If you’ve looked at or used a media database in the past, you might think if I’ve seen one, I’ve seen them all. But when you dig deeper, you’ll come to know that not all media databases are created equal. The database you choose will have functional nuances that might...
PR Tools
The 5 Most Common Problems with Media Databases (and How to Solve Them)
Media databases are powerful tools. They quickly provide PR practitioners access to journalists from across a wide breadth of industries and outlets, and within a variety of roles (reporters, editors, and producers to name a few). Most databases also offer an easy way...
The 5 Most Common Problems with Media Monitoring Solutions (& How to Solve Them)
Media monitoring comes in various forms, but no matter if you are a DIY-master, self-serve aficionado or full-serve fanatic, it is an essential part of any PR and communications strategy. Depending on goals and available budget, some PR professionals rely on free...
AVE alternatives: There is life after ad value equivalency
I sense a creeping panic setting in at many PR agencies and in-house PR teams. Their favorite fictitious metric, known as Ad Value Equivalency (AVE), is slowly but surely disappearing from measurement tool boxes around the world. As I’ve written before, both AMEC and...
AVE alternatives: There is life after ad value equivalency
I sense a creeping panic setting in at many PR agencies and in-house PR teams. Their favorite fictitious metric, known as Ad Value Equivalency (AVE), is slowly but surely disappearing from measurement tool boxes around the world. As I’ve written before, both AMEC and...
Boost your blog writing with these 5…ahem…8 free tools
If you’ve ever had to write a post for your company’s blog, you can probably relate: Though it’s safe to say that writing for the web gets easier over time, it’s reassuring to know there are plenty of free blog writing tools available to help with everything from...
Boost your blog writing with these 5…ahem…8 free tools
If you’ve ever had to write a post for your company’s blog, you can probably relate: Though it’s safe to say that writing for the web gets easier over time, it’s reassuring to know there are plenty of free blog writing tools available to help with everything from...
Brand advocacy is THE key to building trust
This article contains excerpts from "Your Guide to Successful Brand Advocacy". Building trust with consumers nowadays can be, to put it lightly, a challenge – they're highly educated, have seen it all before, and have more information at their fingertips than at any...
Help for PR pros in the health sector
Health and science holds a hallowed place in our modern society. As a result, if you're a communications or PR pro in the sector, when it comes time for you to amplify your message, factual accuracy is paramount. Many stories we read about health and science are...
Curbing content shock with content amplification
This article contains excerpts from Crank up the volume: Harnessing content amplification to drive leads. It goes without saying that when PR and communications professionals launch a campaign or create a new piece of content, they want it to reach the ends of the...
4 PR messaging tips to improve your communications strategy
PR messaging depends on clear communication. The problem is that there’s so much noise from competing firms that it can be nearly impossible to stand out as a valued business. You obviously have a lot to offer, but if you can’t successfully communicate that to your...
The AMEC framework and standardizing PR measurement
No matter what industry you're in, the standardization of measurement is crucial. A lack of measurement standardization can lead to disasters, including in some of the world's most high-tech industries: think of the metric mistake that botched the Mars meteorology...