The television realm remains an indispensable component of our society.
There are often moments when my clients have an immediate need to get information out to the community, and the most effective means to do that is often by contacting media outlets and broadcasting directly on television. For those not in the media industry, getting on television may seem like an impossible task. But what if I told you there’s a secret formula to bring your “on air” dreams to fruition?
Here are a few simple ways to help you get on the airwaves to spread your impactful message:
1. What’s the novelty?
You need to have something on the horizon that’s worth the silver screen. Whether it be a change in your business, a new product launch, an interesting event or even a scandal—a hook is what grabs a reporter’s attention. You’ll want your first swing to be newsworthy, as this will serve you well in building trust with the media.
2. Write a media alert
Depending on the situation, we will craft a media alert to notify reporters of a news conference that day or even the next morning. This is less of a press release and more of a quick hitter of information, dispelling the need-to-know facts quickly for journalists and reporters to decide if they’ll be there with their camera crews. This usually follows a “who, what, when, where, why” template and gives sparse details so that individuals are willing to get themselves to the news conference to learn more. It’s crucial to not give everything away and leave some things a mystery!
3. Blast the news
Our public relations firm regularly updates our media lists of television assignment editors and reporters with whom we have close relationships, so we are always prepared to spread the news in a timely and efficient manner. Additionally, our firm blasts out the news across our social media channels including Twitter, which is a favorite among television reporters. If you are not working with a public relations agency, you can send your news directly to local news editors and journalists. Every local affiliate has its own website and contact information, and you can receive a list of an array of local channels from the TV Guide site.
4. Cultivate the relationship
If a journalist shows up at your news conference or to interview you ahead of your exciting business news, foster that relationship! This will increase your chances of garnering more exposure for yourself and your business—it’s also a win for the journalist, who will have the exclusive scoop. Remember to write a thank you note, follow that journalist on social media and continue to stay in touch.
With these tips and tricks, you’ll be on the air in no time!