Every business should think about what it is they want to accomplish year on year. To achieve this, you need to optimise your SEO strategy and have a clear framework which allows your team to achieve its goals and hit their targets.
There are several steps you can take to help build your SEO strategy so your team can achieve success and boost your company website up in search results. After all, the higher you rank, the more exposure your business will receive.
Measure your targets
Each member of your team should be able to tell you what success looks like for your company over the upcoming months. You should make sure that your targets are clearly outlined so you know what it is you are trying to achieve from your strategy. You can then start to think about how you will achieve these targets and plan your strategy around this. It may sound obvious, but many businesses fail to set these targets from the beginning, and this can be hugely time-wasting. Your team could easily set off on the wrong path without a clear direction of where it is they need to be heading.
Your SEO strategy is a lengthy process and in order to keep productivity levels high, you need to be strategic. Switching back and forth between tasks can break momentum in your team and can gradually hinder progress. By introducing time-blocking you are able to prioritise what tasks are significantly more important than others. It can help you manage productivity levels amongst your team and gives you the benefit of understanding how long specific tasks take to complete so you can utilise your time better further down the line.
Improve your backlink profile
Backlinks are a useful asset in helping you boost your ranking position and domain strength. When setting this SEO goal in your strategy there are steps you can take to help you receive high-quality backlinks. Firstly, you should think about the number of links you want to gain and most importantly which websites you want to gain them off.
If consumers see your site linked on a reputable website, then this can help increase your visibility and credibility amongst potential new customers. You can gain help on this process through this custom link building service from UK Linkology who can do the work for you. They will help you to get relevant and authoritative placements to help strengthen your profile and increase your visibility in the search engines. This can save your team a lot of time and can allow them to focus their efforts on other important areas of their SEO strategy.
Look into PPC ads
If you have a tight deadline for achieving your targets, you can also employ the use of a Pay-Per-Click (PPC) Ad. These ads are a targeted and effective way to reach your audience. They can give you access to a large number of demographics, locations and keyword usage so you can reach a wider audience.
Many businesses opt for PPC ads as they offer a high return of investment. Because you can limit your expenditure by a click, you are in complete control of your ad spend. If you choose to run PPC ads but want to calculate a budget, you will need to identify which search terms you are using and the price-per-click from using these terms.
Improve your user experience across your website
Search engines want to find the best possible results for user’s queries. With that being said, you need to ensure that your website provides solutions for your target audiences pain points to help boost yourself up in the rankings. Search engines will boost websites that they feel are a creditable and trusted source.
You should think carefully about the content that you want to put on your website. Try to tailor your content to meet the needs of your target audience and this will help to drive more traffic to your site. Consumers can be put off easily when they feel like a product/service is being forced upon them. You should instead create content that is more general and relates to your specific target market.
Ensuring that your website is fast, efficient and easy to navigate will also help improve your SEO strategy. Search engines are drawn to reliable websites so ensure that you are paying close attention to your website to help you hit your targets.
Look at your competitors’ strategy
It can be hugely beneficial for your SEO strategy to take time out and look at what your competitors are doing. If your competitors are using similar keywords to you then this can make it difficult for you to differentiate yourself from them and climb higher above them in the rankings. Looking at your competitors can allow you to identify what works and what doesn’t within your target audience and save you time by letting you avoid the elements that are unsuccessful.
Try to look for gaps in the market that they have missed and implement this into your SEO strategy. Although you are focusing on your own business goals, you should always implement strategies that will set you aside from your competitors. Taking time to research targeted keywords can save you a lot of time and help you hit your goals quicker.
Make your website use-friendly
A simple, but effective way to drive traffic to your site and improve your SEO strategy is by making your website user-friendly across all devices. We live in a world where most consumers are using their mobile phones to use search engines to buy products/services online. If your website isn’t available across all devices, you could be causing a lot of damage to your website traffic. It is likely that the mobile version of your site will used a lot more than the desktop version. However, you should be putting in the same amount of time and effort across all devices to guarantee a user-friendly experience. This will be picked up by search engines.