How location marketing works—and the benefits for your brand

by | Jun 7, 2022 | Marketing, Public Relations

Just as a business needs a website, physical locations need marketing too, but location marketing is different than your regular website—it’s all about extending the reach of your business and providing a way for people to find you when they are looking in person by using what they see around them, such as a map search on Google or an advertisement on billboards and bus ads.

If you have a physical location such as a store or an office where you welcome customers and clients, there are all kinds of things that you can do to bring customers to you, from looking at the benefits of digital signage to taking advantage of the fact that most people will look for your business online before they try to find you.

That is where location marketing can help

Location marketing for physical locations is a form of marketing automation in which businesses create an online profile that includes contact and other information important to getting found by people looking for them in their local area.

Location-based marketing is different than your normal digital assets, such as your website, social media profiles, etc. It has its own benefits that you need to know if you want to decide if this type of approach will work well with your business’s needs.

What benefits do you get from location marketing?

There are many different benefits that you can get from location-based marketing, but the most obvious benefit is that it can help generate leads.

Many people make the assumption that when they search for a business online, all of their online locations will show up. Not true!

Often customers of a business will only find them by searching for them in their own neighborhood.

Developing a local map-driven strategy allows businesses to promote themselves on the devices and apps their customers use every day to make their everyday lives more convenient by connecting them with the content and services they need.

How does location marketing work in practice?

People use location-based services on a daily basis, and most local businesses don’t even realize it. However, not all locations you want to promote will be on the three big platforms: Google, Yelp, and Foursquare.

Mapping your local business information on Google My Business, for example, can be very beneficial for you because it has the ability to create an advertisement in the form of a map search result directly from an address.

Visitors will click on this ad when they are looking for businesses in their area. This is not just limited to maps either, as location marketing includes things like social media profiles and ads as well.

Why should your business use location marketing?

Location-based marketing may not be right for every business, but if you’re looking to grow your online presence and attract more customers, it’s worth considering.

Location marketing includes all kinds of tools that will make it easier for you to be found online by your target customers. It also helps you achieve your goals more quickly, as it has the ability to get your business’s information in front of the people looking for you.

Steve Conway
Steve Conway is a content marketing professional and inbound marketing expert. Previously, Steve worked as a marketing manager for a tech software start-up. He is passionate about discovering new software that will that will advance his already well-honed digital marketing techniques.


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