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Chief marketers identify key areas of focus for 2019

by | Apr 2, 2019 | Marketing, Public Relations

A new global audit of chief marketing officers from the CMO Council points to a renewed commitment to being active advocates and agents for marketing technology migration, digital skills development, and more effective go-to-market processes in 2019.

Key insights and input from strategic conversations with 100 marketing leaders reveal serious commitments to:

  • Upgrading digital and go-to-market capabilities—improving proficiency, process and technology to gain both revenue and customer relationship growth
  • Overcoming obstacles to marketing technology deployment—expediting digital transformation by addressing internal skills, competencies and change readiness, as well as data cleanliness and quality
  • Finding smarter ways to more effectively align and collaborate across C-suite by delivering richer, deeper customer insight and market intelligence
  • Developing marketing team acumen and know to overcome digital deficiencies and improve talent performance

Take a look at the Council’s findings in this infographic:

Chief marketers identify key areas of focus for 2019

The newly released CMO Council Outlook + Intention Auditgathered insights early in the year from more than 100 Advisory Board members across seven regions, including North America, Europe, APAC, MENA, India, Sub-Saharan Africa, and Latin America. The global knowledge transfer and peer mentoring group includes 15,000 chief marketers in 110 countries controlling nearly $1 trillion in annual, aggregated marketing spend.

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Richard Carufel
Richard Carufel is editor of Bulldog Reporter and the Daily ’Dog, one of the web’s leading sources of PR and marketing communications news and opinions. He has been reporting on the PR and communications industry for over 12 years, and has interviewed hundreds of journalists and PR industry leaders. Reach him at richardc@bulldogreporter.com; @BulldogReporter

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