10 ideas for online businesses you can start in 2024

by | Apr 26, 2024 | Public Relations

In 2024, the landscape of entrepreneurship is characterized by innovation, adaptation, and a keen awareness of emerging trends. 

There is a huge shifting in consumer preferences, and the entrepreneurial spirit thrives on the ability to identify opportunities and address evolving needs in creative and impactful ways.

This article explores ten compelling business ideas that can be a great opportunity to make waves in 2024, spanning a range of industries and trends. 

From cutting-edge technology solutions to sustainable and wellness-focused ventures, these business ideas reflect the diverse landscape of opportunities available to entrepreneurs in the modern era.

Here are my recommendations for 10 highly profitable online business ideas anyone can kick start in 2024.

#1 Sustainable E-commerce Store

Sustainable e-commerce demand is on rampant rising, giving no sign of stopping. My first advice is to think about starting an e-commerce store that is sustainable.

Launching an e-commerce store specializing in sustainable products capitalizes on the growing consumer demand for eco-friendly alternatives. From reusable household items to organic skincare, the market for sustainable goods continues to expand in 2024.

To start a sustainable e-commerce store requires dedication and a commitment to environmental responsibility. By meeting the demand for eco-friendly options, entrepreneurs can build profitable businesses while making a positive impact.


Let’s talk about profitability very briefly.

The sustainability trend is thriving, making 2024 an opportune time to enter the market. Projections indicate sustained growth in the global sustainable products market, offering substantial potential for profit.

Skills Required:

  • E-commerce Management: Proficiency in platforms like Shopify or WooCommerce.
  • Product Sourcing: Identifying reliable suppliers of sustainable goods.
  • Digital Marketing: Utilizing SEO, social media, and content marketing.
  • Customer Service: Providing exceptional support to build loyalty.

Brief Steps To Start a Sustainable E-commerce Store

  • Market Research: Identify trends and competitors in the sustainable products niche.
  • Choose Your Niche: Decide on a specific category, like organic clothing or zero-waste kitchenware.
  • Find Suppliers: Establish relationships with suppliers offering high-quality sustainable products.
  • Set Up Your Store: Select an e-commerce platform, register a domain, and design your website.
  • Content Creation: Develop engaging product descriptions and visuals highlighting sustainability.
  • Marketing: Utilize social media, email marketing, and influencers to drive traffic.
  • Customer Service: Ensure seamless shopping experiences and responsive support.
  • Adaptation: Continuously refine offerings and strategies based on data and feedback.

#2 Virtual Fitness Coaching Platform

The demand for virtual fitness solutions continues to surge as people prioritize health and wellness. Launching a virtual fitness coaching platform offers a convenient and personalized approach to fitness, catering to individuals’ busy lifestyles.

You can also brainstorm and come up with your own unique and creative ideas that fitness geeks like to try.

Launching a virtual fitness coaching platform requires a blend of fitness expertise, technology proficiency, and effective communication skills. By leveraging the convenience of virtual training, entrepreneurs can capitalize on the growing demand for accessible and personalized fitness solutions in 2024.


The virtual fitness industry has experienced rapid growth, with projections indicating further expansion in 2024. With the flexibility to reach clients globally and low overhead costs compared to traditional gyms, virtual fitness coaching presents significant profit potential.

Skills Required:

  • Fitness Expertise: Certification and experience in personal training or fitness coaching.
  • Technology Proficiency: Ability to navigate virtual meeting platforms and fitness tracking apps.
  • Communication Skills: Effective communication to motivate and support clients remotely.
  • Marketing Know-How: Knowledge of digital marketing strategies to attract clients and build a brand presence online.

Brief Steps To Start a Virtual Fitness Coaching Platform

  • Define Your Niche: Identify your target audience and the specific fitness services you will offer, such as weight loss coaching, strength training, or yoga instruction.
  • Create Your Brand: Develop a compelling brand identity, including a logo, website, and social media presence, that resonates with your target market.
  • Set Pricing and Packages: Determine your pricing structure and package offerings based on your services, expertise, and market research.
  • Build Your Online Platform: Choose a virtual meeting platform for conducting sessions and a fitness-tracking app for monitoring clients’ progress.
  • Market Your Services: Utilize social media, email marketing, and partnerships with fitness influencers to promote your virtual coaching services.
  • Provide Exceptional Service: Offer personalized coaching, regular check-ins, and ongoing support to help clients achieve their fitness goals.
  • Gather Feedback and Refine: Continuously solicit feedback from clients to improve your services and adapt to their evolving needs.

#3 SaaS Development Company

In 2024 and beyond, the Software as a Service (SaaS) industry will continue to thrive, offering scalable and cost-effective solutions for businesses across various sectors.

SaaS development companies face the challenges of being in a highly competitive field but at the same time high demand in the market. Other businesses usually like to try more SaaS products and services that may help their businesses thrive.

So, I would like to recommend this business of starting a Saas development company. It could be very simple to complex depending on your ideas, skills, and investment.

Starting a SaaS development company presents an opportunity to create innovative software solutions that address specific market needs.

To Start a SaaS development company requires a combination of technical expertise, market research, and business acumen. By creating innovative and valuable software solutions, entrepreneurs can capitalize on the growing demand for SaaS in 2024 and beyond.


The demand for SaaS solutions is ever-growing, driven by businesses’ need for efficiency, scalability, and flexibility. With the recurring revenue model inherent to SaaS, establishing a successful SaaS development company in 2024 can lead to substantial profitability.

Skills Required:

  1. Software Development Expertise: Proficiency in programming languages and software development frameworks.
  2. Market Research: Ability to identify market needs and develop solutions that address pain points.
  3. User Experience (UX) Design: Creating intuitive and user-friendly interfaces for SaaS applications.
  4. Business Acumen: Understanding of business models, pricing strategies, and customer acquisition.

Brief Steps To Start a SaaS Development Company

  • Identify a Niche: Research industries or business functions that could benefit from SaaS solutions, such as project management, customer relationship management (CRM), or human resources (HR) management.
  • Develop Your Product: Build a minimum viable product (MVP) based on market research and feedback from potential users. Focus on creating a solution that solves a specific problem effectively.
  • Test and Iterate: Gather feedback from early adopters and iterate on your product based on their input. Continuously refine and improve your SaaS solution to meet evolving market demands.
  • Establish a Business Model: Determine your pricing structure, subscription plans, and revenue goals. Consider offering a freemium model or tiered pricing options to attract and retain customers.
  • Build Your Team: As your company grows, recruit talented individuals with expertise in software development, UX design, sales, and customer support to support your business objectives.
  • Market Your SaaS Solution: Utilize digital marketing channels, content marketing, and targeted advertising to raise awareness of your SaaS solution and attract potential customers.
  • Provide Excellent Customer Support: Offer responsive customer support and ongoing maintenance to ensure customer satisfaction and retention.
  • Scale Your Business: As your customer base expands, focus on scaling your operations, optimizing your infrastructure, and exploring opportunities for product diversification and expansion into new markets.

#4 AI-Powered Personalized Learning Platforms

The education industry is welcoming personalized learning, and launching an AI-powered platform can cater to this demand.

Education isn’t going anywhere, it’s just getting better. Artificial intelligence is being used and integrated to create a very personalized learning platform. And if you can able to start this type of business, then you can attract a lot of business.

But, marketing effort is required.

You don’t have to develop a whole learning platform system, instead, you can code out some unique features that can enhance the existing learning and management platform. So, brainstorming unique ideas, but there is great room for new ideas.

These AI-integrated learning management platforms analyze student data to deliver tailored educational content, offering a dynamic learning experience. Launching an AI-powered personalized learning platform requires a blend of AI expertise, educational knowledge, and marketing skills. By meeting the demand for personalized education, entrepreneurs can build a successful business in 2024.


The demand for personalized learning is growing, presenting significant profit potential. By leveraging AI to adapt content and provide targeted feedback, these platforms offer value to students and educators alike.

Skills Required:

  • AI Development: Proficiency in machine learning and data analysis.
  • Educational Expertise: Understanding of pedagogy and curriculum development.
  • Software Development: Ability to create user-friendly educational platforms.
  • Marketing: Skills in promoting educational products and services.

Brief Steps To Start an AI-Powered Personalized Learning Platform

  • Identify Audience: Determine the educational needs of your target audience.
  • Develop Algorithms: Create AI algorithms to analyze student data and provide personalized recommendations.
  • Build a Platform: Design and develop the platform to deliver personalized learning experiences.
  • Test and Improve: Conduct tests and gather feedback to refine the platform.
  • Market Your Platform: Use targeted marketing to reach educators and students.
  • Provide Support: Offer training and support to users.
  • Ensure Data Privacy: Implement security measures to protect student data.
  • Monitor and Adapt: Continuously monitor performance and adapt based on feedback and data.

#5 Virtual Event Planning Services

Starting a virtual event planning service requires a combination of event planning expertise, technology proficiency, and creativity. By providing comprehensive and tailored solutions for virtual events, entrepreneurs can capitalize on the growing demand for virtual event experiences in 2024.

The demand for virtual events continues to rise as businesses and individuals seek alternative ways to connect and collaborate. Starting a virtual event planning service provides expertise in organizing and executing seamless virtual events, including conferences, webinars, and virtual trade shows.


The shift towards virtual events presents a lucrative opportunity for event planners. With lower overhead costs compared to physical events and a global reach, virtual event planning services offer significant profit potential in 2024.

Skills Required:

  • Event Planning Expertise: Experience in organizing and coordinating events of various scales and formats.
  • Technology Proficiency: Familiarity with virtual event platforms, video conferencing tools, and live streaming technologies.
  • Communication Skills: Effective communication to liaise with clients, vendors, and participants.
  • Creativity: Ability to design engaging virtual event experiences and incorporate interactive elements.

Brief Steps To Start a Virtual Event Planning Services

  • Identify Your Niche: Determine your target market and the types of virtual events you specialize in, such as corporate meetings, educational webinars, or entertainment events.
  • Build Your Network: Establish relationships with virtual event platform providers, audiovisual companies, and other vendors to ensure access to necessary resources and services.
  • Develop Service Packages: Create service packages tailored to the needs of your target clients, including event planning, platform selection, technical support, and attendee engagement strategies.
  • Market Your Services: Utilize digital marketing channels, such as social media, email marketing, and targeted advertising, to promote your virtual event planning services and showcase successful past events.
  • Provide Exceptional Service: Offer personalized assistance and support throughout the event planning process, from initial consultation to post-event evaluation, to ensure client satisfaction.
  • Stay Updated: Keep abreast of emerging trends and technologies in virtual events to offer innovative solutions and stay ahead of the competition.
  • Seek Feedback and Refine: Solicit feedback from clients and participants to identify areas for improvement and refine your services accordingly.
  • Expand Your Offerings: Consider expanding your offerings to include hybrid event planning services, combining virtual and in-person elements for a more versatile event experience.

#6 Eco-Friendly Packaging Solutions

With increasing awareness of environmental issues, businesses are seeking sustainable alternatives to traditional packaging materials. Starting an eco-friendly packaging solutions company offers biodegradable, compostable, and recyclable packaging options to businesses looking to reduce their environmental footprint.

To Start an eco-friendly packaging solutions company requires a blend of sustainability knowledge, design skills, and business acumen. By providing businesses with sustainable packaging options, entrepreneurs can contribute to environmental conservation while building a profitable business in 2024.


As sustainability becomes a priority for consumers and businesses alike, the demand for eco-friendly packaging solutions continues to grow. By providing innovative and sustainable packaging options, this business model presents significant profit potential in 2024 and beyond.

Skills Required:

  • Knowledge of Sustainable Materials: Understanding of environmentally friendly materials such as recycled paper, bioplastics, and plant-based alternatives.
  • Design Skills: Ability to design packaging solutions that are both eco-friendly and visually appealing.
  • Supply Chain Management: Knowledge of sourcing sustainable materials and managing supply chains to ensure reliable and consistent product availability.
  • Marketing and Sales: Skills in marketing and sales to promote eco-friendly packaging solutions and attract clients.

Brief Steps To Start an Eco-Friendly Packaging Solutions

  • Market Research: Conduct research to understand the demand for eco-friendly packaging solutions in various industries and identify potential clients.
  • Develop Product Portfolio: Create a portfolio of eco-friendly packaging options, including various materials, sizes, and designs, to cater to different business needs.
  • Build Supplier Relationships: Establish relationships with suppliers of sustainable materials to ensure access to high-quality and cost-effective packaging materials.
  • Design Packaging Solutions: Develop packaging designs that not only meet sustainability criteria but also align with clients’ branding and packaging requirements.
  • Market Your Solutions: Utilize digital marketing channels, trade shows, and industry events to promote your eco-friendly packaging solutions and attract clients.
  • Provide Consultation: Offer consultation services to businesses looking to adopt eco-friendly packaging solutions, providing guidance on material selection, design, and implementation.
  • Ensure Compliance: Stay informed about environmental regulations and standards related to packaging materials and ensure compliance with relevant laws and certifications.
  • Offer Customization: Provide customization options for clients, such as branded packaging and custom sizes, to meet their specific needs and preferences.

#7 Virtual Health and Wellness Coaching Business

These are creative and interesting business ideas one can start in 2024. Since there is very high demand. And with creative marketing efforts, you can achieve great heights in this business.

There’s a growing emphasis on health and wellness, leading to increased demand for virtual health and wellness coaching services. Starting a virtual health and wellness coaching business offers personalized guidance and support to individuals seeking to improve their physical and mental well-being from the comfort of their homes.

Starting a virtual health and wellness coaching business requires a passion for helping others improve their well-being, along with a combination of expertise in health and wellness, coaching skills, and marketing know-how. By providing valuable guidance and support through virtual platforms, entrepreneurs can make a positive impact on individuals’ lives while building a successful business in 2024.


With the rise of remote work and busy lifestyles, many individuals are turning to virtual platforms for health and wellness support. By providing virtual coaching sessions, meal plans, workout routines, and accountability, this business model can be highly profitable in 2024.

Skills Required:

  • Health and Wellness Expertise: Knowledge of nutrition, fitness, stress management, and other aspects of holistic well-being.
  • Coaching Skills: Ability to motivate, inspire, and support clients in achieving their health and wellness goals.
  • Communication Skills: Effective communication to connect with clients remotely and build rapport.
  • Marketing and Sales: Skills in marketing and sales to attract clients and promote your coaching services.

Brief Steps To Start an Eco-Friendly Packaging Solutions

  • Define Your Niche: Determine your target audience and the specific area of health and wellness you specialize in, such as weight loss, fitness training, stress reduction, or holistic nutrition.
  • Obtain Certification: Consider obtaining relevant certifications or credentials in health coaching, nutrition, personal training, or related fields to establish credibility and expertise.
  • Develop Your Program: Create personalized coaching programs tailored to the needs and goals of your target clients, incorporating elements such as nutrition plans, workout routines, mindfulness practices, and behavior change strategies.
  • Build Your Online Presence: Create a professional website and social media profiles to showcase your services, share valuable content, and engage with your audience.
  • Market Your Services: Utilize digital marketing strategies such as content marketing, email campaigns, social media advertising, and partnerships with influencers to reach potential clients and promote your coaching services.
  • Offer Free Resources: Provide free resources such as blog posts, e-books, webinars, or video content to attract potential clients and demonstrate your expertise in the health and wellness field.
  • Provide Support and Accountability: Offer regular coaching sessions, check-ins, and support to help clients stay accountable and motivated on their health and wellness journey.
  • Collect Testimonials: Gather testimonials and success stories from satisfied clients to build credibility and attract more clients to your coaching business.

#8 Personalized Dietary Supplement Subscription Service

The next idea I like to recommend is a unique and growing business idea for 2024 and that is providing audiences with personalized dietary supplement subscription services.

This idea is restricted and not everyone can think of it. Because of limited knowledge and certification. However, if you can collaborate with others who are practicing medical students or doctors to provide such services and you can provide the online web platform for the audience to interact with them.

The demand for personalized health and wellness solutions continues to grow, with individuals seeking tailored approaches to meet their unique dietary needs and goals. By offering personalized dietary supplement subscriptions, entrepreneurs can meet the growing demand for customized health solutions while providing customers with convenient and effective ways to support their well-being in 2024 and beyond.

Starting a personalized dietary supplement subscription service offers customers customized vitamin and supplement regimens based on their individual health profiles, preferences, and lifestyle factors.


The global dietary supplements market is expanding rapidly, driven by increasing health awareness and the desire for preventive healthcare solutions. By offering personalized supplement subscriptions, entrepreneurs can tap into this market, providing customers with convenient and effective ways to support their health and well-being.

Skills Required:

  • Nutritional Knowledge: Understanding of dietary supplements, vitamins, minerals, and their health benefits.
  • Customer Profiling: Ability to assess individual health profiles and dietary preferences to create personalized supplement regimens.
  • E-commerce and Subscription Management: Proficiency in e-commerce platforms and subscription management systems to handle orders, payments, and customer accounts.
  • Marketing and Branding: Skills in marketing and branding to promote the service and attract customers interested in personalized health solutions.

Brief Steps To Start a Personalized Dietary Supplement Subscription Service

  • Develop Personalization Algorithm: Create an algorithm or questionnaire to assess customers’ health goals, dietary preferences, lifestyle habits, and any specific health concerns.
  • Curate Supplement Regimens: Based on customer profiles, curate personalized supplement regimens tailored to address their unique needs, ensuring safety, efficacy, and compatibility with any existing medications or health conditions.
  • Source High-Quality Supplements: Partner with reputable suppliers or manufacturers to source high-quality, bioavailable supplements that meet quality standards and regulatory requirements.
  • Build Subscription Platform: Develop an e-commerce platform with subscription management features to allow customers to sign up, customize their supplement regimens, and manage their subscriptions conveniently.
  • Provide Educational Content: Offer educational resources, such as blog posts, articles, and expert advice, to educate customers about the benefits of dietary supplements, proper usage, and potential interactions.
  • Implement Customer Support: Provide responsive customer support to address inquiries, offer guidance on supplement selection, and ensure a positive customer experience.
  • Market Your Service: Utilize digital marketing channels, social media, influencer partnerships, and targeted advertising to raise awareness of the personalized supplement subscription service and attract health-conscious consumers.
  • Monitor and Adjust: Continuously monitor customer feedback, health outcomes, and emerging research to refine supplement recommendations and improve the service over time.

#9 SaaS Case Management Software

Case management is basically a SaaS subscription web platform that helps other businesses and companies manage their cases and clients.

This type of web service has huge demand because of its application in several industries like legal and law firms, healthcare, manufacturing process, government, etc.

There’s a growing demand for efficient case management solutions across various industries, including legal, healthcare, social services, and more. Starting a Software as a Service (SaaS) case management software offers organizations a centralized platform to manage cases, streamline workflows, and improve collaboration.


The need for effective case management solutions is on the rise, driven by increasing caseloads, regulatory requirements, and the complexity of cases. By providing a scalable and customizable SaaS solution, businesses can improve efficiency, reduce operational costs, and generate recurring revenue through subscription-based pricing models.

Skills Required

  • Software Development: Proficiency in software development languages and frameworks to build a robust and scalable SaaS platform.
  • Industry Knowledge: Understanding of the specific needs and requirements of the target industries, such as legal, healthcare, social services, etc.
  • User Experience (UX) Design: Ability to design intuitive and user-friendly interfaces tailored to the needs of case managers and users.
  • Security and Compliance: Knowledge of data security measures and compliance standards relevant to the industries served by the case management software.

Brief Steps To Start a SaaS Case Management Software

  • Identify Target Industries: Determine the industries and sectors that would benefit from case management software, such as law firms, healthcare organizations, government agencies, etc.
  • Conduct Market Research: Research the specific needs and pain points of potential customers within the target industries to understand their requirements for case management software.
  • Develop Core Features: Design and develop core features and functionalities of the case management software, such as case tracking, document management, task assignment, reporting, and communication tools.
  • Customization Options: Offer customization options to allow clients to tailor the software to their specific workflows, terminology, and regulatory requirements.
  • Security Measures: Implement robust security measures to protect sensitive case data and ensure compliance with relevant data protection regulations, such as HIPAA, GDPR, etc.
  • Beta Testing: Conduct beta testing with pilot users to gather feedback and identify areas for improvement before launching the software to the wider market.
  • Launch and Marketing: Launch the SaaS case management software to the market and implement marketing strategies to raise awareness and attract potential clients.
  • Customer Support and Training: Provide ongoing customer support and training to help clients onboard and effectively use the case management software, ensuring high levels of satisfaction and retention.

Starting a SaaS case management software business requires a combination of software development skills, industry knowledge, user experience design, and a focus on security and compliance. By addressing the specific needs of organizations in managing cases and workflows, entrepreneurs can build a successful and profitable business in 2024 and beyond.

#10 MoneyCard – Personalized Financial Management Platform

The last ideas I’d like to include in our list are related to finance and money. Since there is a profitable and high-demand market for this personalization and management of finance from individual to business.

With the increasing complexity of personal finance and the desire for streamlined money management, there’s a growing demand for personalized financial management platforms.

To start a MoneyCard platform offers users a comprehensive solution for managing their finances, including budgeting, spending tracking, saving goals, investment insights, and more, all in one convenient app.


The personal finance industry is ripe for disruption, with consumers seeking digital solutions that offer convenience, insights, and customization. By providing a user-friendly and personalized financial management platform, entrepreneurs can capitalize on subscription-based revenue models and partnerships with financial institutions and service providers.

Skills Required:

  • Financial Knowledge: Understanding of personal finance principles, budgeting strategies, investment options, and financial planning.
  • Software Development: Proficiency in software development languages and frameworks to build a secure, scalable, and user-friendly mobile app or web platform.
  • User Experience (UX) Design: Ability to design intuitive interfaces and user experiences that simplify money management tasks and engage users.
  • Partnership Management: Skills in negotiating partnerships with financial institutions, payment processors, investment firms, and other service providers to integrate their services into the MoneyCard platform.

Brief Steps To Start a MoneyCard – Personalized Financial Management Platform

  • Define Features and Functionality: Determine the key features and functionality of the MoneyCard platform, including budgeting tools, spending analysis, saving goals, investment tracking, bill payment integration, and more.
  • Build Prototype: Develop a prototype or minimum viable product (MVP) of the MoneyCard platform to test with potential users and gather feedback on usability, features, and overall user experience.
  • Secure Partnerships: Establish partnerships with financial institutions, banks, credit card issuers, investment firms, and other service providers to integrate their products and services into the MoneyCard platform, offering users a comprehensive suite of financial tools and options.
  • Develop Platform: Build the MoneyCard platform, focusing on security, scalability, and performance to ensure a seamless user experience and data protection.
  • Implement Personalization: Incorporate machine learning algorithms and data analytics to provide personalized insights, recommendations, and financial advice tailored to each user’s financial situation, goals, and spending habits.
  • Ensure Security and Compliance: Implement robust security measures and adhere to regulatory requirements to protect users’ financial data and ensure compliance with data protection laws.
  • Beta Testing: Conduct beta testing with a group of early adopters to gather feedback, identify bugs or issues, and iterate on the platform before launching to a wider audience.
  • Launch and Marketing: Launch the MoneyCard platform to the market and implement marketing strategies to raise awareness, attract users, and drive user engagement and retention through targeted advertising, content marketing, and referral programs.

Final Words

There are never-ending business ideas, if you keep exploring them. And keep plenty of time to learn about business ideas that can be started online in 2024.

Don’t rush out if you find any ideas interesting. Start researching in detail and every ins and outs. The best way to learn about any ideas, find other companies and businesses who have similar ideas and learn how they process everything.

Entrepreneurs can capitalize on the growing demand for technology-driven solutions by starting businesses such as SaaS project management platforms, virtual event planning services, and AI-powered virtual assistant services. These ventures cater to the needs of modern businesses seeking efficiency, productivity, and streamlined operations in an increasingly digital world.

The success in entrepreneurship in 2024 requires a combination of innovation, market research, adaptability, and a commitment to meeting the evolving needs of customers. 

By identifying emerging trends, understanding consumer preferences, and leveraging technology and sustainability, entrepreneurs can build thriving businesses that make a difference in the world while achieving financial success.

Vikas Kalwani
Vikas Kalwani leads the Off-Page activities at Simplified. His expertise lies in generating organic traffic via SEO and Content Marketing. He mentors portfolio companies of 500 Global and Techstars.