PR News
by 
Digital media trends: Consumers expect personalized experiences, social engagement and diverse content—can media deliver?
American consumers' evolving needs, behaviors, expectations and demographics—particularly those of Gen Zs and millennials—are continuing to influence the media and entertainment (M&E) industry, and new research from Deloitte takes a deep dive into how these shifts...
Data-breach crisis response: How your eCommerce brand’s PR team can regain trust
When customers purchase from your online store, they’re placing a significant level of trust in your brand. They share their personal details, payment information, and other sensitive data during the transaction, thinking their data is safeguarded. However, research...
PR’s role in compliance: How to avoid transparency issues and their consequences
Navigating the intricacies of compliance can often feel like a tightrope walk for businesses. PR plays a critical, if sometimes overlooked, role in this delicate balance. It's not just about avoiding the obvious pitfalls; it’s about crafting a narrative that aligns...
7 comms agencies that can help boost your digital marketing ROI
Have you finally decided to leverage the expertise of professional digital marketing agencies to help you boost your online presence? Well, I think that’s a great idea! However, with so many agencies out there to choose from, how will you identify the best digital...
Most employers’ workplace inclusiveness isn’t working for LGBTQ+ Gen Zers: New barometer study shows middling scores
Diversity and inclusion—and everything that they mean to everyone—is a powerful mandate for businesses worldwide. And unlike more variable-reliant Purpose initiatives like sustainability, DEI is largely a workplace attitude supported by policies and procedures, as...
Content distribution: A comprehensive look at strategies that drive results
In today's digital age, creating valuable and engaging content is only half the battle. The key to success lies in effectively distributing that content to the right audience at the right time. Content distribution strategies play a crucial role in driving results for...
5 key trends redefining media engagement in the music industry
As the music industry pulsates with digital innovation, artists and record labels alike are tuning into a new era of media engagement. Success now dances to the beat of a different drum; it’s not just about hitting the right notes but also mastering how they resonate...
The Path to AI Maturity in 2024: Major shift expected this year as businesses move away from experimentation on the road to production
After more than a year of moving through an initial Awareness level and into the Operational trial-and-error testing and experimentation level, we will soon see brands and businesses elevate their use of AI—particularly generative AI—to the Operational level, which is...
The power of storytelling in creating impactful PR campaigns
Storytelling in campaigns is a pivotal strategy that transcends facts and figures. It's about weaving narratives that captivate, connect, and compel your audience to act. The art of storytelling in PR is not just about telling tales but about forging genuine...
Sustainability IR: How improvements in ESG data helps public companies earn trust with large investors
Sustainability is of course a paramount issue for businesses and consumers, and new research shows that, despite the words and actions of bureaucratic backlashers, it’s a common consideration for investment management professionals in the US as well—but trust in the...
Want PR NEWS daily?
Daily updates delivered to your inbox!
THIS MONTH'S WEBINAR
AMP3 PR Unveils Third Edition of it’s agency digital magazine: AMPlified
New York, NY (April X, 2024) - New York City-based PR agency AMP3 PR proudly announces the release of its AMPlified Magazine: Volume 3. The online ‘zine, which first launched during NYFW last Fall, is designed to spotlight the type of work the agency does on a daily...
Magrino Named Agency of Record For Copper Cane Wine & Spirits
New York, NY (April 9, 2024) – Magrino, a full-channel communications agency based in New York City, today announced the newest client to its Wine & Spirits roster, Copper Cane Wine & Spirits. The agency has been trusted to oversee the brand’s overall PR...
CIIC PR Forges New Partnership with Bishop Design, Broadening Its Design Portfolio
The Partnership Comes on the Heels of Bishop Design’s 20th Anniversary and Growing Presence in the U.S. Market (MIAMI - April 9, 2024) - CIIC PR announces its latest partnership with Bishop Design, an international multi-award winning interior design firm based in...