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Breaking barriers: Harnessing the power of connectivity for marketing success

by | May 14, 2024 | Marketing, Public Relations

The online landscape has completely changed the way we interact with one another. Unlike traditional marketing where we had to pick up a phone and call clients, today, you can simply interact with them through your mobile device. 

With so many connectivity options available now, it’s easier than ever to reach your target audience and learn more about them. However, the whole point is to be accessible and to connect with your target audience on a deeper level. 

In this article, we’ll learn more about how you can harness connectivity’s potential for achieving your marketing goals and making sure you come out on top in the long-term. 

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Personalization allows you to connect with your audience on a deeper level

You can leverage connectivity to deliver personalized services and experiences throughout your marketing campaigns. Today’s customers are more focused on personalization than ever. In fact, 91 percent of customers claim they’ll most likely shop with brands that provide them with more personalized offers. 

Personalized marketing can happen through almost any type of communication channel, such as emails, social media channels, websites, and mobile applications. Here’s everything you need to know about personalization in marketing: 

  • Collect relevant data: Learn more about your customers. Use data analytics to extract insights from the information you’ve collected. Group your customers based on their personality, lifestyle, interests, values, and social class. Make sure to have segments for each of your customers. 
  • Utilize AI and machine learning: You can use smart algorithms to predict what your customers like and continue to redefine recommendations based on the real-time data you gather. 
  • Respect customers’ privacy: Always obtain consent from customers before you collect data. Customers should always have the right to modify or delete their data. 

Communication channels have made it easier than ever for you to collect data and personalize the experience for your customers. Every customer wants to feel special, so when you know their preferences, this is an advantage for you. 

Establishing influencer partnerships widens your audience reach

Nowadays, you have influencers everywhere. Any social media channel you use, you’ll find someone who is putting out the same content as you and is open for collaborations. Influencer partnerships differ, some include sponsored content, while others include event partnerships, product collaborations, and even ambassadorship. 

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The influencers you choose to work with will depend on which communication channel you are using for communicating with your audience. Never hire an influencer that is out of your niche, or is not too active on the communication channel you are using – these influencers have a lower conversion rate. 

Before choosing which type of partnership you want to choose, you need to briefly analyze each of them and see which one best fits your strategy for engaging with your target audience: 

  • Sponsored content: The influencer will share your content by promoting your product or service through their channel. This may include a blog post, a post on LinkedIn, Instagram, Facebook, a YouTube video, etc. 
  • Affiliate marketing: The influencer will promote your brand, but earn a commission from each sale that is made as a result of their effort. 
  • Product collaboration: This type of collaboration includes the brand and influencer working together to create a new product. 
  • Brand ambassadorship: The influencer serves as a representative for the brand, promoting its products and services. 
  • Event partnerships: This is when you and the influencer work together to host an event. The event may be a product launch, for charity purposes, or something else. 

Furthermore, if you don’t know where to start in finding the right influencer for your business, you can always use these platforms: 

  • Shopify Collabs 
  • Grin
  • Captiv8
  • Fohr 
  • CreatorIQ
  • Aspire
  • Creator.co
  • Intense 

Regardless of which social media channel you use to interact with your audience, there is an influencer who’s willing to help you widen your follower base and connect with potential customers. 

Use a LinkedIn email finder to connect with customers and partners

This closely relates to influencers, but LinkedIn is a business-to-business (B2B) social media platform where you find business professionals and reach out to potential customers and partners. Some LinkedIn profiles don’t have enough contact details available so this becomes problematic when trying to contact someone by email. 

Therefore, a LinkedIn email finder extension on your browser is helpful for you to build up your email list with your targeted contacts. There are plenty of options available, but we are going to show you which ones are the best for you: 

  • Wiza: Wiza is an all-in-one sales prospecting and acceleration platform. Wiza’s email finder extension which can be installed on Chrome can help you find verified email addresses of professionals on LinkedIn to use the information for reaching out to potential customers and partners. 
  • AeroLeads: You can install the AeroLeads email finder extension from your Google Chrome website store. Since you are looking to reach out to your audience on LinkedIn, all you need to do is log into your AeroLeads accounts and the extension will open after you download it. You’ll be presented with a “Prospects” tab at the bottom of the window, where you can click which prospects you want to include in your prospects list. 
  • Snov.io: This is a sales toolbox and CRM platform that easily integrates with other applications. It’s an excellent email finder and verifier that you can use to find email addresses to send out automated campaigns and follow-ups. 

Email finders are great if you are looking to quickly and accurately locate email addresses. You don’t need to waste any more time looking for online directories or guessing if you found the correct email. 

Engage through social media channels   

In the past decade, social media has become the new way of interacting with friends, family members, customers, and business partners. It has made it easier for marketers to show what they are capable of and interact with customers on a deeper level. As of now, there are nearly 5 billion social media users worldwide, which makes it more possible to reach a global audience easier than ever before. 

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If you are wondering what to do to increase your social media engagement and connect with your audience on a larger scale, here are some ideas: 

  • Analyze engagement metrics: Many social media channels like TikTok and Instagram will show you how engaged your audience is with you. If the app you are using doesn’t have an option for analyzing engagement metrics, you can always use a social media management tool. 
  • Know where your target audience is active: The secret to having better social media engagement is to understand which social media channel your audience is most active on. For instance, if your target audience is spending more time on Instagram and never on Facebook, then it’s best to pay more attention to your Instagram account. 
  • Make a schedule for when to post: You want to be active on social media, to avoid posting rarely, and too frequently. Avoid posting less than three times per week and more than once per day. Your posting frequency will heavily depend on the type of content you are trying to promote. Of course, this is a general rule. The type of business you run will also influence how often you need to post. For example, if you run an ecommerce business, you will need to post every day to market your products and services. 

Social media engagement is important for your marketing campaigns and for building long-term relationships with your customers. 

Use omnichannel marketing to deliver the same message across all communication channels

Omnichannel marketing is the integration of several channels organizations that are used to interact with customers, creating a consistent brand experience. This is a great marketing approach as your target audience moves down the sales funnel, allowing you to create a much better customer experience. 

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How can you create an omnichannel marketing approach? Well, start with the basics: 

  • Integrate your social media channels and website
  • Deliver the same message across all channels 
  • End your engagement with a powerful call-to-action (CTA) 
  • Create an application if needed 

A good example of a company that uses an omnichannel marketing approach is Google. When you are logged in on your Google Chrome browser, your history and activity are synced on all of your devices. Even the tabs that you left open on your desktop or laptop can be accessed through your mobile phone. 

This synchronization allows users to have a good experience regardless of which device they use to access their browsers. 

Another good example would be delivering the same message across all of your communication channels like social media, email, and website. 

Harnessing connectivity options is the future for marketers

The online world has connected us more than ever. It has allowed businesses to reach a global audience without needing to do too much and has broken international barriers, unlocking new opportunities for connecting with your customers in a much more meaningful way. 

Accessibility has never been easier and compared to traditional marketing, it’s now cheaper than ever to do so. When the internet and mobile devices weren’t around, people had to pay so much money to advertise and to connect. Now, you can do it through a mobile device that you carry with you everywhere you go.

Tony Ademi
Tony Ademi is a freelance SEO content creator and copywriter. He has been in the writing industry for three years and has managed to write hundreds of SEO-optimized articles. Moreover, he has written articles that have ranked #1 on Google. Tony’s primary concern when writing an article is to do extensive research and ensure that the reader is engaged until the end.

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