGeory, an expert in climate change and sustainability issues with more than 20 years of experience working with businesses, investors, governments, non-profits and multilateral institutions, joined APCO Worldwide as global lead, Climate and Sustainability,...