5 PR tips from Queen Elizabeth’s regal crisis communications plan

by | Jan 20, 2020 | Public Relations

I’m glued to my TV following all things Sussex. In case you haven’t heard, Prince Harry and Meghan Markle have stepped down as senior royals, hope to become financially independent, and will be spending lots more time in Canada. It’s big, historic, complicated news—for some, at least. It also has much to teach us about effective public relations—and more specifically, a swift and successful crisis communications plan.

It’s clear that Queen Elizabeth II deeply understands the power of a diffusive, expedient, crisis plan. Upon the announcement of Prince Harry and Meghan Markle’s self-motivated demotion to “part-time employees,” the Queen gave her blessing to the Duke and Duchess of Sussex, and to the press.

“My family and I are entirely supportive of Harry and Meghan’s desire to create a new life as a young family,” she said in a statement following a family meeting. “Although we would have preferred them to remain full-time working Members of the Royal Family, we respect and understand their wish to live a more independent life as a family while remaining a valued part of my family.”

Let me break it down

In her few words, the Queen has actually accomplished quite a lot. She has both offered her support of the couple, while also reaffirming her allegiance to the Crown and to her populace, separating the couple’s wants from her own. She supports, but she does not wholeheartedly approve. She recognizes them as a family, yet she creates a clear distinction between their independent family and herfamily.

She does not seem sorry, and avoids apologetic words like “unfortunately.” Essentially, she is queenly.

And though we’ll never be royals, we can learn from how Queen Elizabeth handled this and apply it to our own crises in business and our personal lives.

1. Say something fast

The Queen put out an announcement immediately after the family meeting. Her expedience kept the people and press in the loop, and made it seem like she had nothing to hide.

2. Don’t offer an apology out of obligation

The Queen doesn’t say sorry, and you shouldn’t either! Tread carefully around apology words when conceiving a crisis communications plan. I’m not saying never say it, but remember that you usually can’t take it back.

3. Reaffirm your stance

The Queen used this statement as an opportunity to remind the public of her steadfast loyalty to them. Take every opportunity to reinforce your mission and your values—it can be the silver lining in a usually difficult task.

4. Convey action items, even if they are murky

Further into her statement, the queen ends with, “”It has therefore been agreed that there will be a period of transition in which the Sussexes will spend time in Canada and the UK.” What’s important to note here is that she gives a clear next step, though that step is undefined. It’s enough information to sate us, and it comes across as honest.

5. Stay classy

Take the podium, write your statement, or go into your interview with poise and confidence. Channel your inner queen or king to convey confidence and composure—it goes a long way.

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Julie Talenfeld
Julie Talenfeld is the president of BoardroomPR, , a full service PR and marketing firm based in Fort Lauderdale, FL.

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