Choosing where to invest as an enterprise can set you on a course to success or failure. On the one hand, you may be eager to give out bonuses in order to motivate your team or invest in marketing in order to boost your revenue.
While both of these things are a priority, there is one investment that will give you all of that and more. We’re, of course, talking about buying high-tech components of the highest quality. Here’s how this can elevate your business to the next level.
1) A great PR and marketing boost
The first thing you need to take into consideration when investing in high-tech components is the way in which this will reflect on your PR. Public perception of your company is important for so many different reasons.
- First, it’s crucial to the way your clients and potential partners see your business.
- Second, it’s relevant to how your potential employees and job applicants see it.
- Third, it’s vital to how your current employees see your company.
If you save money on components, you’ll be seen as cheap. Even worse, you’ll be seen as someone who doesn’t care about staying competitive, someone that the industry is consistently leaving behind.
On the other hand, when you invest in high-tech components, you have an easier job of convincing everyone that you mean business.
Your clients will see that you’re doing nothing but the very best. They’ll be convinced that since you’re investing in the best tools, you’ll be able to deliver the best results. Even more importantly, they’ll tolerate that you’re charging more since, clearly, you’re reinvesting a huge chunk of it.
Top talent will want to work for you. First of all, everyone dreams of working with the best equipment, but your employees also have an extra reason why this is so important. Working with top-notch hardware that can run the latest version of the best software in the industry is great for their CV. Even if they eventually leave your employ, they’ll gain something invaluable. This will make them want to work for you.
Lastly, your employees need to see that you value their work and that you trust them with expensive equipment. This is the intersection between PR and HR that you should know more about.
2) Quality breeds reliability
Another thing you need to take into consideration is the fact that quality creates reliability. What does this mean?
Well, imagine a scenario where you have a high-quality machine that you use every day for some of the most basic tasks. What happens when that machine breaks down? Your entire operation will be halted until it gets repaired.
During this halt (downtime), you’ll lose money and opportunities. Who knows how many clients will contact you, you’ll either refuse them or give them a long deadline (because you have work lined up already) and they’ll leave someplace else. Sure, if they’ve done business with you several times already, they might come back but this most likely won’t be the case.
The difference between a quality piece of equipment and that of a lower quality goes deeper than just their top performance. Even the lowest-quality hardware or network component will work great when it’s fresh out of the box. After a while, however, you’ll start seeing a difference.
By the time you realize that you haven’t really saved money by buying cheaper, it will already be too late.
This is especially the case in scenarios where you’re using this technology to create a steady output of products. This can be anything from PCB assembly to hardware that will run the software you use for digital product creation.
Here, a delay puts you significantly behind on a schedule, which is something that you just cannot allow.
Quality components and a reliable manufacturing process can ensure that all your equipment works as intended. This means smoother maintenance, fewer unexpected malfunctions, and overall longer uptime for all your equipment.
3) Increase in productivity
Lag kills productivity.
A slower device will start lagging, which will steal your time and give you no value whatsoever. Sure, a second here or there might not seem like that big of a deal, but when you accumulate all of these instances over hours, days, and months, you’ll start seeing some serious numbers.
It’s not just that, either. You see, productivity is not just about the equipment. There’s a huge part of individual effort and capability that goes into it. However, productivity on a personal level depends on your mindset. In order to give it your best, you have to be relaxed and focused. A device that lags will make you anxious, even outright angry, which will make it impossible for you to focus properly.
Then, there’s the issue of software. Great software requires powerful hardware to run. If you have subpar hardware, you’ll have to read the requirements of every software you use carefully. This means that, when picking software from the list of best available tools, you’ll have some tools that will be unavailable to you by default. This is the sort of restriction that you definitely don’t need.
Even if you can run it, it might be slow and laggy. This decreases your productivity from a purely technical standpoint. There you are, motivated and inspired for work, but you just can’t because the hardware/software you’re using is limiting you.
Even if you can run this software, you’ll probably only be able to use it right until the next update. Speaking of which…
4) Future-proofing your enterprise
Do you have an 8K monitor in your home or at your workplace?
Chances are that you don’t since no one is watching videos in 8K, no one is uploading in 8K, and no one is streaming in 8K. However, this will not be the case in the future. No matter how far away this may appear in the future, keep in mind that this same type of discourse could have been had about the 4K just a few years prior.
Software is constantly getting updates. With each update, the tool in question gets better. There are fewer bugs, there are extra features, the existing features are updated, and the reliability of the tool is higher.
The problem is that the tool itself becomes substantially more demanding. It takes superior hardware to run it.
This means that even if your digital toolset is currently capable of running on your hardware, this won’t necessarily be the case in the future. Consider that there’ll be updates and not only that. There’ll be new software in play.
Just think about all the exciting innovations in the field of AI and quantum computing. All of this happened over the last several years, which means that, prior to that, this was hard to anticipate. Nonetheless, one could also argue that the pace of modern software advancement is so rapid that not anticipating growth tends to be incredibly shortsighted.
By getting yourself top-notch components, you can always ensure that your software is future-proof.
5) Saving costs
Previously, we’ve discussed how downtime loses you money; however, buying high-end equipment also saves you a small fortune. Just think about it this way: better equipment usually doesn’t break down as often, which means that you save money on maintenance and repairs.
As we’ve said previously, your software might soon outpace your hardware, which will be a substantive problem and may force you to replace your equipment sooner than you would otherwise have to. By buying a more expensive device once and using it for four years, you avoid having to replace it after two years.
Depreciation hits hardware hard, which means that the longer you postpone the complete replacement, the more money you’ll be able to save. Buying quality helps but getting the latest-gen high-tech can be even better. This way, you’re up to date, and you ensure that you won’t get outdated anytime soon.
Lastly, we acknowledge that this particular perk is a bit more modest than the rest. Modern equipment is always more energy-efficient than its predecessors. This means that it will use less power, which reduces your office’s power bill. Now, while this doesn’t seem like such a big advantage, just consider how many pieces of equipment your office holds.
Here, it’s all about long-term saving. Sure, you will initially pay a bit more, but it will all be worth it.
A company that aims to remain competitive really has no option
The only way to stay competitive is to invest in all the best and the latest tools. First of all, this will paint a positive image of your enterprise to those who work for you, as well as external factors that are crucial for your survival.
Second, better equipment gives you a higher quality product, and it makes your performance more reliable (not to mention that it boosts performance, to begin with).
Lastly, by getting the last-gen now, you’re setting your hardware for future scalability.
