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5 signs that a brand redesign could be essential

by | Sep 10, 2018 | Analysis, Public Relations

It is rather common for many brands to experience a drop in conversions, engagement, and/or reputation over time. When this happens, a company might have no choice but to resuscitate its fledgling image to attract more customers, increase interactions, beat the competition, and boost profitability.

If you are unsure about whether the time has come to adopt a new business image, here is why a brand redesign is sometimes essential.

You’re experiencing a poor conversion rate

If you have noticed a sudden or gradual drop in website sales, you might be scratching your head about your declining conversions. You might be ranking high in the search engines and offer a great user experience on your website, but your visitors might be failing to convert into customers.

If this is the case, it could be a sign you need to overhaul your image. This doesn’t mean just adding a new logo, but you might need to review your calls to actions, onsite content, and provide customers with a clear and simple sales funnel.

You’re failing to keep up with your competition

While you might have been an industry leader once upon a time, new competition could be now pushing you out of a market. Going up against forward-thinking brands could make your business appear outdated, so your customers will be more likely to turn to them over buying from your company.

It’s important to analyze your competitors’ brands and aim to build upon their strengths and avoid their weaknesses. It might mean embarking on a complete brand redesign, adopting a new tone of voice, and changing your products and services.

You’re failing to impress clients

A poor office design could convince your clients to turn to your competitors. People want to work with forward-thinking, modern brands, and your office space will be a reflection of this attitude. If it’s cold, stuffy and quiet, you can almost guarantee your clients will question whether you are the right business for them.

However, a cool, creative, and flexible space will make a client believe you have the working environment, attitude and flexibility to meet or exceed their expectations. To impress every client that walks through your door, consider an office fit-out to bring your new brand to life.

Your customers have stopped engaging

Have you noticed your followers are no longer commenting on your social media posts? Maybe they have stopped emailing or calling your business? If this is so, it could be a sign they no longer feel connected to your brand.

A new image, marketing campaign, and website could potentially help you to boost engagement, so your customers will start consuming and sharing your content, commenting on your social media posts, and buying from your business once again.

Your customers are telling you it’s time for a change

The modern customer isn’t afraid to speak his or her mind! If all your customer feedback and data points to a redesign, it might be time to freshen up your image. While reinventing your brand will take both money and hard work, it could ensure your longevity in an industry.

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Alec Neufeld
Alec Neufeld is a retired builder, now freelance writer and part-time general fix it man. He has strong opinions on the use of alternate energy and is also an avid sports enthusiast.

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