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3 insights for end of marketing funnel strategies

by | Jun 1, 2022 | Marketing, Public Relations

At the end of a marketing funnel, companies are always focused on making conversions. During the end of the final stages, companies need to get their potential customers to take the desired action. That action can be anything from subscribing to an email newsletter, signing up for a free trial, or even making a purchase.

Blog posts

During the final stages of a marketing funnel, companies should be focused on providing a lot of value to the target audience. One of the best ways to do that is by creating blog posts that are specifically targeted to the specific interests and needs of the potential customers. By providing valuable content to the target audience that’s going to address their specific needs, companies increase the chances that those potential customers are going to convert. For instance, a company that sells software as a service can create blog posts about the importance of data analysis. This blog post is going to be a great resource for any potential customers that are considering purchasing the software, and it can help the company generate more leads and sales with people that are in this stage of the marketing funnel.

Product demos

When a potential customer reaches the end of the marketing funnel, they need to have a very clear idea of what value the company delivers with its products or services. The people that reach these stages are likely interested in trying out the product or the service, but they might be hesitant to make a purchase without seeing the solution in action first. One of the ways that companies can alleviate any concerns they have and increase the odds of these people converting is to create a product demo. This can either be an interactive content that’s going to simulate the experience of using a specific product or simply a video. When companies give their potential customers a realistic idea or a preview of what that product is going to look like, or how it works, they increase the chances that those customers are going to make a purchase.

Pricing

Once a potential customer is at the final stages of a marketing funnel, they are likely looking for information on the pricing of whatever it is they want to purchase. This is where things tend to be a bit complicated because pricing can make or break a purchasing decision. If a potential customer thinks that the price is too high, they might decide to go with a competitor. However, on the other hand, if the price is too low, they might start questioning the quality of the product the company provides. The best way to solve this problem is to be very transparent in the pricing. That means companies need to ensure that all prices are listed clearly on any marketing materials on the company’s website. Additionally, if a company has any free trial options or discounts, those need to be listed as well. By being honest and upfront about all pricing companies can prevent potential issues for their customers, not have the customers be confused or turned off by pricing and increased their conversions.

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Matt Caiola
Matt Caiola is Co-CEO of 5WPR, a leading technology PR agency.

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