Targeting the young is never easy, but here are 35 recent great campaigns run by digital marketing agencies successfully targeting young people:
1) Red Bull’s “Stratos Jump”
Agency: Red Bull Media House
Red Bull’s live stream of Felix Baumgartner’s space jump captivated a young audience through an innovative blend of live streaming, social media, and immersive storytelling.
2) Spotify’s “Wrapped”
Agency: Spotify In-House
Spotify’s annual “Wrapped” campaign uses data-driven personalization to engage users by showcasing their listening habits, creating highly shareable content that resonates with a young audience.
3) Dove’s “Real Beauty Sketches”
Agency: Ogilvy & Mather
Dove’s campaign focused on real beauty and self-perception, using emotional storytelling and social media to connect with young women and generate widespread discussion.
4) Cola-Cola’s “Share a Coke”
Agency: Ogilvy
Coca-Cola’s campaign personalized bottles with popular names and nicknames, encouraging youth to share and engage with the brand via social media.
5) Taco Bell’s “Taco Emoji Engine”
Agency: Taco Bell In-House
Taco Bell’s campaign encouraged users to tweet emojis to generate custom taco emoji creations, engaging a younger audience through Twitter and playful interaction.
6) Burger King’s “Whopper Detour”
Agency: FCB New York
Burger King’s campaign offered discounts on Whoppers to users who were near a McDonald’s, using geolocation and app-based marketing to attract younger consumers.
7) Apple’s “Shot on iPhone”
Agency: TBWA\Media Arts Lab
Apple’s campaign showcased photos and videos taken by users with iPhones, leveraging user-generated content to appeal to a younger audience and highlight the phone’s camera capabilities.
8) Old Spice’s “The Man Your Man Could Smell Like”
Agency: Wieden+Kennedy
Old Spice’s humorous and memorable campaign used viral videos and social media interactions to capture the attention of a young, internet-savvy audience.
9) Netflix’s “Stranger Things” Marketing
Agency: Netflix In-House
Netflix’s campaign for “Stranger Things” involved immersive social media content, interactive experiences, and collaborations with influencers to engage a young fanbase.
10) Heineken’s “The Unexpected Party”
Agency: Publicis
Heineken’s campaign created surprise parties for fans, utilizing social media, the concept of travel PR initiatives and experiential marketing to engage young adults in unexpected and memorable ways.
11) Adidas’ “Impossible is Nothing”
Agency: TBWA\Chiat\Day
Adidas’ campaign featured inspiring stories of young athletes, using powerful visuals and social media to connect with a youth audience passionate about sports and perseverance.
12) Pepsi’s “Pepsi Challenge”
Agency: BBDO
The Pepsi Challenge encouraged young consumers to participate in taste tests and share their experiences online, leveraging digital and social media to drive engagement.
13) H&M’s “H&M Conscious”
Agency: H&M In-House
H&M’s campaign focused on sustainability and eco-friendly fashion, appealing to young consumers who are increasingly concerned about environmental issues.
14) Chick-fil-A’s “Eat Mor Chikin”
Agency: The Richards Group
Chick-fil-A’s campaign used humorous and engaging content, including social media and viral marketing, to connect with younger audiences who appreciate humor and creativity.
15) Lego’s “Build the Future”
Agency: Lego In-House
Lego’s campaign encouraged kids and teens to build their own creations and share them online, fostering creativity and engagement through user-generated content.
16) Sephora’s “Beauty Insider”
Agency: Sephora In-House
Sephora’s loyalty program and digital marketing efforts include personalized recommendations and exclusive content, catering to a younger demographic interested in beauty and self-care.
17) Snapchat’s “Spectacles” Launch
Agency: Snapchat In-House
Snapchat’s launch of Spectacles was supported by a campaign that utilized social media and influencer partnerships to generate buzz among young users.
18) Gucci’s “Gucci Garden”
Agency: Gucci In-House
Gucci’s immersive digital experience “Gucci Garden” featured interactive content and virtual experiences, appealing to a younger audience interested in fashion and art.
19) TikTok’s #InMyDenim Challenge
Agency: TikTok In-House
TikTok’s campaign encouraged users to showcase their denim outfits through a hashtag challenge, leveraging user-generated content and trends to engage a youthful audience.
20) Pringles’ “Flavor Stacking”
Agency: Grey
Pringles’ campaign encouraged users to create their own flavor combinations and share them on social media, engaging a younger audience with interactive content.
21) Gatorade’s “Beat the Heat”
Agency: TBWA\Chiat\Day
Gatorade’s campaign utilized digital and social media to promote hydration and sports performance, featuring interactive content and athlete endorsements.
22) Oreo’s “Dunk in the Dark”
Agency: 360i
Oreo’s clever social media response during the Super Bowl blackout went viral, showcasing how quick and creative social media marketing can capture the youth’s attention.
23) Aerie’s #AerieREAL
Agency: Aerie In-House
Aerie’s campaign focused on body positivity and inclusivity, leveraging social media influencers and user-generated content to connect with young women.
24) Uber’s “Uber Pool”
Agency: Uber In-House
Uber’s marketing for Uber Pool used social media and digital ads to highlight the benefits of shared rides, targeting young, cost-conscious consumers.
25) Lush’s “Lush Labs”
Agency: Lush In-House
Lush’s Lush Labs campaign used digital engagement and influencer collaborations to test new products and gather feedback from a young, eco-conscious audience.
26) Xbox’s “Power Your Dreams”
Agency: McCann
Xbox’s campaign used digital content and interactive experiences to highlight the limitless possibilities of gaming, appealing to a young and passionate gaming audience.
27) Skittles’ “Taste the Rainbow”
Agency: DDB
Skittles’ campaign featured playful and quirky content, using social media and viral marketing to engage young audiences with its colorful and humorous brand personality.
28) Spotify’s “Discover Weekly”
Agency: Spotify In-House
Spotify’s “Discover Weekly” playlist feature was promoted through digital marketing and social media, appealing to young users interested in personalized music recommendations.
29) Miller Lite’s “Great Taste, Less Filling”
Agency: MullenLowe
Miller Lite’s campaign used digital and social media to emphasize its low-calorie benefits, targeting young adults who are health-conscious but still enjoy beer.
30) Tinder’s “Swipe Night”
Agency: Tinder In-House
Tinder’s interactive “Swipe Night” campaign engaged young users with an immersive storytelling experience through the app, creating a unique digital engagement opportunity.
31) Budweiser’s “Wassup” Reboot
Agency: Anomaly
Budweiser’s campaign revived the iconic “Wassup” ads with a modern twist, using digital media and social platforms to resonate with a new generation of young consumers.
32) PlayStation’s “Play Has No Limits”
Agency: BBH
PlayStation’s campaign used digital content and interactive experiences to highlight the limitless possibilities of gaming, appealing to a young and passionate gaming audience.
33) GoPro’s “Be a Hero”
Agency: GoPro In-House
GoPro’s campaign encouraged users to share their own extreme sports and adventure content, leveraging social media and user-generated content to connect with young thrill-seekers.
34) Fenty Beauty’s “Beauty for All”
Agency: Fenty Beauty In-House
Rihanna’s Fenty Beauty used digital and social media marketing to promote inclusivity and diversity, resonating with a young audience interested in beauty and social justice.
35) Vans’ “Vans Checkerboard Day”
Agency: Vans In-House
Vans’ campaign celebrated Checkerboard Day with a mix of digital content and social media engagement, connecting with young fans of the iconic skate brand through interactive and shareable content.
36) Twitch’s “Twitch Rivals”
Agency: Twitch In-House
Twitch’s “Twitch Rivals” esports tournaments were promoted through digital marketing, influencer collaborations, and live streams, engaging a young audience passionate about gaming and competitive play.
These campaigns effectively engaged youthful audiences through creative digital strategies, leveraging social media, interactive content, and influential partnerships to drive brand engagement and connection.
