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Esports and the creator economy: From competitive gaming to Twitch-influencer
The world of professional e-gaming has gone mainstream in a big way. In a sort of digital domination, the esports market is taking the world by storm and growing rapidly—forecasted to reach $1.62B by 2024. On top of that, the gamer community presents creative...
4 examples of essential tech for PR
Social media is one of the most important tools in a public relations professional’s toolkit. It helps you connect with journalists, build relationships with influencers, and reach your target audience directly. But with new platforms and technologies emerging all the...
8 in 10 Gen Z consumers use social media to find new brands, citing better authenticity
New research from marketing-focused social advertising automation platform Smartly.io examines the role social media plays in how consumers connect and engage with brands and how the Gen Z mindset differs from the generations before it when it comes to interacting...
A daily checklist for your business’s social platforms
On a daily basis, companies need to be focused on sharing, monitoring, and engaging on social media and public relations platforms. Although there are some optimizations and reviews that can happen on a daily basis, it's best to focus on identifying patterns on a...
Business complexity continues to accelerate at a rapid pace—insights for comms pros
Nearly three out of four employees (71 percent) feel their job complexity continues to rise as customer demands increase. But employees at all levels report feeling overloaded with information, systems, and processes, making it difficult for them to adapt to these new...
5 solid PR strategies for your digital marketing company
Marketing is a vast and ever-evolving field. As such, companies can use many different PR strategies to get ahead. However, not all marketing businesses are created equal. Some companies are better at using specific PR strategies than others. Here are some of the best...
Personalized CX is a top business priority—here’s how P2C management achieves it
Where do business decision-makers—particularly those responsible for their organization’s product data strategy—see growth opportunities in the next 12 months? New research from product-to-consumer (P2C) software firm Productsup shows companies want to replace siloed...
Predictive pitching: Exploring the future of automated PR
Technological evolution has done nothing short of transforming the PR landscape. In a post-Covid pitching pool, campaigns have become more competitive, journalists have become inundated with requests and marketers are quickly battling a spike in consumer demand. As...
Consumers back brands that support refugees—these 100+ companies are responding
To mark World Refugee Day earlier this month, the Tent Partnership for Refugees—which mobilizes the global business community to improve the lives and livelihoods of more than 36 million refugees who have been forcibly displaced from their home countries—announced...
Urgency of achieving growth through ESG performance—is sustainable tech the key?
Sustainability and technology strategies need to become more tightly aligned as businesses set more ambitious ESG goals in order to gain competitive advantage, financial value and a lasting positive impact on society and the environment, according to new research from...
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UF Names New Chair in Media Trust for Consortium on Trust in Media and Technology
The University of Florida College of Journalism and Communications (UFCJC) announced that Seungahn Nah will be joining the College this fall as the inaugural Consortium on Trust in Media and Technology (CTMT) Dianne Snedaker Chair in Media Trust and Research Director....
Amy Janzen Joins Brandstyle Communications as COO
Brandstyle Communications, the leading public relations and communications firm focused on shaping dynamic brands, companies, founders, and entrepreneurs, announced that veteran PR executive Amy Janzen has joined the company as chief operating officer. “I’ve spent my...
MUSH Picks AntiSocial as Its Social AOR
Social Media agency AntiSocial, the sister company to global creative collective Thinkingbox, has been awarded Social Agency of Record for MUSH, the leading brand in ready-to-eat oats from powerhouse Co-Founder/CEO Ashley Thompson. AntiSocial will develop and execute...