How digitalization can help businesses achieve net-zero goals—5 key insights

by | Mar 28, 2023 | Marketing, Public Relations

The urgent but, for many, elusive net-zero transition goals that companies worldwide are striving to achieve can be aided by digitalization efforts, according to a new report by MIT Technology Review Insights, which explains how digital technologies play a pivotal role in decarbonization goals—and why a shift in organizational culture is needed to understand and address the challenges.

The report, Digital technology: The Backbone of a Net-Zero Emissions Future, is produced in partnership with Shell and draws on a global survey of 350 C-suite executives along with in-depth interviews with experts from firms including Accenture, Microsoft, Shell, and the World Economic Forum.

How digitalization can help businesses achieve net-zero goals—5 key insights

The findings are as follows:

Digitalization is the backbone that will support energy transition

Despite differences across industries and regions, when asked to rank the top three ways (on a scale of 1 to 10) digital technology aids in achieving their decarbonization goals, executives have many expectations: optimizing efficiency and reducing energy and waste (scoring 6.8 overall); designing and optimizing carbon sequestration technologies (6.7); making sustainability data accessible, verifiable, and transparent (6.2); monitoring GHG sinks (6.6); and designing and optimizing low-carbon footprint energy systems (5.8).

For most industries, the main decarbonization lever is a circular economy

A majority (54 percent) of participants from all industries (except for petrochemical manufacturing) cite a circular economy as their dominant environmental sustainability goal. A circular economy minimizes waste with reduced consumption, increased efficiency, and resource and energy recapture.

Partnering with technology experts is how industries innovate with digital solutions

The most cited approach to adopting new digital technology is through vendor partnerships (31 percent). Executives are less likely, however, to emphasize the importance of open standards and data sharing across the supply chain to accelerate digital technology deployment, with only 16 percent identifying it as the top enabler.

Attitudes toward tech adoption and innovation vary by sector and region

Cybersecurity is the biggest external obstacle to digital transformation for decarbonization (58 percent). Construction companies are most apprehensive of tech adoption (78 percent), while metals and mining companies are less concerned (47 percent). Only 11 percent of respondents experiment with digital technologies early on in their lifecycle.

A digital culture is needed to understand and address the challenges of decarbonization

Effective systems and personnel, in addition to data availability, are needed for successful adoption of digital technologies. Leaders must create digital coalitions, inspire transformation, and emphasize the significance of technology integration.

How digitalization can help businesses achieve net-zero goals—5 key insights

“The entire global economy must participate in the transition to net zero,” said Laurel Ruma, global director of custom content for MIT Technology Review, in a news release. “Creating a digital culture that fosters innovation and cooperation is key to achieving organizational sustainability goals.”

“The future of energy is decarbonized, decentralized, and digital,” said Dan Jeavons, vice president of computational science and digital innovation at Shell, in the release. “We believe open innovation is crucial to accelerate digital innovation for decarbonization. But not every sector is yet convinced. We must work together to shift that mindset.”

Download the full report here.

Richard Carufel
Richard Carufel is editor of Bulldog Reporter and the Daily ’Dog, one of the web’s leading sources of PR and marketing communications news and opinions. He has been reporting on the PR and communications industry for over 17 years, and has interviewed hundreds of journalists and PR industry leaders. Reach him at richard.carufel@bulldogreporter.com; @BulldogReporter


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